As a three-time podcast host, I have built a successful personal development teaching and coaching business around my top-of-iTunes podcast. As the founder of Soundwise, I’ve had the honor to help podcast hosts design, create, and grow their podcasts almost every day.
Over time I realized something interesting-- I could pretty much tell whether a podcast was going to succeed or not, just by looking at how the host planned for and ran the podcast. When a podcast fails to get traction, it’s usually not because of a lack of talent, charisma, or expertise about the subject matter on the host’s part. And it’s certainly not because creating a podcast is all that difficult.
It’s usually because the host does not have the right content strategy and audience building system in place to make their podcast stand out from the crowd and convert listeners into customers.