Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands

Dim Sum Strategy: Bite-sized Tools to Build Stronger Brands by Peter Wilken is a vibrant, insight-packed guide to the art and science of branding, creativity, and leadership. Drawing on over 30 years in global advertising and brand consulting, Wilken, the father of Brand DNA, distills the essence of what makes brands truly resonate into engaging, easy-to-digest lessons that anyone can use to create more authentic and impactful branding.

Peter Wilken’s career spans continents and iconic brands. As a former regional head at BBDO Asia Pacific and founder of Dolphin Brand Strategy, he has helped shape the identities of world-class names like Coca-Cola, Disney, Cathay Pacific, Visa, and Nestlé. His deep understanding of how culture, psychology, and creativity intertwine gives his approach a rare depth. With Dim Sum Strategy, Wilken invites listeners to uncover the unique DNA that defines their brand or organization—the emotional and strategic core that drives connection, trust, and loyalty. It’s what makes a brand instantly recognizable and authentically itself, guiding every message, design, and experience it creates. A brand’s DNA is what makes it distinct, consistent, and alive in the minds of its audience.

Structured like a dim sum meal, concepts are offered as small, flavorful portion of wisdom. Wilken uses vivid metaphors, real-world examples, and reflective questions to make complex ideas simple and memorable. He explores how to craft purpose-driven brands, unlock creative potential in teams, and build organizations that thrive on authenticity and adaptability.

Listeners will love how Dim Sum Strategy transforms theory into action. Wilken doesn’t just tell you how to think differently—he shows you how to do it through practical frameworks, brand-building exercises, and creative prompts drawn from decades of hands-on experience. His voice is warm, witty, and grounded, making the lessons feel like a conversation with a trusted mentor.

You should listen to Dim Sum Strategy if you want to go beyond slogans and surface-level marketing to discover what truly makes a brand—and a leader—authentic. It’s a book for anyone seeking clarity, creativity, and inspiration in business or life. In an age of noise and complexity, Peter Wilken offers something refreshingly timeless: bite-sized wisdom with lasting impact, rooted in the powerful idea that every great brand begins with knowing its own DNA.

The audio has been broken up into the individual concepts. You can listen through the audiobook, or go directly to the concept or segment you want to hear.