The lovely fantasy of online advertising -- in which the same person who was frantically clicking her remote to escape from TV advertising was going to merrily click her mouse to interact with online advertising -- is going to go down as one of the great marketing delusions of all time. It has been undermined by an unfortunate fact of nature -- no one in his right mind volunteers for advertising.
“If you don't know who Bob Hoffman is then you really don't work in advertising. That, or you have not steeped yourself in the wisdom of this man." MediaPost
"One of our truly great marketing iconoclasts." Mark Ritson
"I'm jealous. I wish I was brave enough to be this rude." Prof. Byron Sharp
"The most provocative man in advertising." Fuel Lines
"Bob Hoffman...is possibly going to be seen as the most influential person of the decade when it comes to media." Tom Denford, CEO, ID Comms