The alarming carelessness, wastefulness, and incompetence of the programmatic advertising ecosystem is revealed when two researchers accidentally stumble over an error involving billions of misplaced ads.
“If you don't know who Bob Hoffman is then you really don't work in advertising. That, or you have not steeped yourself in the wisdom of this man." MediaPost
"One of our truly great marketing iconoclasts" Mark Ritson
"I'm jealous. I wish I was brave enough to be this rude." Prof. Byron Sharp
"The most provocative man in advertising." Fuel Lines
"Bob Hoffman...is possibly going to be seen as the most influential person of the decade when it comes to media." Tom Denford, CEO, ID Comms