Bob discusses the the reckless obsession marketers have with young people, and how the fiction of generational uniqueness feeds this wastefulness.
“If you don't know who Bob Hoffman is then you really don't work in advertising. That, or you have not steeped yourself in the wisdom of this man." MediaPost
"One of our truly great marketing iconoclasts" Mark Ritson
"I'm jealous. I wish I was brave enough to be this rude." Prof. Byron Sharp
"The most provocative man in advertising." Fuel Lines
"Bob Hoffman...is possibly going to be seen as the most influential person of the decade when it comes to media." Tom Denford, CEO, ID Comms