“If you don't know who Bob Hoffman is then you really don't work in advertising. That, or you have not steeped yourself in the wisdom of this man." MediaPost
"One of our truly great marketing iconoclasts" Mark Ritson
"I'm jealous. I wish I was brave enough to be this rude." Prof. Byron Sharp
"The most provocative man in advertising." Fuel Lines
"Bob Hoffman...is possibly going to be seen as the most influential person of the decade when it comes to media." Tom Denford, CEO, ID Comms
YOUR GUIDE
He is one of the most sought-after international speakers on advertising and marketing. He has been invited to speak in 24 countries. In 2021 he was invited to speak to members of the British Parliament. In 2023 he spoke at the European Parliament.
Before leaving the advertising business, Bob had been the chief executive of two independent ad agencies and the US operation of an international agency.
Bob's blog, "The Ad Contrarian," was named one of the world's most influential marketing and advertising blogs by Business Insider.
His commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.
In 2012 Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club.
Bob has been invited to give keynotes at events and conferences in Argentina, Australia, Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, India, Ireland, Lithuania, Netherlands, New Zealand, Norway, Pakistan, Poland, Russia, Spain, Sweden, Switzerland, UK, and all over the US and Canada.
FREQUENTLY ASKED QUESTIONS
1: How do I access the audios?
After you register for the audio program, you will be instructed to download the Soundwise mobile app. When you sign in on the app, the program you registered for will automatically load in your library.
2: Can I listen offline?
Yes. Tap on the download icon next to an audio track will download the track to your phone. Simply download the audios when you have wifi and you can listen to them anywhere you go.
3: What should I do if I have technical issues?
Check out common troubleshooting tips here. If the issue is not resolved, please write to support@mysoundwise.com.
