Defining Your Dream Client

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Trying to sell to everyone leaves you selling to no one. But once you understand how to speak to your Ideal Client Avatar (aka Dream Client), you’re on your way to copy that converts. Bonus Downloadable: Ideal Client Avatar Worksheet


Imagine if you could effortlessly communicate with your Dream Client, the one who truly understands the value you offer and is eager to purchase from you. With this pocket guide, you'll learn how to get clear on your Ideal Client Avatar so you can speak directly to them, forming a connection on a deep level and effortlessly guiding them towards a purchase.

Our comprehensive guide will equip you with the skills and knowledge to identify and understand your Ideal Client Avatar. You'll gain invaluable insights into their needs, desires, pain points, and motivations. Armed with this knowledge, you'll be able to craft compelling copy that resonates with your Dream Client and compels them to take action.

But that's not all! As a bonus, we're including our exclusive Ideal Client Avatar Worksheet. This downloadable resource will guide you step-by-step through the process of creating a detailed profile of your Dream Client. It's the ultimate tool to help you visualize and understand your target audience better than ever before.


Understand what the big deal is about an Ideal Client Avatar (ICA)
Learn how to create an ICA for your business
Get a downloadable worksheet so you can create your ICA
Answers to the top two questions I get about ICAs....all the time.


Michelle A. Mercier
Michelle is a Business Growth Consultant, a Dare to Lead™ Trained professional, the host of the top ranked podcast The Resilient Entrepreneur as well as a sought-after speaker. She has 20+ years of professional experience working with a wide range of different businesses – from entrepreneurs to nationally acclaimed non-profits to enterprise level corporations like PayPal.


1: How do I access the audios?

After you register for the audio program, you will be instructed to download the Soundwise mobile app. When you sign in on the app, the program you registered for will automatically load in your library.

2: Can I listen offline?

Yes. Tap on the download icon next to an audio track will download the track to your phone. Simply download the audios when you have wifi and you can listen to them anywhere you go.

3: What should I do if I have technical issues?

Check out common troubleshooting tips here. If the issue is not resolved, please write to

Get Access for USD 19.99