iMA Potential Unlimited Summit

Why do we do what we do? Why do we not do the things we know that we should? Why do we do the things we know we should not? I first began asking myself these questions when working as a sales representative for the Dale Carnegie organisation in the US. My idea was that if I could discover a way of knowing what my clients were interested in and talk in terms of their interest and even look at things from their point of view then I could make more sales. I discovered that the basic building block of learning was the ability to identify and observe patterns. That 90% of what we do is patterned, programmed and predictable and where most people, feel most comfortable, most of the time. I discovered that people give clues to their comfort zone based on how they look, what they say, how they say it, what they do and how they do it. When I started to identify the comfort zone of my clients and talking in terms of their interests and matching my selling style with the clients buying style I made 4 x the number of sales and received international recognition for being in the top 1% highest producing Carnegie representatives worldwide for 5 consecutive years. This lead me to create a universal colour based language called iMA that is designed to maximise Connectivity. ( mutual liking, trust, understanding and respect ) A process I call iMA Dream Weaving has helped me to start several successful businesses on both sides of the Atlantic. I’m a Dream Weaver and you can be too. • Identify and Dare to Dream a Big Dream • Move in its direction • Actualise it by using iMA to connect your dream with the dreams of others.