What constitutes ethical business behavior? What does it mean to do the right thing? In a world that regularly stretches the limits of truth and fairness, these questions hold the key to personal and professional success. The Trusted Way is the story of Brad Parsons and the unexpected mentors he meets on his journey from morally challenged entrepreneur to trusted advisor and friend. Along the way, he learns about The Four-Way Test, a simple yet powerful yardstick that can be used to measure the impact of a person’s thoughts, words, and deeds toward others: 1. Is it the TRUTH? 2. Is it FAIR to all concerned? 3. Will it build GOODWILL and BETTER FRIENDSHIPS? 4. Will it be BENEFICIAL to all concerned?
The Trusted Way is a compelling and accessible guide for building stronger relationships and making the world a better place.