iMA World

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The answer to most of the worlds most pressing problems is in the question," What colour are you? " iMA is colour based universal language designed to help Bring People Closer and to Be, Do and Live Better.

iMA Media Channel is a sound approach to helping you reach your full potential.

Listen and learn iMA principles, fundamentals and concepts that when practiced, can help make your life easier, happier and more productive.

Here you will be introduced to  Accredited iMA Affiliates and Practitioners across the globe.

Each has a high level of expertise in a specific area, that when combined with iMA technology, it has created a unique and specialized practice that differentiates them from their competitors.

People go to work and stay at work and are motivated to work in an environment where they feel valued.

Listen and learn various ways in which they are using iMA Strategies to help their clients:

Boost company morale

Increase sales and profits

Reduce absenteeism

Relieve stress and tension

Whatever it is that you want iMA can help you achieve it.


Put the right people in the right jobs
Utilize the best talent
Build peak performance teams


James Knight
iMA Creator James Knight has spent over 25 years researching, testing, applying and teaching a universal colour based language that he created designed to help people and organizations connect at every level of their lives.


1: How do I access the audios?

After you register for the audio program, you will be instructed to download the Soundwise mobile app. When you sign in on the app, the program you registered for will automatically load in your library.

2: Can I listen offline?

Yes. Tap on the download icon next to an audio track will download the track to your phone. Simply download the audios when you have wifi and you can listen to them anywhere you go.

3: What should I do if I have technical issues?

Check out common troubleshooting tips here. If the issue is not resolved, please write to

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