Become an Accredited iMA Practitioner

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I teach you how to teach others how to get better results with people, in less time, at work, and in life. iMA is more than a philosophy. It is a business and life operating system that is simple, with universal applications and a global reach. -


 iMA is a simple way of understanding and dealing with the differences in people and connecting with them on their wavelength.

iMA is simple, yet goes deep, with universal applications and a global reach.

I train people who have a high level of expertise in a particular area how to use iMA to 

Engage more, Succeed more, Enjoy more, Earn more, and Worry less.

The iMA Practitioner Accreditation is custom-tailored to your requirements.
You will be trained on how to use iMA principles, fundamentals, and concepts to:

- Build self-confidence, trust, communication, cooperation, and understanding.

- Help others find their Sweet Spot and do a lot with what they do well.

- Put the right people in the right jobs, acquire, retain, utilize the best talent, and build peak-performance teams.

- Help others Connect with others at every level of their life both at home and at work.

- Reduce conflict, stress, and tension.

- Accurately predict how others are likely to behave, their wants, needs, and expectations

- Treat others in the way that gets the best results.

- You will learn how to use iMA Strategies to:

- Connect with your employees and your clients.

- Create an environment where everyone feels valued.

- Manage people in the way they want to be managed: productivity and profitability will go up and staff turnover, absenteeism, stress, and tension will go down.

- Match your teaching style with others' learning styles.

You will learn how to use iMA Technology to:
Make it easier and possible for an ever-increasing number of potential clients to know about you.
Who you are, what you do, what others will get from you, what it means to them, and why you are uniquely qualified. 

The perfect way to introduce yourself 

- Sets you apart and makes you memorable.

- Build your reputation.

- Promote you and market your services.

- Spread the word about something you feel passionate about.

Giving a gift of information about a person's favorite subject:
- Word of mouth is the driver.

- People share it for its practical value.

- Influence others to try it.

- People talk about it.

- Send it to their friends.

- People learn about themselves and you.

- Endless opportunities to enter into communication and to connect.

That is what we will do. 

This is how we do it

The process of Accreditation includes:

12 hours ( 4 sessions @ 3 hours ) training iMA principles, fundamentals, and concepts.

· Written recap and audio of course content for ready reference

· Marketing and presentation tools.

· Ongoing support and membership in a community of iMA Practitioners across the globe.


· Customised iMA Digital Brand Accelerator

· Strategies on how to use it

· License for unlimited use  

The tuition fee to become an Accredited iMA Practitioner is £3,995.
Your only continuing cost is a monthly subscription fee of £49.

iMA Proven Proprietary Technology and Strategies

Innovative and strikingly effective technology
The perfect way to introduce yourself
Make a great first impression
Set yourself apart
Promote yourself and market your services
Spread the word about sommmething you feel passionate about.
Matter more to more people
Accelerate your brand awareness


James Knight
Hi, I’m James Knight.
I’ve spent over 25 years researching, testing, applying, and teaching a colour-based,
universal language I created called iMA that I designed to help people understand,
relate to, engage, and work with people better.
iMA is simple, yet goes deep with universal applications and a global reach.
It can be the glue that holds relationships of all sorts together.

Enroll in iMA 101 for High Yellows Audio course.
Learn how to use iMA to predict how others are likely to behave and how to treat people the way they need, want and expect to be treated.
Trust, communication, cooperation, sales, and understanding will go up and stress and
tension will go down.


1: How do I access the audios?

After you register for the audio program, you will be instructed to download the Soundwise mobile app. When you sign in on the app, the program you registered for will automatically load in your library.

2: Can I listen offline?

Yes. Tap on the download icon next to an audio track will download the track to your phone. Simply download the audios when you have wifi and you can listen to them anywhere you go.

3: What should I do if I have technical issues?

Check out common troubleshooting tips here. If the issue is not resolved, please write to

Get Access for GBP 3995.00