The Startup Product Launch Crash Course

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Serial entrepreneur Bob Jones shares the mindset and techniques that are crucial for a successful product launch. Whether you’re a first-time founder or a startup veteran, this gem-packed mini course will help you win more customers and avoid costly launch mistakes.

Nine out of ten startups fail. But it doesn’t have to be that way.

In this course, Bob Jones, serial entrepreneur and CEO of Scientific Nutrition Products Inc, shows you that if you execute your product launch the right way, not only is it much easier to get initial customers, but you also maximize your startup’s chance of long-term success.

Through his personal examples of leading two startup launches, one succeeded and one failed, Jones lays out a step-by-step product launch formula that is rooted in idea validation and deeply understanding your customers.

No matter whether you’re launching a million-dollar medical device or working on a better way for pizza delivery from your garage, the insights Jones presents in this course will help you secure a seat in the startup winner’s camp.

(The Startup Product Launch Crash Course is a derivative of Nuts and Bolts of Business Plans by MIT, licensed under CC BY-NC-SA 4.0.)


Learn how to launch your startup product the right way
Essential tools for finding, reaching and retaining customers
Techniques for developing sales channels by understanding your customers
11 audio lessons
Infographic cheatsheets for individual lessons
Assignments/action steps for each lesson
Option to play in browser or on Soundwise mobile app to listen on the go


Bob Jones
Bob is CEO of Scientific Nutrition Products, Inc. Previously, Bob led the Nutrition and Wellness practice at Scientia Advisors, a strategy consulting firm. Prior to Scientia, Bob was President and CEO of Vitasoy USA, Inc., the nation’s largest marketer and manufacturer of tofu and the pioneer of soymilk in America. This was a management turn-around.
MIT Sloan School of Management
The MIT Sloan School of Management, in Cambridge, Mass., is about invention. It's about ideas that are made to matter. At MIT Sloan, we discover tomorrow’s interesting and important challenges and opportunities. We go where we want to have impact.


1: How do I access the audios?

After you register for the audio program, you will be instructed to download the Soundwise mobile app. When you sign in on the app, the program you registered for will automatically load in your library.

2: Can I listen offline?

Yes. Tap on the download icon next to an audio track will download the track to your phone. Simply download the audios when you have wifi and you can listen to them anywhere you go.

3: What should I do if I have technical issues?

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