Nine out of ten startups fail. But it doesn’t have to be that way.
In this course, Bob Jones, serial entrepreneur and CEO of Scientific Nutrition Products Inc, shows you that if you execute your product launch the right way, not only is it much easier to get initial customers, but you also maximize your startup’s chance of long-term success.
Through his personal examples of leading two startup launches, one succeeded and one failed, Jones lays out a step-by-step product launch formula that is rooted in idea validation and deeply understanding your customers.
No matter whether you’re launching a million-dollar medical device or working on a better way for pizza delivery from your garage, the insights Jones presents in this course will help you secure a seat in the startup winner’s camp.
(The Startup Product Launch Crash Course is a derivative of Nuts and Bolts of Business Plans by MIT, licensed under CC BY-NC-SA 4.0.)