Sell Anything to Anyone with Powerful Storytelling

Whether you’re an employee pitching your boss on a new idea, an entrepreneur inviting funders to invest, or a parent cajoling children to study, you spend your days trying to get buy-in from others. Like it or not, you’re in sales, all day every day.

And what is the best sales technique invented by mankind? Stories.

Knowing when to tell stories, how to tell stories, and which stories to tell will immediately boost your ability to influence, persuade, build relationship and ultimately close more sales.

Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

In this course, renowned author, speaker and storytelling trainer Paul Smith will teach you how to tell the most effective sales stories, including how to select the right story, how to craft a powerful narrative related to your product, service, or brand, and how to use stories to introduce yourself, build rapport, address objections, add value, create a sense of urgency, and more.