Whether you’re an employee pitching your boss on a new idea, an entrepreneur inviting funders to invest, or a parent cajoling children to study, you spend your days trying to get buy-in from others. Like it or not, you’re in sales, all day every day.
And what is the best sales technique invented by mankind? Stories.
Knowing when to tell stories, how to tell stories, and which stories to tell will immediately boost your ability to influence, persuade, build relationship and ultimately close more sales.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
In this course, renowned author, speaker and storytelling trainer Paul Smith will teach you how to tell the most effective sales stories, including how to select the right story, how to craft a powerful narrative related to your product, service, or brand, and how to use stories to introduce yourself, build rapport, address objections, add value, create a sense of urgency, and more.
WHAT YOU WILL GET
Learn to use storytelling to influence, persuade, and close sales
Pick the right sales stories for different selling situations
The right story structure for maximum effectiveness
How to increase the emotional impact of your storytelling
11 audio lessons and 5 supplementary materials
Complementary notes and action steps/exercises
Paul is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and bestselling author of the books Sell with a Story (#1 bestseller in Amazon’s Sales and Selling category) and Lead with a Story (#1 bestseller in Amazon’s Business Communication category), already in its 8th printing and available in 7 languages around the world. His work has been featured in The Wall Street Journal, Inc., Time, Forbes, Fast Company, The Washington Post, among others.
FREQUENTLY ASKED QUESTIONS
1: How do I access the audios?
After you register for the audio program, you will be instructed to download the Soundwise mobile app. When you sign in on the app, the program you registered for will automatically load in your library.
2: Can I listen offline?
Yes. Tap on the download icon next to an audio track will download the track to your phone. Simply download the audios when you have wifi and you can listen to them anywhere you go.