![WIIFM - What's in it for me?](https://s3.amazonaws.com/soundwiseinc/soundcasts/16269702587921797e.jpg)
Me me me.....Understanding the importance of WIIFM is crucial for creating messaging and campaigns that have real impact with your customers.
Me me me.....Understanding the importance of WIIFM is crucial for creating messaging and campaigns that have real impact with your customers.