![Why should we listen to the customer?](https://s3.amazonaws.com/soundwiseinc/soundcasts/16268700808135745e.jpg)
Topics discussed include - Why should we listen to customers? How do we interpret what they are really telling us? What are storyarchetypes and how do we use them to develop better customer messaging and communications.
Topics discussed include - Why should we listen to customers? How do we interpret what they are really telling us? What are storyarchetypes and how do we use them to develop better customer messaging and communications.