

The Coach Trap: The No-Nonsense Truth About Building a Real Coaching Business
If you're fed up with glossy Instagram posts promising overnight success and quick fixes, The Coach Trap is the audiobook you've been waiting for. Hosted by industry veterans Greg Styan and Dan Williams, this guide ditches the fairy tales and delivers the raw, unfiltered truth about building a sustainable coaching business.
Coaching isn’t a get-rich-quick scheme or a path to a flashy lifestyle sold by social media gurus. It’s about hard work, strategic effort, and creating a business that stands the test of time. In this audiobook, Greg and Dan reveal the harsh realities of the coaching world and provide actionable advice to help you avoid the common pitfalls that most new coaches fall into.
Forget the shiny marketing gimmicks and empty promises. This audio course focuses on what truly works: defining your niche, generating genuine leads, and building authentic authority. No hacks. No fluff. Just practical, long-term strategies for success.
This audiobook is not for the faint-hearted. But if you're ready to roll up your sleeves and put in the effort, Greg and Dan will guide you every step of the way with no sugar-coating and no shortcuts—just real talk and actionable advice.
Stop chasing fantasies and start building something real.
WHAT'S INCLUDED
COACH DETAILS
At The Coach Trap, I don’t sell illusions—I deliver results. No hype, no shortcuts—just real, battle-tested strategies to help you build a thriving coaching business.
● Cut Through the Noise – Forget flashy promises. Get clear, actionable methods that work.
● Focus on What Matters – Eliminate distractions and apply strategies that drive real, lasting success.
● Think Long-Term – Sustainable growth beats quick fixes every time. If you're serious about building a coaching career that lasts, I’ll show you how.
I don’t just coach—I mentor other coaches. With a background supporting high-profile individuals in high-stakes environments, I understand what it takes to perform at your best.
If you’re ready to level up and do the real work, let’s make it happen.
Find me at:
www.coachtrap.co.uk
x.com/gbscoach
www.linkedin.com/in/gregstyan
www.instagram.com/thecoachtrap