The Sales MBA: How to Influence Corporate Buyers

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This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change Agent, and a Decision Architect. Referencing the most important research and a wide assortment of field experiences, The Sales MBA explains how companies compete, how

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This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change Agent, and a Decision Architect. Referencing the most important research and a wide assortment of field experiences, The Sales MBA explains how companies compete, how organizations evolve, and how people decide. Whether you sell to companies or lead others who do, this book will strengthen your credibility as a trusted advisor.

Author

Douglas Cole
My career spans consulting, education, and sales. Three passions are at the heart of this journey. I like big picture thinking and analysis. That’s the consultant in me. I like distilling first principles to help others improve. That’s the educator in me. I like driving growth and rallying around a common purpose. That’s the sales leader in me.

In essence, I enjoy seeking out hidden sources of meaning in our personal and professional lives. These passions are the basis for three parallel, and mutually supportive, career pursuits. I lead a team of salespeople at LinkedIn, I’m an advisor with start-up accelerators in Canada and the US, and I’m a part-time university lecturer at The Rotman School of Management and The Schulich Executive Education Centre in Toronto.
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