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    <title><![CDATA[Customer Centricity]]></title>
    <description><![CDATA[Customer Centricity - surely one of today's most used and abused business terms. Here, ValueGenie's David Pinder and David 'Eddie' Rattray discuss the challenges of achieving Customer Centricity in business and the exciting opportunities now opening up. ]]></description>
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    <author><![CDATA[ValueGenie]]></author>
    <pubDate>Tue, 31 May 2022 13:18:29 GMT</pubDate>
    <copyright><![CDATA[2022 ValueGenie]]></copyright>
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    <category><![CDATA[Management]]></category>
    <category><![CDATA[Marketing]]></category>
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    <googleplay:description>Customer Centricity - surely one of today&apos;s most used and abused business terms. Here, ValueGenie&apos;s David Pinder and David &apos;Eddie&apos; Rattray discuss the challenges of achieving Customer Centricity in business and the exciting opportunities now opening up. </googleplay:description>
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    <itunes:author>ValueGenie</itunes:author>
    <itunes:subtitle>Customer Centricity</itunes:subtitle>
    <itunes:summary>Customer Centricity - surely one of today&apos;s most used and abused business terms. Here, ValueGenie&apos;s David Pinder and David &apos;Eddie&apos; Rattray discuss the challenges of achieving Customer Centricity in business and the exciting opportunities now opening up. </itunes:summary>
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      <title><![CDATA[Writing and customer conflict - should your customers suffer for your art?]]></title>
      <description><![CDATA[<p>How should you deal with customer conflict?  How can we manage this to create stronger customer communications?</p>
<br /><p>Subscribe to Customer Centricity Conversations on <a href="https://mysoundwise.com/soundcasts/1598195221575s">Soundwise</a></p>]]></description>
      <link>https://mysoundwise.com/episodes/16269716345030632e</link>
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      <dc:creator><![CDATA[ValueGenie]]></dc:creator>
      <pubDate>Mon, 26 Jul 2021 14:04:56 GMT</pubDate>
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      <content:encoded><![CDATA[<p>How should you deal with customer conflict?  How can we manage this to create stronger customer communications?</p>
<p></p><p>Subscribe to <a href="https://mysoundwise.com/soundcasts/1598195221575s">Customer Centricity Conversations</a> on <a href="https://mysoundwise.com/soundcasts/1598195221575s">Soundwise</a></p>]]></content:encoded>
      <itunes:author>ValueGenie</itunes:author>
      <itunes:subtitle>Writing and customer conflict - should your customers suffer for your art?</itunes:subtitle>
      <itunes:summary>&lt;p&gt;How should you deal with customer conflict?  How can we manage this to create stronger customer communications?&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;&lt;p&gt;Subscribe to &lt;a href=&quot;https://mysoundwise.com/soundcasts/1598195221575s&quot;&gt;Customer Centricity Conversations&lt;/a&gt; on &lt;a href=&quot;https://mysoundwise.com/soundcasts/1598195221575s&quot;&gt;Soundwise&lt;/a&gt;&lt;/p&gt;</itunes:summary>
      <itunes:explicit>No</itunes:explicit>
      <itunes:duration>2705</itunes:duration>
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      <itunes:title>Writing and customer conflict - should your customers suffer for your art?</itunes:title>
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      <title><![CDATA[WIIFM - What's in it for me?]]></title>
      <description><![CDATA[<p>Me me me.....Understanding the importance of WIIFM is crucial for creating messaging and campaigns that have real impact with your customers.&nbsp;</p>
<br /><p>Subscribe to Customer Centricity Conversations on <a href="https://mysoundwise.com/soundcasts/1598195221575s">Soundwise</a></p>]]></description>
      <link>https://mysoundwise.com/episodes/16269702587921797e</link>
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      <category><![CDATA[Management]]></category>
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      <dc:creator><![CDATA[ValueGenie]]></dc:creator>
      <pubDate>Mon, 26 Jul 2021 14:04:15 GMT</pubDate>
      <enclosure url="https://app.mysoundwise.com/tracks/16269702587921797e.mp3" length="0" type="audio/mpeg"/>
      <content:encoded><![CDATA[<p>Me me me.....Understanding the importance of WIIFM is crucial for creating messaging and campaigns that have real impact with your customers.&nbsp;</p>
<p></p><p>Subscribe to <a href="https://mysoundwise.com/soundcasts/1598195221575s">Customer Centricity Conversations</a> on <a href="https://mysoundwise.com/soundcasts/1598195221575s">Soundwise</a></p>]]></content:encoded>
      <itunes:author>ValueGenie</itunes:author>
      <itunes:subtitle>WIIFM - What&apos;s in it for me?</itunes:subtitle>
      <itunes:summary>&lt;p&gt;Me me me.....Understanding the importance of WIIFM is crucial for creating messaging and campaigns that have real impact with your customers.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;&lt;p&gt;Subscribe to &lt;a href=&quot;https://mysoundwise.com/soundcasts/1598195221575s&quot;&gt;Customer Centricity Conversations&lt;/a&gt; on &lt;a href=&quot;https://mysoundwise.com/soundcasts/1598195221575s&quot;&gt;Soundwise&lt;/a&gt;&lt;/p&gt;</itunes:summary>
      <itunes:explicit>No</itunes:explicit>
      <itunes:duration>1160</itunes:duration>
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      <itunes:title>WIIFM - What&apos;s in it for me?</itunes:title>
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      <title><![CDATA[Customer Centricity - What is it? How do we get it? And Why is it desirable?]]></title>
      <description><![CDATA[<p>What is customer centricity?  Does anybody know?  </p>
<br /><p>Subscribe to Customer Centricity Conversations on <a href="https://mysoundwise.com/soundcasts/1598195221575s">Soundwise</a></p>]]></description>
      <link>https://mysoundwise.com/episodes/16269707765263386e</link>
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      <category><![CDATA[Management]]></category>
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      <dc:creator><![CDATA[ValueGenie]]></dc:creator>
      <pubDate>Mon, 26 Jul 2021 14:12:15 GMT</pubDate>
      <enclosure url="https://app.mysoundwise.com/tracks/16269707765263386e.mp3" length="0" type="audio/mpeg"/>
      <content:encoded><![CDATA[<p>What is customer centricity?  Does anybody know?  </p>
<p></p><p>Subscribe to <a href="https://mysoundwise.com/soundcasts/1598195221575s">Customer Centricity Conversations</a> on <a href="https://mysoundwise.com/soundcasts/1598195221575s">Soundwise</a></p>]]></content:encoded>
      <itunes:author>ValueGenie</itunes:author>
      <itunes:subtitle>Customer Centricity - What is it? How do we get it? And Why is it desirable?</itunes:subtitle>
      <itunes:summary>&lt;p&gt;What is customer centricity?  Does anybody know?  &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;&lt;p&gt;Subscribe to &lt;a href=&quot;https://mysoundwise.com/soundcasts/1598195221575s&quot;&gt;Customer Centricity Conversations&lt;/a&gt; on &lt;a href=&quot;https://mysoundwise.com/soundcasts/1598195221575s&quot;&gt;Soundwise&lt;/a&gt;&lt;/p&gt;</itunes:summary>
      <itunes:explicit>No</itunes:explicit>
      <itunes:duration>2475</itunes:duration>
      <itunes:image href="https://s3.amazonaws.com/soundwiseinc/soundcasts/16269707765263386e.jpg"/>
      <itunes:title>Customer Centricity - What is it? How do we get it? And Why is it desirable?</itunes:title>
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      <title><![CDATA[Why should we listen to the customer?]]></title>
      <description><![CDATA[<p>Topics discussed include - Why should we listen to customers? How do we interpret what they are really telling us?  What are storyarchetypes and how do we use them to develop better customer messaging and communications.</p>
<br /><p>Subscribe to Customer Centricity Conversations on <a href="https://mysoundwise.com/soundcasts/1598195221575s">Soundwise</a></p>]]></description>
      <link>https://mysoundwise.com/episodes/16268700808135745e</link>
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      <category><![CDATA[Management]]></category>
      <category><![CDATA[Marketing]]></category>
      <category><![CDATA[Entrepreneurship]]></category>
      <dc:creator><![CDATA[ValueGenie]]></dc:creator>
      <pubDate>Mon, 26 Jul 2021 14:11:52 GMT</pubDate>
      <enclosure url="https://app.mysoundwise.com/tracks/16268700808135745e.mp3" length="0" type="audio/mpeg"/>
      <content:encoded><![CDATA[<p>Topics discussed include - Why should we listen to customers? How do we interpret what they are really telling us?  What are storyarchetypes and how do we use them to develop better customer messaging and communications.</p>
<p></p><p>Subscribe to <a href="https://mysoundwise.com/soundcasts/1598195221575s">Customer Centricity Conversations</a> on <a href="https://mysoundwise.com/soundcasts/1598195221575s">Soundwise</a></p>]]></content:encoded>
      <itunes:author>ValueGenie</itunes:author>
      <itunes:subtitle>Why should we listen to the customer?</itunes:subtitle>
      <itunes:summary>&lt;p&gt;Topics discussed include - Why should we listen to customers? How do we interpret what they are really telling us?  What are storyarchetypes and how do we use them to develop better customer messaging and communications.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;&lt;p&gt;Subscribe to &lt;a href=&quot;https://mysoundwise.com/soundcasts/1598195221575s&quot;&gt;Customer Centricity Conversations&lt;/a&gt; on &lt;a href=&quot;https://mysoundwise.com/soundcasts/1598195221575s&quot;&gt;Soundwise&lt;/a&gt;&lt;/p&gt;</itunes:summary>
      <itunes:explicit>No</itunes:explicit>
      <itunes:duration>3055</itunes:duration>
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      <itunes:title>Why should we listen to the customer?</itunes:title>
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