Episode 24: Why Your Brand Feels Like an Old Friend: The Mere Exposure Effect

Ever pick a product off the shelf just because it looked familiar? That's the mere exposure effect at work — and it's one of the most underused tools in your marketing toolkit. In Episode 24, we break down Robert Zajonc's landmark research on familiarity and liking, and show you three simple, no-budget moves to make your brand instantly recognizable across every touchpoint. No new campaign required — just consistency, protected long enough to compound.