Ever wonder why your prospect forgets the exact point that should've closed the deal? It's not what you said — it's where you said it. In this episode, we break down the recency effect: the psychological principle that the last thing your audience hears is the thing most likely to stick. Learn why your closing line matters more than you think, and get three practical moves to restructure your pitches, emails, and presentations so your strongest point lands right when it counts — at the end, right before the decision gets made.