Episode #280 Fireside Chat with Jonathan Hibma- Managing Partner of EFFI Finance

Jonathan Hibma, CEO and Managing Partner of EFFI Finance, joins Jesse Johnson on this week’s Fireside Chats with Jesse. In this episode, Jonathan shares his journey into equipment finance, from starting college in economics and biochemistry to finding his way into the business side of healthcare, finance, leasing, and eventually equipment finance. Jonathan talks about the early lessons that shaped his career, the value of mentorship, and why relationships continue to matter in an industry that is becoming more digital, more competitive, and more complex. We also discuss the EFFI Finance model, how the company supports clients, and why being well-priced and well-structured is key to being well-financed. Topics covered in this episode include: Jonathan Hibma’s path into equipment finance Moving from science and healthcare into business and finance Early career lessons in leasing and commercial finance The importance of mentorship and learning from experienced leaders Building EFFI Finance and supporting clients with the right financing strategy Why structure matters as much as rate What it means to be well-priced, well-structured, and well-financed Relationship selling in equipment finance Helping clients evaluate the full picture, not just one transaction Leadership, team building, and developing the next generation The role of Equipment Finance Cares and giving back to the industry This episode is a great conversation for anyone in equipment finance, commercial finance, lending, leasing, vendor finance, or sales who believes long-term relationships, thoughtful structure, and doing the right thing still matter. Subscribe to Fireside Chats with Jesse for more conversations with leaders across the equipment finance industry. #EquipmentFinance #EFFIFinance #EquipmentLeasing #CommercialFinance #VendorFinance #RelationshipSelling #Leadership #EquipmentFinanceCares #FiresideChatsWithJesse