How do you start a coworking space?
To start a coworking space, you need a simple tool: an email list.
Get set up with an account on Mailerlite, Constant Contact, or, my favourite, Send Fox by App Sumo.
Nearly every platform will give a sign-up form or landing you use to collect people's email addresses.
You can even do this in CRM, too. I use Nimble, which includes a built-in email marketing service.
And when you can get people to join your email list, you get a much better chance of getting to join your coworking community.
Using an email list is remarkably low-risk and straightforward. It's a tool that you can wield with confidence, knowing that it's a proven strategy for engaging your target audience.
And it's as straightforward or as complex as you make it.
And I love to research and over-research and get lost in the minutia, and then Emily comes along and pulls me out.
So many things in business are about execution and not overthinking it.
Make an email list and ask people to join it; if you are still waiting for someone to join my list, they are not interested in you or what you offer.
When contacting your email list, you open the door to valuable feedback. This interaction helps you improve your coworking space and makes your members feel heard and involved in the process.
I have started 50 or 100 email lists in the last 15 years, and many of them have failed, while some work well.
An excellent public example in the coworking world is Hector and This Week in Coworking, which he has been doing for at least two years,
One of the best things you can do in life and business is to start an email list, community or newsletter.
So start your project, coworking space, or community with an email list.