In today’s episode, we’ll take a look at the way consumer behavior has been changing in recent years. Consumers are no longer navigating the digital realm in the same way. In the contemporary consumer landscape, search engines have taken a back seat for certain service-related inquiries. Instead, people are increasingly seeking recommendations from friends, family, and acquaintances. Word-of-mouth referrals have regained their prominence as consumers look for personalized insights and firsthand experiences.

Will these emerging trends have an impact on your business? Don’t assume they won’t! That and more in today’s episode.