When experienced social media marketers are saying they’re growing frustrated with social media marketing – you know something is up. We’ve been talking about this topic on and off for the last several years. Now, we seemed to have reached the tipping point.

Everyone and their mothers are creating content today. The supply has way exceeded the demand and continues to do so.

If you’re struggling to get likes, views, shares, or followers, you’re not alone. In today’s episode, we’ll be talking about some of the surprise developments in the world of influence marketing and sponsorships. Despite the challenges, there’s a silver lining for smaller creators.