I’ve always been a big fan of building your personal brand and building it on a platform that you own and control (like WordPress). That said, building your brand and an audience takes time. In the meantime, you still have bills that need to be paid.
The solution? Consider borrowing another person’s audience. No, I’m not talking about partnerships or affiliate deals. Those things are fine, but that’s not what I’m talking about.
I’m talking about the various eCommerce platforms where tens of thousands of buying transactions occur every day. Platforms like Esty, Udemy, Big Cartel, ArtFire, and many others.
In today’s episode, we’ll talk about expanding your brand (along with your income) by creating products specifically for platforms where, unlike social platforms, the buying mindset is the norm.