![021: Developing a Product Idea with Kelly Roach](https://s3.amazonaws.com/soundwiseinc/soundcasts/16678549268771799e_cover.jpg)
Kelly Roach stops by the Ballers Circle to discuss list building, sales funnels and how to keep your audience engaged once you have them on your list. We also discuss the steps of going from lead generation to nurturing your audience to sales conversion and what happen when you skip a step in the process.