From FMCG Beverage Concept to Packaging Design Training Course from Jorge Olson, CMO of $ggii

Get the FREE 10 hour FMCG and Beverage Industry Training Course: https://app.mysoundwise.com/signup/soundcast_user/1588571287805s FMCG and Beverage Packaging Design: Successful FMCG and Product Packaging from Concept to Shelf. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com Discover how your FMCG and beverage packaging design can affect your product sales with wholesale distributors and retailers. This packaging design presentation covers from research to design, merchandising, distribution, and wholesale and retail sales of your consumer goods products. We've done over 1,000 FMCG for our own companies. We started from scratch with FMCG and beverage formulation, development, and packaging. Victor Enciso trained with Jorge Olson, author of Build Your Beverage Empire and FMCG and beverage consultant. VIDEO TRANSCRIPT 00:06 is everybody my name is Jorge Olson 00:08 and today we will cover 00:11 could you define everything to come 00:14 think people want to know about package 00:17 designed primarily for consumer packaged 00:20 goods anything that you want to define 00:23 in consumer packaged goods whether 00:25 you're the CEO of a company the 00:26 president the CFO and investor or maybe 00:29 you are the lead designer on a project 00:33 this is for you too and I want to 00:35 welcome you we also have today Victor in 00:43 peaceful Victor welcome how are you 00:44 today I'm doing okay cause I'm excited 00:48 and glad to be here and again my name is 00:52 horse shows from and people and myself 00:54 have been working a long time together 00:56 in many different projects across 00:59 different companies we've done private 01:02 label products or walgreens for target 01:06 for rite aid for albertsons for a lot of 01:08 different retailers for wholesalers for 01:11 distributors we've done product for our 01:14 shelves victor in myself have owned 01:16 different brands we've done not just 01:22 product but programs as well tools 01:25 novelties housewares beverages and / 01:28 suitable food baby product car 01:32 accessories anything that you can 01:34 imagine we've done that's correct and we 01:41 work together not only in package design 01:43 but anything that has to do with the 01:46 product warehousing the good and I have 01:49 worked in the warehouse we have been in 01:51 the fog lifts we have been one time like 01:55 a thousand cases fell on Victor at the 01:57 warehouse and not indicated there were 02:01 cases filled with 12 within them to 02:04 spoilers have been merchandised we've 02:06 been delivering we've been doing store 02:08 chex we've done filled some distributors 02:11 to wholesalers to retailers project 02:13 management what am i missing something I 02:17 would say I remember you you trigger 02:18 something that I remember those boxes 02:20 came from overseas so we definitely have 02:22 done some work over 02:23 she's working in China working and and 02:26 bringing in product international so 02:29 that instance you you record right now 02:32 was definitely a scene that's that's 02:36 very clear in my head bringing we're 02:39 getting uh i think it was like six or 02:41 eight containers from china we need to 02:43 distribute it it came in late so just to 02:46 add to that a couple of products I've 02:49 been you know all that like you 02:51 mentioned you covered it from supplies 02:53 to know general merchandise i would say 02:58 at last also every type of display we m4 03:02 we currently produced imported from 03:03 china for mexico back spinner racks 03:07 displays counter displays 2009 aerial 03:12 season alexis just a lot of different 03:16 products a lot of different programs 03:18 packaging everything and one thing that 03:21 that i always tell people about you 03:23 victor is that you're not a designer 03:25 it's a different thing just to have a 03:28 designer from your designer if somebody #sales #merchandising #beveragedevelopment #beverages #beveragebusiness #beverageindustry #FMCG #CPG #ConsumerGoods #marketingstrategy #wholesale #distribution #beveragespackaging