Semester 1: Core Concepts of Marketing

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If you think marketing means, “Get some social media accounts, build a good email list, and run some ads” then get ready to learn about all that marketing entails. Get ready to grow your business using time tested marketing techniques from a university level marketing curriculum.


If you think marketing means, “Get some social media accounts, build a good email list, and run some ads” then get ready to learn about all that marketing entails. Get ready to grow your business using time tested marketing techniques from a university level marketing curriculum.

In this course ,based on Dr. John Burnett’s book, “Introducing Marketing” You’ll learn the Techniques that the world’s largest corporations have used for decades. 

You’ll learn the marketing strategies of Fortune 500 companies; companies worth watching because they’ve stood the test of time. 

This course will teach you:  

The definition and justification of marketing, Understanding and approaching the market, Marketing research, understanding buyer behaviour, external considerations in marketing, Marketing in global markets, introducing and managing the product, communicating to mass markets, pricing the product , and distributing the product.

So, whether you want to grow your business, brush up on your marketing skills, or move from your current department into the marketing department, this is the course that will equip you with the marketing knowledge you need to do it.

Join us for Core Concepts of Marketing.

WHAT YOU WILL GET

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Six and a half hours of University Level marketing training
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Discussion Questions to check your understanding
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A link to the free printed version of the book

YOUR GUIDE

Barbara Henslee
Barbara Henslee is an audio book narrator, voice actor, author, and former marketing assistant. Her work can be found on her website: voiceovers.barbarahenslee.com, Audible, and Amazon as well as Medium.com. She also narrates for Learning Ally helping struggling readers enjoy literature. Connect with Barbara on Facebook, Instagram, Twitter, and LinkedIn.

FREQUENTLY ASKED QUESTIONS

1: How do I access the audios?

After you register for the audio program, you will be instructed to download the Soundwise mobile app. When you sign in on the app, the program you registered for will automatically load in your library.

2: Can I listen offline?

Yes. Tap on the download icon next to an audio track will download the track to your phone. Simply download the audios when you have wifi and you can listen to them anywhere you go.

3: What should I do if I have technical issues?

Check out common troubleshooting tips here. If the issue is not resolved, please write to support@mysoundwise.com.

Get Access for USD 7.00