Coworking Community Builder Daily

Why Your Newsletter Feels Impossible (and How to Fix It) #community #emailmarketing #coworking

Bernie J Mitchell — Mon, 26 Aug 2024 22:00:11 GMT

Why is it so ridiculously hard to make an email newsletter every week? You need to get set up for it. After all, you need a process. Last week, I worked with someone, and it took us two hours to create an email newsletter. I know many of you will go, "Oh my god, that's four hours of people's time!" However, it took a long time because we were putting the system together and working out where we were going to make the email newsletter. Then, when we go back next Tuesday and make it, the system's in place, and we know where the files are on our computer. You just need to do the same thing every week, and you need to make making your email newsletter a habit, not an event. Have a remarkable day. Be careful out there; it is a jungle. 🔔 Boost your coworking & community-building skills with my 2-minute daily email: follow the link in my bio. Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #coworkinglondon

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The Best Time to Start Your Email List

Bernie J Mitchell — Mon, 02 Sep 2024 20:12:22 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com 👍 Like, Share, and Subscribe: Enjoyed the video? Please give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship

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Is Your Home Office Secretly Hurting You? Try This Instead! #smartworking #workfromanywhere

Bernie J Mitchell — Wed, 04 Sep 2024 00:26:45 GMT

🟢 Coworking Community Builder Cohort Waitlist ➡ https://bit.ly/coworkingbuilder ☢️ 5 Biggest Mistakes Coworking Leaders Make (And How to Avoid Them) - Email Course - https://berniejmitchell.com Should you go to a coworking space? Maybe you shouldn't But coworking spaces are precious if you’re a: Creator Freelancer Remote worker Have designed your job Are an independent economic agent of any kind Picture meeting others in your situation, bumping into each other for coffee, and learning about different projects, ways of working and coping. We often talk about loneliness, but not many people believe how real it is. It's okay to talk about it, but it's not okay to be lonely. Even if you adore your home workspace, the toll it can take on your mental health is a serious consideration. Coworking spaces help provide the connection we all need as human beings. Some coworking spaces are just old offices given a new life, and that’s fine. Everyone needs that sense of connection. So, why not call your office space a coworking space? It just sounds cooler than 'serviced office,' doesn’t it? 🎙️The Coworking Values Podcast https://coworkingvaluespodcast.substack.com 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Please give it a thumbs up, share it with your network, and subscribe to the channel for more coworking and community-building insights! 📢 Join Me on Social: 🔵LinkedIn: https://www.linkedin.com/in/berniejmitchell/ 🔵Join 8 K+ + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a tiny commission at no extra cost. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Why Website Language Matters #coworking #business #community

Bernie J Mitchell — Thu, 08 Aug 2024 22:55:11 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So why is the language we use on our website so important? It's important because it shapes our being and our culture. When you have a coworking space, a community, or any membership group, one of the first places people will interact with your space is by reading your website or something you put online. So, this needs to play two roles: shaping the atmosphere, environment, culture, tone, and connectedness of what you're trying to achieve. Educating people because people spend so much time researching online. By the time they get to your building, group, program, or whatever it is, they will have read a lot; this is who they will think you are. What you write online will set the tone for how they experience the environment you've attempted to create. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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How Culture Leaders Strengthen Community Bonds #coworking #community #communityisthekey

Bernie J Mitchell — Tue, 13 Aug 2024 12:30:23 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com In this video, I talk about people's tendency to overspend on tech, particularly when building a community. Often, people buy expensive software like @hubspot or @salesforce before they have an established community without considering the steep learning curve. The best approach is to build your community first, then select the appropriate software to support it. Ask others in your peer community what the best Coworking space, community building, CRM or marketing software is. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Running a business will often feel like hanging off the cliff on your own! #coworking #community

Bernie J Mitchell — Thu, 15 Aug 2024 19:20:13 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Running a business will often feel like hanging off the cliff on your own, reading the label from inside a jar in a language that isn't yours, with loud music playing in the background that you don't even like. When you're stuck and need help figuring out what to do, it's a relief to know you're not alone. Sharing your business challenges with a peer support group can provide the reassurance you need. Imagine being stuck and having seven fresh perspectives, each with energy, questions, and suggestions, joining you. That's the power of a peer support group, and incredibly empowering. That happened today when I was in the weekly Drive Network online meeting when a fellow member turned up and shared how they were stuck. They left the call with a load of notes and ideas about how to navigate their next moves. When you're running a business, time is precious. Often, you don't have the time or headspace to think, let alone research. A peer support group can help you save precious time and focus on what matters, making you more efficient and productive. That's why having a peer support group is so valuable. It's not about joining an exclusive, expensive mastermind group. A peer support group is not just a collection of individuals. It's a community of like-minded people willing and generous enough to help each other. It's about belonging and being part of something bigger than yourself. We do these sessions at London Coworking Assembly events and Emily in a more structured way over 12 Weeks in our Community Builder Cohort. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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3 Tips to Avoid Business Failure in the First Two Years #coworking #community

Bernie J Mitchell — Fri, 16 Aug 2024 22:08:50 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, how can you stop your coworking space from failing within the first two years? In the U.K., 20% of businesses fail within the first two years, and 60% fail within the first five years. When you open your coworking space, you get all razzed up. It's exhausting to open it, figure out how to do it, and put all the s*** in. Think of it like launching a book. It's a considerable effort to write a book, but the work comes in promoting it constantly. And you always need to be launching. One powerful way to avoid failing is to come together and share stories about what's working and what's not. This creates a sense of community and support, knowing that you're not alone in your challenges. The second thing is managing cash flow - which is a whole post in itself. The third thing is to constantly learn. Regarding learning, F.F.S. DON'T spent time understanding how A.I. works on Mars or some distant future magic. Instead, focus on what's relevant for you in the next 12 weeks - this approach keeps you purposeful and on track. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Revive Your Coworking Space with a Simple Email Newsletter #coworking #community

Bernie J Mitchell — Mon, 19 Aug 2024 20:24:55 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Revive Your Coworking Space with a Simple Email Newsletter If you struggle to keep your coworking space buzzing, the answer is not more work; it's less work. One of the most valuable things you have is a weekly email newsletter. But everyone overthinks it in their weekly email newsletter. You can email hundreds or even thousands of people every week. In that case, those people have opted in and are already in your community. And if you repeat this process, just like going to the gym, the more often you go, the easier it gets. So you have to send four easy pieces of information. - What happened? - What is gonna happen? - An event. - Something about a member. And that's it, with a few lines about each thing because you're not producing the next great American novel; you're sending a little note to people. If you can put it on the bulletin board in your coworking space, you can certainly include it in the weekly email newsletter. It works like this: Find those four things this week and then look for them again next week. You can even repeat things! 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you. [

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The Coworking Crisis: Why Spaces Need More than Just Desks

Bernie J Mitchell — Tue, 20 Aug 2024 22:14:50 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com How do you get the community to work in your coworking space? People get this wrong, and I've definitely gotten it wrong when I've gotten overexcited about the community. When you open or run a coworking space, you don't suddenly open the door and have this on-tap community. You won't make everyone's business prosper or help everyone live forever. It's a coming together of people. It's more like a picnic, where everyone contributes a dish. Community building in a coworking space is a gradual, organic process. When you write on your website: "A community you can trust in." It's not untrue, but it's not like you've invented this thing that will save everyone's life. Also, consider the energy you bring around creating a community, which is very different from telling people here's what you will do. If you want to create a building where everyone comes in and gets fixed, that's weird. To create a community, you must follow the flow and let people come as their true selves. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Please give it a thumbs up, share it with your network, and subscribe to the channel for more coworking and community-building insights! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Why are boundries important for community leaders?

Bernie J Mitchell — Tue, 30 Jul 2024 00:09:40 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, every conversation this week has been about boundaries, whether it was online events I attended about self-care. Chris Marr talked a lot about boundaries and setting them up with people. Stacey from the Tribe Coworking talked about setting boundaries in her coworking space. Boundaries and 'clear is kind' are central to the work of author and speaker Kim Scott. Clear is kind because working with you is more straightforward when people know where you stand. But it's a nightmare when you flip back and forth, not committing, following through, or taking responsibility. The responsibility is about where you are as yourself and organising that. Being straightforward is a big thing for community managers because you have to make clear boundaries with people. It's a case of putting your oxygen marks on first. The better you are with your boundaries, the easier it is for you and the more effective you are at helping others. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Top 3 Simple Tips to Boost Engagement in Your Coworking Space or Community

Bernie J Mitchell — Tue, 30 Jul 2024 21:58:49 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, something that frequently arises is how I can better engage my community. Whether it's a coworking space or a community, these three simple things will help achieve that. And don't ask anyone else about engaging people until you've done and tried these things. 1. Make sure to host events regularly. It's super easy and crucial to get people in your coworking space or community to meet and connect. 2. Have some kind of online platform where people can share messages. It doesn't have to be a never-ending waterfall of conversation and engagement, but rather some neutral online watering holes where people can gather. 3. Ask people for feedback, and don't just send a survey around. Go and speak to people in real life and ask, "What do you think of this or that?" Then delve deeper, as people may not reveal their true thoughts until after the third or fourth question. So, instead of interrogating them, make an effort to understand what people think. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Why is Community the Key to a Thriving Coworking Space?

Bernie J Mitchell — Wed, 31 Jul 2024 23:18:27 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, have you ever wondered why some community spaces thrive and some are just a bit s**t? A lot of it comes down to community, and you know, we say a lot of community is the key, and in this respect, it is so. When there's more collaboration in coworking spaces—and when I say collaboration, I am talking from personal experience. So much of my work has come from people I'm sitting one or two desks away from. When I've been in a coworking space, often, you know, I'll sit up and say, "Does anyone know how to do video?" And then Martha is opposite me, so Martha gets a video job because she's the closest. "64% of freelancers also claimed that their coworking space network is a source of generating new referrals, new jobs, and chances to explore new opportunities." Proximity is so key. When people are in a kind, thriving, and connected environment, they don't want to leave. This helps your member retention, and then they tell other people, and then people want to be part of that space, so it's a knock-on effect all the time. That is why community is the key to coworking. 🔑 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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How Many Emails Does It Take to Engage and Win Over Your Coworking Space Community?

Bernie J Mitchell — Thu, 01 Aug 2024 21:06:32 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com How many emails do you have to send to your audience before they buy something? In a coworking context, it could be as many as 15 or 20, and I would reckon it's even more than that. People will join your email list because they're looking to get something from you. If that email list is just about having a nice event and serving coffee, it's not enough. You need to be educating people who may or may not, at some stage, come and buy a desk, an office, or anything like that. We all know that when we're buying anything, from toilet brushes to headphone sets, we look at all the reviews on Amazon. All those reviews are peer-to-peer recommendations, but they're also educational. So, the more you educate people about your community, about your coworking space, the shorter the sales cycle will be. But you have to be patient. So, don't just send an email newsletter and think someone's going to buy after two minutes because you have an offer in it. Send your newsletter to your audience on a regular basis, you'll build trust, relationships, and convey what you stand for. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Are You Telling the Wrong Story? Discover How to Truly Connect with Your Audience!

Bernie J Mitchell — Mon, 05 Aug 2024 22:17:01 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com The secret to effective marketing isn't in telling your story. Many people get caught up in brand storytelling, thinking it's relatable, but it often becomes self-indulgent and exhausting. No one cares about your story unless it resonates with them. Sure, it could establish a background of relatedness. But only when people can see themselves in your story does it occur as exciting and valuable. It only connects when they see something in your journey that matters to them. Consider the story of a single mum running her own business who couldn't find a place to work with her child. Against all odds, she started a coworking space with childcare—a true story our London Coworking Assembly folks know. This story is relatable because it shows someone who has been where others are and understands their current challenges. Telling people how great you are and how far you've come doesn't help; it's pontificating. It has to be about them, not you. They need to know that joining your community, program, or coworking space will solve their problems and help them thrive. The key is to focus less on yourself and more on the people you're trying to reach. The less you talk about yourself and the more you talk about them, the more successful you'll be. Sharing relatable experiences makes your story meaningful to your audience. Remember, nobody is interested in hearing about how your grandfather started the company in 1842. Instead, share stories of real-life struggles and triumphs your audience will relate to. The secret lies in connecting through deeply resonating experiences, creating a sense of understanding and trust. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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The Problem with Coworking Spaces (and how to fix it)

Bernie J Mitchell — Wed, 07 Aug 2024 23:23:52 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Beyond Productivity: The True Role of Safe Spaces in Coworking and Community. A safe space is a theme that has come up repeatedly in the hundreds of episodes of Coworking Values Podcast. You'd think it would free beer and fuse ball tables. People say they need a safe space. Some of that is about productivity because being able to relax, concentrate, and find focus means you get more done. However, the deeper side of coworking spaces, which we often delve into, is about more than just productivity. It's about creating an environment where people feel accepted, emotionally safe, and a sense of belonging. It maintains a community where individuals want to be and where they feel accepted and valued. Think about inclusion, being invited in, being around many different people, and understanding their perspectives. It's an essential thing. 🇬🇧Right now, there is a s*** storm in the UK, and one of the most important roles any coworking or neighbourhood space can play is helping people connect and understand each other. There's so much supporting evidence that when people in local areas are connected, communities are strong, connections are solid, everybody feels safe, and the world is better. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Forget discounts: how newsletters build thriving coworking communities

Bernie J Mitchell — Wed, 17 Jul 2024 20:35:23 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com If you had to pick one marketing tactic to implement for your business or community, it would be to have an email newsletter. An email newsletter sent regularly is the most powerful thing you can do. By dedicating time to craft your newsletter, you gain a deeper understanding of your business, keeping you informed and in control. You have to write it; you have to think about who am I writing this to. What would I say if they were standing in front of me? So, say you have four things in your newsletter. You send the newsletter to many people, then you can break that content down and put it on the internet in other places, like YouTube and social media. When you do this repeatedly, people will start to connect with who you are. Remember, your newsletter is not just a platform for offers. It's a killer strategic tool for turning your audience into a community. So many people say 10% off if you book by the end of the day. In other words, they only email when they are desperate or want something. Consistently sending an email newsletter is one of the best things you can do for your business. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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"What Does Sustainability Really Mean for Coworking Spaces?"

Bernie J Mitchell — Fri, 19 Jul 2024 18:58:52 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com That sustainability word. It is one of the core coworking values. In a recent Coworking Values Podcast with Dina Sierralta, we discussed how the German Coworking Federation has adopted the 'sustainability' word and value for the year. Sustainability goes beyond crowd-pleasing, marketing gimmicks, and B-Corp green talk. Sustainability has many facets, and here are three straightforward ways to approach it; all of them are important. 1. 🌍 Going Green: It's not just about slapping some green paint on the walls and calling it a day. We're talking about severe eco-friendly action here. You know - climate change and all that. We're on it with recycling, energy efficiency, and everything that makes our spaces not just places to work but places that work for the planet. 2. 💰 Does the Math Work? Here's the real talk—economic sustainability. Is your business model solid? Can you keep those doors open forever and ever? It's about ensuring we're not just scraping by but thriving. Can we still be here, making a profit, in a year? 3. 🧘‍♂️ Member Well-being: Let's not forget the backbone of our spaces—the community. Are you building a place where people feel good and want to stick around? You know it's easier to keep a member than to keep finding new ones. Head to the Coworking Values Podcast to hear recent episodes on Sustainability with Tracy Wilson and Dina Sierralta. For the revenue "Sustainability", check out our new track with Virtual Headquarters - the latest are ones with Connor DeLaney and Claire Carpenter - and I'm after Lyndsay Cambridge for one, too! 💚 For 'being human' Tony Bacigalupo talks with folks like Jon Alexander, Chauntelle Lewis as part of our The Belongfulness Project track. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Why Values and Community Matter More Than Branding for Small-Town Coworking Spaces

Bernie J Mitchell — Mon, 22 Jul 2024 22:14:16 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Prioritising Values and Community Over Branding for Small-Town Coworking Spaces So, I was talking to someone who wants to start a coworking space in their tiny village. They were getting all wrapped up in the brand, identity, and marketing stuff like that. In those types of situations, you need to get going. It's where you quickly start a pop-up coworking space, you get some people together, and it grows. Legend coworking communities like COWORKLISBOA and Indy Hall in Philadelphia started like this. Many other spaces that are very locally focused started with some people getting around a table and doing stuff together. People need to understand brand identity with values. We talked about this in a podcast I did with Sir Caleb Parker the other day. Your brand is what you stand for. Because, like my friend Chuck D said, if you stand for nothing, you'll fall for anything. And that is vitally important, particularly in a very intimate, rural, close-knit village setting. Being all big and shiny, hiring Felix Baumgartner to do Space jumps for you and everything like that is for big brands. Your brand needs to be very personal, connected and relatable. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship #rural #ruraleconomy *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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How Many Leads Does Your Coworking Space Really Need to Succeed?

Bernie J Mitchell — Tue, 23 Jul 2024 19:47:04 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, how many leads does your coworking space need to make a sale? It depends on the size of your coworking space because the bigger it is, the more leads you need and the lower the conversion rate. You probably need fewer leads than you think. When you work out what that figure is, you can ask, how many leads I need to generate in my business each week to make sales? I would argue very strongly that most people's minds are made up by the time they get in the building because the buyer journey happens online. They'll decide by the end of their tour with you if they have any plans to commit. They can self-select. Making sales is pretty straightforward. It's the lead generation you need to work on. I remember when we ran our freelancer group in our coworking space in Euston. We were all sitting around the table sweating about sales and marketing and how to get customers. We went around the table and asked how many customers we could handle once. For most of us—we were all single-person businesses—we only needed around four customers at a time. However, we stressed needing as many customers as Trello or Coca-Cola to survive. So, how many leads do you need for your coworking business or community to run at capacity? It is less than you think. How many seats do you have? How many seats are making money this week? How many seats are free? Check this each week at the same time. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7 K+ people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Why the Coworking Industry Mirrors Hospitality: Are You Serving the Masses or Standing Out?

Bernie J Mitchell — Thu, 25 Jul 2024 23:03:45 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So why is the coworking industry like the hospitality industry? One thing we never talk about in our euphoria about coworking in the hospitality sector is that on the journey from Auguste Escoffier to Will Guidara, family-sized portions of the hospitality industry became utterly middle-of-the-road. We love to talk about 'Boutique, B Corp and innovative spaces', but what about the other 73.6% of the market? When I worked in hospitality, 'Casual dining' was the polite industry category. (Grand culinary un-splendour lies in the category of a 'Casual dining destination store'.) And if you were living in the UK in the 90s when eating out exploded, they would have been: - Beefeater - Berni Inn - Harvester - All Bar One - Chili's - TGI Fridays - Pizza Hut All in the middle of the road, like Celine Dion. They satisfy everyone, all doing nearly the same thing but pretending to do something different. When Tony Blair was at Number 10, I worked in at least four of those 'brands' on that list, and the same fridge lorry delivered the same food to nearly every restaurant. A whole group of hotels and restaurant brands are in this category, but who will these folks be in the coworking industry? What does the future hold for the coworking industry? As a coworking space owner or operator, you've got to ask yourself this: Are you a unique community workspace or a 'casual dining brand' for the masses? Do you want to be the unique, personable, independent restaurant that stands out and is always in tune with people, or do you want to cater to the masses? There is an ever-growing market for both, but as Ian Minor alluded to in his recent article on LinkedIn, you have to pick your lane. v 🔗 Links and Resources: • 🛜 https://berniejmitchell.com • 🎙️ https://coworkingvaluespodcast.substack.com • 🎪 Luma: https://lu.ma/LondonCoworkingAssembly • 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! • LinkedIn: https://www.linkedin.com/in/berniejmitchell/ • X/Twitter: https://x.com/berniejmitchell • Tiktok: https://www.tiktok.com/@berniejmitchell_ • Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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What is the best marketing tool to pick for your community?

Bernie J Mitchell — Sat, 27 Jul 2024 09:11:04 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com If you had to pick ONE marketing tool for your coworking community, it would have to be on an email list. 🔗 Links and Resources: 🛜 https://berniejmitchell.com 🎙️ https://coworkingvaluespodcast.substack.com 🎪 Luma: https://lu.ma/LondonCoworkingAssembly 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! LinkedIn: https://www.linkedin.com/in/berniejmitchell/ X/Twitter: https://x.com/berniejmitchell Tiktok: https://www.tiktok.com/@berniejmitchell_ Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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The Community Secret to Business Survival You Need to Know

Bernie J Mitchell — Wed, 26 Jun 2024 21:31:53 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com There are so many businesses; this is a UK stat: 20% fail within the first year, and 60% don't make it past five years. What can you do to prevent that? You can do many things to avoid that. But an easy one is getting together with other people who are going on the same journey. Time and time again, in so many projects, especially in the London Coworking Assembly, a vibrant community where people come together over a coffee to informally share what is happening. I've heard things like said like: Did you know how to press that button in the coworking space software? And I didn't realise that the accountancy app was connected to that, and that app does not sync with my coworking space software. And have you tried this? Cause we tried this, and that happened. Remember, it's all about constantly going on a shared journey, where each experience, whether a success or a challenge, is a valuable lesson. If you can find a way to do it, getting together regularly with other people doing the same things might seem like competition. Maybe you are scared they will steal all your ideas and secrets, but running your business is so personal that getting together with others doing the same thing can only help you. At times does seem like a time suck and effort, especially when you are busy - but it is so worth it. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Why Are Local Coworking Spaces Thriving? Are You Missing Out?

Bernie J Mitchell — Thu, 27 Jun 2024 18:45:09 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com There was a time when 80% of the coworking spaces in London were in zone one. And only the truly visionary and daring would open a coworking space in zones six, five and four. I've spent most of my life living in London's zone four, and finding a local coworking space has been difficult. But now they're everywhere. And a coworking space is not just a place to go and work. It's more than that; it's the potential linchpin of the local community, a place for people to come to work, connect, and make a real difference. There's also an active conversation about how climate change and coworking connect. The potential for coworking spaces to adapt to this change is significant. As people travel less and become more local, these spaces can serve as new centres of work and community. If you were one of those coworking spaces that opened years ago and were local, now is the time to go for it, connect with the local community, and play and expand your role. You've probably been waiting to do it for years, and now is your chance to make a significant impact. 👉🏽 What are you waiting for? 🔗 Links and Resources: • 🛜 https://berniejmitchell.com • 🎙️ https://coworkingvaluespodcast.substack.com • 🎪 Luma: https://lu.ma/LondonCoworkingAssembly • 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! • LinkedIn: https://www.linkedin.com/in/berniejmitchell/ • X/Twitter: https://x.com/berniejmitchell • Tiktok: https://www.tiktok.com/@berniejmitchell_ • Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Is Your Sales Problem Really a Marketing and Communication Issue?

Bernie J Mitchell — Fri, 28 Jun 2024 21:50:39 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Do you have a sales problem, or do you have a marketing and communication problem? You must know that people are researching you before they set foot in the building or book a call. At least 80% of the buyer journey happens online. So when people get to your coworking space, it's a gut feeling. They walk in and tell themselves I could spend eight hours a day here, or I couldn't. So, there's very little pitching or selling that needs to happen. There's a lot of setting up this sale so people can decide. So there's no "press hard, the third copy is yours," the "Ben Franklin close," or even cold-calling people. Most of the sales are likely follow-ups. So many people, including me, experience nothing happening when I'm inconsistent in my communication. And then, a lot happens when I put in the effort and am consistent. Look at your sales process, what happens, and how your website works. What does your header say on your website? Because so many people need to correct those header words. Do you say what you do or say something wishy-washy, like "communication and connection" or "reimagining work" when you're in a coworking space? 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #SalesStrategy #MarketingTips #CoworkingSpaces #BuyerJourney #SalesProcess #OnlineMarketing #BusinessCommunication #CustomerExperience #ConsistentCommunication #MarketingStrategy *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Master Your Tools: Save Time & Boost Engagement in Your Coworking Space

Bernie J Mitchell — Wed, 10 Jul 2024 19:59:45 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com You spin and juggle many plates as a community manager in a coworking space or a neighbourhood workspace, particularly a smaller one, like a micro or small business. One way to better use your time is to learn how to use the software you have. The more you can get out of the software, the more time you'll have to hang out with your members. If you are a business owner, please consider the software you choose to give your community manager and staff. Don't drop 17 different types of software on them because you read the website's front page and think it's fantastic. The less software you have, the more you use it. For example, most people only use 10% of Google Docs or 10% of Word. All those features never get found, let alone used. However, learning how to use the applications and software saves time in the long run. As my grandma used to say, a stitch in time saves nine. The payoff for learning the software upfront is more time to spend with your members later on. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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How do coworking spaces create meaningful community connections?

Bernie J Mitchell — Thu, 11 Jul 2024 17:01:42 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Consider your coworking space's meaningful role in creating a sense of community in your local area. It has way more meaning than a workspace for people. It serves as a distinct platform, bringing people together in a way that was traditionally only seen in places where people gathered at pubs, places of worship, community centres or youth clubs, which are now scarce. A coworking space is a connection point for diverse people, sparking unique collaborations over coffee, shared work, or joint events. All over London, from Plaistow to Putney, you'll find coworking spaces hosting various activities, including weekend markets, networking events, film nights, childcare, workshops and classes, and startup events. As our society evolves, the role of coworking spaces as vital platforms for community building becomes increasingly significant, inspiring us to embrace their potential further. For me, this is a coworking space's true essence and possibility. I say meaningful because it's different from the impact we love discussing. Impact feels like a metric. While meaning as a connection point for community building is more magical. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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How to Attract New Members to Your Coworking Space with Recurring Events

Bernie J Mitchell — Mon, 15 Jul 2024 21:36:45 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com How do you attract new members to your coworking space? One of the simplest things to do is to have what @michaelport calls an "Always come to event." So instead of saying: "Yeah, pop in some time!" You say, "We have this writing club on Wednesday." Or We have this community lunch every Tuesday; come and say hello! It works because you're inviting people to a time-limited event. It's risk-free. If they're there for an hour or two, they know they can get in and out and don't need to make any weird exit excuses. So then you have something simple and quick to say to people. Here's the link. Come and book, and meet me there - all the details are on the link. Always come to this whenever you are nearby. You'll meet some great people every time you come. It's always on, same time, every week, every month. It's a recurring event. It's easy for you to remember. It's easy for your members to remember. It's easy for the people who might or may not come to remember. Also, as a community manager, you can make a time box on your schedule for when a group of people will be in your space. It's better to have ten people come to see the space and connect in one go than ten people for ten random viewings. Remember, you must tell people about 27 times you have an event before they press a button to book. (Well, something like that!) 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship #eventprofs *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Why Your Brand Is More Than Just a Name (And Why It Matters)

Bernie J Mitchell — Wed, 19 Jun 2024 07:03:52 GMT

We talk about the brand in this clip from our Coworking Values Podcast with Caleb Parker @urbanmba HQ in London. Caleb says: When asked, "What does brand mean to you?" I have to say I strongly believe in the brand. But I think many people misunderstand what it truly is. Many think of big hotel chains like Marriott and Hilton or companies like Nike and Adidas. Some might even think of personal brands like Richard Branson and his Virgin empire. While these are all examples of brands, they represent only the surface level. To me, the brand is an idea. It starts with an individual – a founder or co-founder – who sees a problem in the world and thinks, "Holy crap, that's not good enough. Let's fix that." This idea, this solution to a problem, is given a name. We call it a company, a product, a service. But the brand isn't just the name or the logo. The true brand lies in the values behind the solution. It's the why behind the what. It's the belief system that drives the company's actions and decisions.

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Stop chasing yearly goals: the 12-week sprint practice that transformed my coworking community

Bernie J Mitchell — Wed, 19 Jun 2024 20:56:11 GMT

📩 Sharpen your coworking edge in 2 minutes a day - subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com Today is about a practice called "The 12 Week Year," which I'm sure loads of you know. My friend Karen and I have had a weekly accountability meeting every Monday morning since 2017. It started at the @WorkHubs coworking space in Euston. We used to have a meetup on Monday mornings called "Not So Manic Monday," which a few of you used to attend. The idea was for independent workers, freelancers, creators, and others who do stuff independently to show up in the same place at the same time every Monday morning, and we would be accountable to each other. It failed dismally. But Karen and I kept on going. So every Monday morning, whether in airports, beaches, hospitals, or wherever, we've had a WAM, which is a weekly accountability meeting. And we have followed the 12-week year process. And it has been wildly rewarding. For large chunks of it, I have, of course, been phoning it in. But going through the same thing for so long has helped me develop my vision and mission. It changes all the time because I change and learn more. Following a process for so long has been wildly rewarding and revealing. Much of what I shared has influenced how Emily and I designed the Community Builders Cohort. We're not teaching the 12-week year method. From our practical experience, we have learned that while some failures are dismal, even more things succeed. Emily and I will guide you through both in the Community Builders Cohort. Most of all, this is a program we wish existed when we started doing this kind of thing over 15 years ago; it's a mix of community building with gentle and fun accountability to keep you building momentum. Head to the website link here https://berniejmitchell.com/the-summer-2024-community-manager-cohort/ And subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com/ Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #betterthings #coworkinglondon

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How To Connect With Your First Coworking Space Members

Bernie J Mitchell — Thu, 20 Jun 2024 22:48:08 GMT

📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to "Bernie's Better Things" for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com/ Connecting with Your First Coworking Space Members So this is about the first few members in your coworking space and why they're so important. We've discussed this before, but the first few people who come to your coworking space will shape who else comes. They'll refer people; they'll create the atmosphere. New people coming for tours will walk around. But how do you work out who those people are? You have to think about the problems of the people you want to solve and then go from there. How do you find those people? It's going around and interviewing people. I know it's terrifying talking to people you don't know, but ask people what they want. An excellent book for learning about is "The Mom Test" by Rob Fitzpatrick, which will teach you to ask questions. So if you say to people, do you want to coworking space? They'll say yes. But by digging deeper, you'll discover why they want coworking space. As you dig deeper, you will find people who share your values and support the difference you wish to make. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: - The Mom Test Book - https://amzn.to/3XBtdWr - Related Article - https://berniejmitchell.com/how-do-i-start-an-email-list-for-my-coworking-space/ 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to "Bernie's Better Things" for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com/ #CoworkingCommunity #CommunityManagement #CoworkingLeaders #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #ProjectManagement #ScrumForCoworking #CoworkingSupport #EntrepreneurSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #CommunityLeadership #coworking #communityisthekey #betterthings #coworkinglondon *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Practical Tips for Enhancing Accessibility in Your Coworking Space | Insights from Experts

Bernie J Mitchell — Sun, 23 Jun 2024 09:35:04 GMT

📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to "Bernie's Better Things" for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com/ How do you practise the coworking value accessibility in your coworking space? Many people think you have to redesign your coworking space, and it costs millions of pounds. But Dom, from the Purple Goat Agency, who was on our London Coworking Assembly panel at the Workspace Design Show London panel last month, explained it like this. When you do a few things around accessibility in your space, you'll get people in. When you do that, you'll learn how to accommodate them and the reality of the situation, and then you can build upon that. It's far better to do something and iterate on it than do nothing at all. There's a staggering 24% of the UK population, which means millions of people have a disability. Of course, that is a wide range of things from neurodiversity to physically disabled. There is a very high chance you could meet the accessibility needs of a massive proportion of that 24%, and you don't know you can. They don't know about you, and all you need to do is find out how to communicate what you can do and who you can realistically do it for. In the same session, Jeannine pointed out that her De Kamer, Inc. coworking space in the historic part of Amsterdam will never be fully accessible, and that is ok. They go as far as possible and can go further in other De Kamer, Inc. locations. An excellent place to keep up with this conversation is via AXSChat here on LinkedIn and hashtag#AXSChat on Twitter 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Free Month of Grammarly Pro https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: - The Mom Test Book - https://amzn.to/3XBtdWr 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to "Bernie's Better Things" for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com/ #CoworkingCommunity #CommunityManagement #CoworkingLeaders #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #ProjectManagement #ScrumForCoworking #CoworkingSupport #EntrepreneurSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #CommunityLeadership #coworking #communityisthekey #betterthings #coworkinglondon *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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How do you build the community in your coworking space? #coworking #communitybuilder

Bernie J Mitchell — Sun, 23 Jun 2024 13:27:29 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com How do you build that community in your coworking space, flexible workspace, or neighbourhood space? If you are responsible for this, you'll often have a job title like "community manager", but you're not managing people or things. You are aiding the environment where people will connect, but you are not a CRM. So, one of the best things you can do is get out of the way. Ask people what they are working on and what they are interested in, and hold it in your head - as painful as that might be. As you talk to everyone in your space, let them know that Sangeeta also likes that; Ruth was thinking of starting a band, and Mohamed would want to run at lunchtime. By gently connecting people every day and getting out of the way, you will always build the community web, which will be there even if you are not. But often, we do this instead: We put on this fantastic programme of events like a Butlin's holiday red coat, and it all depends on you making it happen, not in a good way. It's exhausting for you and everyone else. There were times when only a few people turned up, mainly out of sympathy. But when you get members to run their own thing, there is involvement and commitment. They are doing the thing, making it happen, and you can provide the space and area. Many UK youth clubs, community centres, and village halls have closed, been sold, or privatised, so finding space for communal activities is challenging. People are always looking for space because they already have the audience and idea, whether it's a cult film night, painting club, marketing workshop, cultural history talk, or poetry slam. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: - The Mom Test Book - https://amzn.to/3XBtdWr - Community: The Structure of Belonging - https://amzn.to/3XuBfR1 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7 K+ people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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How to Build a Thriving Coworking Community Before Opening Your Space

Bernie J Mitchell — Mon, 24 Jun 2024 22:17:34 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com This is about getting people together before you start your coworking space and gathering them around a table to work. And it doesn't have to be precisely the building you will be in. It can be a bit crappy compared to the coworking space you will build to offer people when you open. But gathering people together is where you'll get fantastic information and learn how to help people meaningfully. For instance, @indy_hall the coworking legend in Philadelphia, started in a bar called Garage Mechanics, and then they became Indy Hall. If Alex and Geoff had conducted a survey beforehand, they would have received different responses. But when you spend months sitting around a table, working with each person, and truly understanding their needs and aspirations, you get to know what matters to them. And this is about building a community that will be part of your space. And obviously, some of those people will then become members of your coworking space. It's important to remember that building a community is not just about creating an automatic sales funnel. When you treat it as such, people can sense it, and it hinders community bonding. Authenticity is critical in this journey, and it's what will make your community thrive. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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What is hospitality?

Bernie J Mitchell — Wed, 29 May 2024 21:59:17 GMT

We now have this category definition of hospitality and coworking in the hospitality industry, and I agree. I grew up in the hospitality industry and - love it - I still cut onions and mushrooms, like Chris Pope taught me a Five Star London kitchen in the 90s! (We used to call it catering, but that sounds less glamorous than hospitality.) I've always seen the similarities, but if your coworking space is in the hospitality industry now, it doesn't mean you are a waiter, a waitress, or a dub dub, as we used to say. As a coworking manager, you are not just taking care of people but also the spark for their community connections. The best way to care for them is to help these connections happen, building a strong sense of community and belonging. Ian Minor says hospitality in this context is about 'the art of being hospitable' - it's that simple. Iris Kavanagh also said the same thing in a recent Coworking Values Podcast—it's about being "hospitable" but not a servant. The 'art of being hospitable' in a coworking space means warmly welcoming members and creating a cosy, comfortable environment. It's about making everyone feel valued and at ease, helping to build a community where they can thrive and feel at home." It's about connecting and helping people make those connections. Because there is so much information, people don't need a little information - they need connection, meaning and change. Helping people connect is one of the best rewards you can give your members. 📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter—Berniejmitchell.com Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #coworkinglondon

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Lucy McInally's Inspiring Journey with Coworking: Community, Connection, and Collaboration

Bernie J Mitchell — Fri, 31 May 2024 10:06:38 GMT

In this video, Lucy McInally shares her transformative journey with coworking, emphasising the profound impact of community. While it's her story, I can recognise so much of my path as a freelancer and finding a home 'in coworking' and 'in coworking spaces' since I first read the word 'coworking' in Tony Bacigalupo's group on Meetup in August 2008. I also want to add that the 'magic' Lucy talks about is not unique to the London Coworking Assembly. I've had the same experience with many coworking events, meet-ups, and things like Marko Orel's Coworking Symposium - as cheesy as it sounds, it is the power of community. Lucy explains that to her, the essence of coworking is not just about shared spaces but the vibrant spirit that comes alive when people connect. She believes the core of coworking lies in community, connection, and collaboration—elements that bring people together to exchange ideas, share challenges, and inspire each other. Lucy reflects on her experiences since coming to London Coworking Assembly events after moving from Scotland. Starting as a freelancer, she quickly felt at home, thanks to the community's welcoming atmosphere, many of whom have become her friends and clients. She notes that this community goes beyond typical organisational boundaries, discussing relevant topics like inclusion, diversity, accessibility, equity, and personal and professional growth. For Lucy, the London Coworking Assembly is more than just a coworking space; it's a community that listens, supports, and grows together. 🎙️Shout out to Lucy's ongoing collaboration on the Coworking Values Podcast with Christian Schmitz and me. 🎙️Our next 'Community is the key' episode will be recorded in person at our next London Coworking Assembly event at Urban MBA, with (THE) Caleb Parker, the head waiter at Brave Corporation Ltd. 🤣 Join us and the rest of our community next Thursday as we continue to explore and discuss coworking community building and local economic development. It's a whole day of conversations and connections with Ashley Proctor, Anna Chuicharoen, Kofi Oppong, and Stephen Carrick-Davies at our London Coworking Assembly Forum and Bar Camp: ➡️ RSVP here: https://lu.ma/LCAJune p.s. Love and Thanks to Blake from Urban MBA for the video, Sam at Silent Gliss International Ltd. and Workspace Design Show London for the location. 📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter—Berniejmitchell.com Have a remarkable day. Be careful out there. It is a jungle. #Coworking #CommunityBuilding #FreelancerJourney #CoworkingSpaces #LondonCoworking #CoworkingMagic #Inclusion #Diversity #Collaboration #ProfessionalGrowth #CoworkingEvents #CoworkingSymposium #CoworkingPodcast #CommunityIsKey #LocalEconomicDevelopment #CoworkingForum #communityisthekey #betterthings #coworkinglondon #ukcoworking #coworkingspace #coworkingcommunity

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How can you make more of an impact through your work?

Bernie J Mitchell — Fri, 07 Jun 2024 19:23:55 GMT

How can you make more of an impact through your work? Who do you work with? Where do they live? How can you engage with them? What impact would be significant in your area, your geographical area, or your community? Can you do something to generate some ideas with some of your members? What type of impact would they like to make collectively or individually that you could operate at? Your business? What could you help them to achieve? How long does it take to make an impact? It can take years to make an impact, but you can impact someone's life one day. There are brilliant projects about coworking spaces that offer free space for refugees. That's one type of impact, but it doesn't have to be that. You know, look at what you're doing in your own business. Where are your suppliers coming from? Where is your energy coming from? How are your staff treated in their well-being? What type of impact could you make today? p.s. - we recorded this clip DINAMO10 in Portugal at a coworking meetup. Claire was part of a banging panel at GCUC UK in Manchester yesterday on local impact and coworking. Here in London, we spent the day with Facework Group & Urban MBA hearing active examples of the impact projects in coworking spaces are having. 📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter—the link in my bio. Have a remarkable day. Be careful out there. It is a jungle. hashtag#coworking hashtag#communityisthekey hashtag#betterthings hashtag#coworkinglondon

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Three easy things to stop doing on your website today!

Bernie J Mitchell — Tue, 11 Jun 2024 21:55:41 GMT

📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter - https://sendfox.com/berniejmitchell ➡️ As part of a project, I looked at at least 250 coworking space websites the other day. 🤷🏽And it was unclear what many of you were offering. So many of you said the same thing. You had reoccurring themes like: 💡"The future of work starts here!" Or 💡"Get connected." These words don't say what you're selling, what you're doing or how you help me. 5️⃣ You have about five seconds - (which could be down to four seconds by the time you finish reading these words) - for people to land on your website and learn what you do. One place has a header that says "Designed for you" with a picture of the desk behind it. 🥰And I love that place, but I still think it's selling furniture, not selling me a coworking desk. 🔂 Social media buttons: So many of you have social media buttons up the header for your website rather than a call to action like 'book a call!' So when I visit your website, I'll go off to Pinterest and look at cat videos. Getting traffic to your website today is hard enough without sending people elsewhere in one click as soon as they land. 📸 Stock photos: How many of you with the same photos stock photos on your coworking space websites is devastating! 🇺🇸 At the time of this post, THAT brilliant photo of Bat Haus Coworking by Shridhar Gupta has 26,556,299 views and 188,927 downloads on Unsplash alone, and there are less than 50K coworking spaces globally - do the maths. 🛑 Stop using stock photos! Of course, they look professional - because the lighting is beautiful, and everyone has perfect teeth. 🤮But they all look staged, insincere and creepy. Worst of all, those stock photo people aren't the real people I'll see at your building when I visit you. 🔌You make a faster and more meaningful connection with photos of real people from your community. Join Our 12-week Online Sprint Cohort For Community Leaders in the Coworking Industry. Are you navigating the unique challenges of running a community or a solo business? https://berniejmitchell.com/the-summer-2024-community-manager-cohort/ Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #betterthings #coworkinglondon

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How to start a coworking space

Bernie J Mitchell — Wed, 12 Jun 2024 22:51:18 GMT

How do you start a coworking space? To start a coworking space, you need a simple tool: an email list. Get set up with an account on Mailerlite, Constant Contact, or, my favourite, Send Fox by App Sumo. Nearly every platform will give a sign-up form or landing you use to collect people's email addresses. You can even do this in CRM, too. I use Nimble, which includes a built-in email marketing service. And when you can get people to join your email list, you get a much better chance of getting to join your coworking community. Using an email list is remarkably low-risk and straightforward. It's a tool that you can wield with confidence, knowing that it's a proven strategy for engaging your target audience. And it's as straightforward or as complex as you make it. And I love to research and over-research and get lost in the minutia, and then Emily comes along and pulls me out. So many things in business are about execution and not overthinking it. Make an email list and ask people to join it; if you are still waiting for someone to join my list, they are not interested in you or what you offer. When contacting your email list, you open the door to valuable feedback. This interaction helps you improve your coworking space and makes your members feel heard and involved in the process. I have started 50 or 100 email lists in the last 15 years, and many of them have failed, while some work well. An excellent public example in the coworking world is Hector and This Week in Coworking, which he has been doing for at least two years, One of the best things you can do in life and business is to start an email list, community or newsletter. So start your project, coworking space, or community with an email list.

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Beyond the desk: the real impact of coworking spaces on lives (a personal story.)

Bernie J Mitchell — Tue, 18 Jun 2024 21:11:45 GMT

📩 Join "Bernie's Better Things," a no-fluff, no-pitch newsletter sent every weekday. ▶️ https://sendfox.com/berniejmitchell Beyond the desk: the real impact of coworking spaces on lives (a personal story.) So this is about impact. I was chatting with a coworking space owner, and they were devastated that they weren't making enough impact in the world. All they can see is everyone else razzed about being a B Corp, circular furniture and sustainable coffee. The whole thing reminded me why I got a paid seat in a coworking space over ten years ago. Working at home, I wasn't doing very well mentally - like total "Black Dog" takedown stuff. I found working on my own all too challenging, messy and with no way out. It's not a good place for someone like me who's a bit on the spectrum—prone to overthinking - well, it's not a good place for anyone. I know they're paying for it, but you cannot underestimate the effect of giving someone somewhere to work and meet others. This is particularly true for freelancers, "independent economic agents", creators, those who work remotely, or those with little interaction. The price of mental health is worth way more than the price of a coworking desk. And if the only thing you do is provide a workspace in your neighbourhood for people to connect, collaborate, build community, and all that kind of stuff, that is a massive, massive impact on its own. This is: personal story of coworking benefits of coworking coworking for mental health how coworking changed my life why I love coworking About: coworking space coworking community impact of coworking mental health and coworking working from home remote work workspace shared office freelance entrepreneur Seach more: #coworking #coworkingspace #remotework #workfromhome #mentalhealth #community #collaboration #productivity #workspace #entrepreneur #freelance #networking #sharedoffice

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How to avoid community manager burnout.

Bernie J Mitchell — Fri, 12 Apr 2024 22:07:23 GMT

You've got me. Who's Got You? 🦸🏻That is what Lois Lane shouts at Superman in the 1978 movie as he catches her as she falls from a helicopter stuck to the side of a building. But who has got you? Because, as a coworking space owner or manager, taking care of your members is exhilarating. When I was doing that, I'd give so much to it, and it drained me and burnt me out. (And I still loved it! - I know nuts!) Search 'community manager burnout' for more information on this. Right now, I know community managers are running the WHOLE SHOW for the owner. But they are stuck between serving the business owner AND the members. You constantly have to manage boundaries, if you have any at all, and even if you do, it is a very lonely place between and managing all those relationships. So it would help if you found someone who has got you - ideally, a coach, a therapist or a peer. I strongly recommend finding other owners and community managers who do the same job as you. Whatever industry you're in, that peer-to-peer support is fantastic and one of the best investments of your time you can ever make in your career. I hang out at: Creator Write Club - we're moving here: https://lu.ma/creatorwriteclub https://www.drivethenetwork.com London Coworking Assembly https://belongfulness.com We'll also discuss topics like this more next Tuesday in London at Remixing Community For A Citizen Groove—https://lu.ma/coworkplus. And if you employ people, ensure they have somewhere to get support and community outside of the people they serve.

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How do you maintain your competitive edge in the ruthless coworking market?

Bernie J Mitchell — Tue, 23 Apr 2024 20:18:50 GMT

How do you maintain your competitive edge in the ruthless coworking market? So, in London, more coworking spaces are opening up. And some better-funded people are just landing in town and eating everyone's lunch for a laugh. They're doing crappy things like paying for the search word that is the name of the local coworking space that's more established, so they appear above it. (Any time I see a company, particularly a micro or small business, buy their competitor's names to rank higher in search, I think they're lazy, amateur, uncreative💩head.) But tt would be best if you accepted that some customers are fickle. If some shiny brand offering free beer and foot massages causes your member to cancel and go there, don't be surprised. 💔 It's not you, it's them. 💔 So that's something you got to deal with. Build a bridge and get over it. However, you also need to focus on your uniqueness, listen to the people in your space, and keep creating that community. And that is where the "monetising the community' bit comes in. 🥰When you have a secure community, you play to your unique strengths, like you being the magnificent human being who you are. 🥰 Rather than pandering to the fickle market and turning all the language on your website into a 'Frankenstein business' speak to be like the others. Maintain your place in the market by being the best you that you can be. 😫It is challenging and painful to deal with all this uncertainty and competition. But it's critical work to dig down and make sure you know what your community needs rather than trying to copy everyone else. 📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter ▶️ https://sendfox.com/berniejmitchell Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #betterthings #coworkinglondon #ukcoworking #coworkingspace #coworkingcommunity

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How do you build online trust for your coworking space?

Bernie J Mitchell — Thu, 25 Apr 2024 20:50:09 GMT

How do you build online trust for your coworking space? In the past, I've helped people make websites for coworking spaces that tout innovation, high-tech, global communities, high growth, and high net-worth individuals. Remember, marketers ruin everything...🤣 Then, when you get inside the coworking space, you will see loads of copywriters and hairdressers. (To be clear - I know a few copywriters and hairdressers who are high net-worth individuals.) You must make sure that the authenticity, which I wouldn't say I like that word, but the authenticity of what happens on your website and what you convey on social media aligns with what happens when people walk in the door. Don't be like the manipulative estate agent firm that makes a flat look extensive in the photo, but when you get to the flat, it's the size of a postage stamp. So consistency with your online and in-person persona is essential. One more thing. Shout to Jodie 💜 Greer - my Drive the Collaborative Network buddy who weekly champions inclusion, diversity, accessibility and equity and has constantly brought to my attention that my flashing pink captions are crap for accessibility. So, I finally got around to fixing the settings in my video app so that it would go to black and white and hang on the screen longer. Sure, they are not bright, colourful and 'on brand', but they are kinder and easier to read. 📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter https://berniejmitchell.com/ Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #betterthings #coworkinglondon #ukcoworking #coworkingspace #coworkingcommunity

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Have you done everything you can to make your coworking space work?

Bernie J Mitchell — Mon, 29 Apr 2024 21:37:38 GMT

Have you done everything you can to make your coworking space work? This question often surfaces when we feel our efforts aren't seeing the desired results. I was talking with some AMAZING people with 'coworking space impostor syndrome' - if only they had free beer, a helicopter pad and a house band, they could do more. (They don't need any of that stuff - they are lovely as they are.) But also, there was a sense of defeat, nowhere to turn - they had tried everything. I know how they must feel. I experience this every week, from being a decent parent to everything related to my work. Often, we are inside the jar trying to read the label, so we can't see everything. We can only see some things we can do, be or have in our box of talents. This is why it's so important to talk to other people doing the same thing as you, whether you're a writer, a creator, a community manager running a coworking space, or an airline pilot. Hanging out with your peers is essential because there are so many things you have yet to discover Getting the support of a coach, consultant, therapist, or running partner will always make a big difference. They will have ideas and experience that can make your journey easier. They can also see things differently, which can help you find answers and get through tough times. When I open up to others and share a problem, a weight is lifted, and the answer to the question plaguing me emerges quickly. More than once, the speed of the answer came so fast it was embarrassing and awkward that I even called about it! 🤣 But other times, there has been a long, awkward silence on the call because I can't get to the answer or accept the one given. The inside of my head is a very stubborn, self-protecting space - so regular outside intervention is a must! When you engage with others, you gain a perspective different from your own. Like my Nanny used to say, " There is more than one way to skin a cat." She had a lot of cats, and I could not imagine skinning any of them, so I was always confused as to why she favoured this term. 📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter—https://berniejmitchell.com/ Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #betterthings #coworkinglondon #ukcoworking #coworkingspace #coworkingcommunity

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How much marketing do I need to do for my coworking space?

Bernie J Mitchell — Fri, 03 May 2024 19:56:11 GMT

Do you do enough marketing for your coworking or co-living space? A few months ago, I popped across the border to Portugal to DINAMO10 in Viana do Castelo, and I got some coworking words of wisdom from our good friend Matthias. Matthias, a co-founder of the highly successful Coworking Bansko and Coliving Semkovo in Bulgaria, is a wealth of knowledge in the industry. He shares: So we should ask ourselves daily if we are marketing enough. It's not just about the marketing tasks we do, but also about empowering our members to share their own stories and promote the space. This member-driven marketing can be a powerful tool. Of course, it can't be too pushy, right? We need to do this organically and incentivise members to repost their stories so that they can also take advantage of our reach. Make it a small competition, with a bit of gamification to see who can get the most views, but take time to ask your members to promote your space. Members sharing information about events, meetups, and clubs in your coworking space makes it seem more connected and believable. It gives a genuine proof-of-life feel and makes it relatable. 📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #betterthings #coworkinglondon #ukcoworking #coworkingspace #coworkingcommunity

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Inclusion in Coworking and Events: Key Lessons from Unconscious Bias Training

Bernie J Mitchell — Fri, 24 May 2024 21:02:55 GMT

Who's not in your event? Who's not in your party? Who's not in your coworking space? And sometimes you need to notice who isn't there. But we need to help each other to pay attention. ➡️ I'll give you an example: Years ago, 2014 was the peak of the #sharingeconomy gold rush. I ran this 'pucka' event and was so excited to have these four BIG names from BIG companies you use daily—what an EVENT COUP! But then Elena Giroli pointed out to me that they were all white men from corporations. Was it only white men from corporations building the sharing economy and changing society? I'm sure they had an impact on it. But they weren't the ONLY ones. Of course, a long list of women and people of colour could have been on that panel. But my lens was not operating at that frequency then - now I'd go to People of Coworking to find speakers. https://peopleofcoworking.com/ And there's this thing about being inclusive versus being diverse. So, if your coworking space is for De La Soul and Tribe Called Quest fans, don't add an Iron Maiden fan so you can say it's diverse. But make sure that Bruce Dickenson knows he's super welcome when he shows up. The attention this needs is a daily drip feed. So I get numbed out by 'days and months to celebrate'; this shit happens all year round for people. I was reminded of this because we were doing an unconscious bias training with Kerry yesterday. I've been reading about this forever, but you have to keep returning to it. There were so many things last night that I remembered or was unsure of. A lot of this goes back to what Jon Alexander says: "Why, the key to fixing everything is all of us." I'd add that a privileged few think they can fix everything or at least control it. So we all need to pay attention, especially on July 4th in the UK, when an election is coming up. We must be alert to the importance of community and connection in every aspect of our society. 📩 Join “Bernie’s Better Things,” a no-fluff, no-pitch newsletter sent every weekday. It includes a 60-second video, actionable text, and practical recommendations, including apps, reading, and strategies. ▶️ https://sendfox.com/berniejmitchell

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Have you got a collaborative habit?

Bernie J Mitchell — Thu, 07 Mar 2024 12:24:18 GMT

Have you got a collaborative habit? That is a book by Twyla Tharp, who's a world-renowned choreographer. Twyla talks about all the projects she's worked on, including collaborations with Billy Joel, Jerome Robbins, Mikhail Baryshnikov, Bob Dylan, Elvis Costello, David Byrne, Richard Avedon, Milos Forman, Norma Kamali, and Frank Sinatra. They are successful, and they all come down to collaborating with people. Yesterday, when I attended the Coworking Alliance Summit with Ashley and Hector, the room was always full of that vibe. We had people from the worldwide coworking community taking practical steps to make things happen in their neighbourhoods and coworking spaces. 🌏We're in a unique place in the world right now. This year, there are elections in 50 countries, and 2 billion people are going to the polls. Now is the time to look at where others are creating connections and collaboration points in your community to make things happen. The more we get together, the more we help each other out, share, advise, and share what is working and what is not, and the more we can save each other time, money, and energy. 🔑 Community is the key! Things are happening right now; you can follow and join in: London Coworking Assembly Urban MBA European Coworking Day Belongfulness Project with Tony Bacigalupo Drive the Collaborative Network 📩 Head to the “Bernie’s Better Things” link in my profile for a no-fluff, no-pitch newsletter sent every weekday with a 60-second video, actionable text, and practical recommendations, including apps, reading and strategies. Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #betterthings #coworkinglondon #ukcoworking #coworkingspace #coworkingcommunity

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Is a desk in a coworking space worth it?

Bernie J Mitchell — Thu, 14 Mar 2024 10:21:15 GMT

What is a desk in a coworking space worth? But are you selling a desk or something else? Ok. You ARE selling a desk, and when you run a coworking space, you can quickly think, I need to sell this many desks, and that's my business. But as a member, what am I buying? I've rented a desk in a coworking space for over ten years, paying for the chair and the desk. It's where I do my work. But the value, particularly for me, the value of my mental health, is off the charts. Our mate, Mike LaRosa, wrote a book called "Coworking Save My Life," which felt so close to home that it felt like he had read my mind. Sometimes, I pay for a coworking space to get out of the house, see people and stay sane. When I sit at that desk, I blog, make videos, and create value. The 200 - 300 per month costs nothing for the desk compared with the actual value. And this is why affordable workspace is so important, particularly in big cities like London. Even before the cost of living crisis and COVID, finding a space to work or start a business was expensive in a big city. Hacker and pop-up spaces in cities quickly got taken over by developers, Look at how coworking by Old Street Roundabout has changed in the last fifteen years. Old Street was where artists, hackers, startups and makers converged for cheap space, craft beer, and good espresso. Ten years ago, Central Working, run by Steve Pette in the basement of Google Campus, was THE secret place to be. First thing in the morning, people would queue for a table in the Central Working cafe. They were paying for a coffee. But that coffee was buying their ticket to be part of something bigger: the community, the wave they were all making together. Now, that area is a total of brand-name workspaces, offices, and enterprise-level software. But even those places are giving people somewhere to go and belong. 📩 Head to the “Bernie’s Better Things” link in my profile for a no-fluff, no-pitch newsletter sent every weekday with a 60-second video, actionable text, and practical recommendations, including apps, reading and strategies. Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #betterthings #coworkinglondon #ukcoworking #bringit #15minutecity #workspacedesignshow #coworkingspace #coworkingcommunity

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Is a desk in a coworking space worth it?

Bernie J Mitchell — Thu, 14 Mar 2024 11:46:35 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Is a desk in a coworking space worth it? As a coworking space, are you selling a desk or something else? Ok. You ARE selling a desk, and when you run a coworking space, you can quickly think, I need to sell this many desks, and that's my business. But as a member, what am I buying? I've rented a desk in a coworking space for over ten years, paying for the chair and the desk. It's where I do my work. But the value, particularly for me, the value of my mental health, is off the charts. Our mate, Mike LaRosa, wrote a book called "Coworking Save My Life," which felt so close to home that it felt like he had read my mind. Sometimes, I pay for a coworking space to get out of the house, see people and stay sane. Sitting at that desk, I blog, make videos, and create value. The 200 - 300 per month costs nothing for the desk compared with the actual value. And this is why affordable workspace is so important, particularly in big cities like London. Even before the cost of living crisis and COVID, finding a space to work or start a business was expensive in a big city. Hacker and pop-up spaces in cities quickly got taken over by developers, Look at how coworking by Old Street Roundabout has changed in the last fifteen years. Old Street was where artists, hackers, startups and makers converged for cheap space, craft beer, and good espresso. Ten years ago, Central Working, run by Steve Pette in the basement of Google Campus, was THE secret place to be. First thing in the morning, people would queue for a table in the Central Working cafe. They were paying for a coffee. But that coffee was buying their ticket to be part of something bigger: the community, the wave they were all making together. That area comprises brand-name workspaces, offices, and enterprise-level software. But even those places are giving people somewhere to go and belong. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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Who is your coworking space really for?

Bernie J Mitchell — Thu, 14 Mar 2024 17:17:18 GMT

Who is your coworking space really for? Is it for someone seeking "innovative global solutions and best practise?" Or Is it for a regular human being seeking connection, meaning, change, and somewhere to do their work? It reminds me of this story from Brené Brown's work, where she was asked to speak at a conference and told she had to wear 'business loafers' or something like that. Brené was about to go on stage, and she looked at her comfy clogs and her 'business loafers' and thought, "This is not who I am!" She went on stage in her comfy clogs and delivered her keynote on being a human being. We often do this "business class" thing to each other. We hide behind bullshit words and language. When it is all about connection, meaning and change. In the 1999 book "Clue Train Manifesto" authors Rick Levine, Christopher Locke, and Doc Searls discuss the human connection and how "all markets are conversations." They don't talk about weirdo words and "businessy class" language that we love to put on our websites. We create our world through language, and we also connect. Trying to solve the 'belonging crisis' by building a community with accidentally de-personalised corporate language won't work. There are better ways than using these odd words that are more at home in the movie, 'Office Space' or an episode of 'Silicon Valley' than in our local coworking communities. 📩 Join “Bernie’s Better Things,” a no-fluff, no-pitch newsletter sent every weekday. It includes a 60-second video, actionable text, and practical recommendations, including apps, reading, and strategies. ▶️ https://sendfox.com/berniejmitchell

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What are the constraints you have to run your coworking business with?

Bernie J Mitchell — Mon, 08 Apr 2024 20:17:49 GMT

What are the constraints you have to run your coworking business with? So, I was chatting to more than one coworking space owner last year who said something like: 🦄"If only I had XXXX - I'd be able to do more." I hear this from fellow creators, too. No matter what computer, phone, CRM, payment system, or podcast mic I have, I'm forever fantasising that if I had the next version, I would be faster and more creative! But I know from direct experience that constraints increase our ability to be creative. So, what are the constraints you have to operate with? You might have a coworking space you wish you had, three more meeting rooms, a swimming pool and a helicopter pad. (It's always a helicopter pad!) But what can you do with the space you've got? How can you use the desk room for an event space? You can connect with other local coworking spaces and swap resources and things like that. So, instead of wishing for what you could have, make your coworking mindset to do what you can right where you are with what you have.

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Why are images are important for your website?

Bernie J Mitchell — Thu, 11 Apr 2024 20:23:38 GMT

Why are the images you use so crucial for your coworking space? The images we use on our websites, blogs, and social media are essential to convey trust. 📸 You know a picture tells a thousand words and all that... 🤮 And marketers (like me) ruin everything - read on: If you go to a website like Unsplash and you see that the same coworking space photo has been downloaded half a million times, the chances are that other people are using it. One of the most famous photos is of Bat Haus Coworking in Brooklyn by Shridhar. See it here: https://bit.ly/BatHausCoworking Since it was posted in 2018, it has become the most used photo of a coworking space. In December 2023, 24,243,536 views and 174,199 downloads. By April 2024, that number had risen to 25,802,397 views and 183,640 downloads. When people are looking for coworking space or a place to work, they see the SAME image repeated. Using that image compromises your ability to make a connection and stand out. Sure, It may be a really, really, really good image, and it may convey what you want to do, but it's not YOU. In the marketing world, where everyone blindly follows the middle of the road to safe daytime TV-type ground, you need to try a little harder to stand out. Overusing vanilla and magnolia words like global, innovation and best practice will make you blend in even better. Being yourself is the best way to connect and stand out; you get fewer people, but you'll enjoy a quicker and more genuine connection. A great example is the Buick Mackane coworking space run by Mellisa in Newbury in the UK. The place is named after a T Rex song, and the website and brand are real and dazzling. https://www.buickmackane.co.uk/ 🔥Do you want to be a 'nobody ever got fired for buying IBM' type of person? It breaks my heart to see people who have really cool businesses, coworking spaces, or whatever they're doing abdicate their personality and charisma to a stock photo rather than the natural person they are. It's like Airbnb, where you see one thing and get pumped up and then get to where you are staying, and it is not the story you're sold. 🤦People often say, 'But it's what people want to see, Bernie!' If you sell tuna fish or fizzy drinks at mass, I understand you want to take a 'consumer' position. But it's all about the connection when dealing with the few hundred people who will be your long-term customers, community members or partners. In a world where your cell phone has more power than spacecraft from the 1970s, getting your images from stock websites is lazy and uncreative. 📩 Join “Bernie’s Better Things,” a no-fluff, no-pitch newsletter sent every weekday. It includes a 60-second video, actionable text, and practical recommendations, including apps, reading, and strategies. ▶️ https://sendfox.com/berniejmitchell #coworking #communityisthekey #betterthings #coworkinglondon #ukcoworking #bringit #coworkingspace #coworkingcommunity

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Attention to all the Coworking Business owner or Coworking enthusiasts. This event is for you!

Bernie J Mitchell — Tue, 02 May 2023 06:15:18 GMT

#shorts What is the best event to hold in your coworking space for European Coworking Day? You can run anything from two people having a cup of tea to two hundred people break-dancing! There are big events in big cities, and then small local spaces like @thetribecoworks and @fentocoworking hold Creator Write Club and lunch to welcome people into their spaces. The @europeancoworkingday website has a clear handbook of simple events and @Meetup ideas for spaces of all shapes and sizes! You can head to the @europeancoworkingday profile to add your event to the map. #coworking #coworkinglondon #coworkingvigo #coworkingspace #coworkingcommunity #coworkinglife #eurocoworkingday #cwsc

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What is your Coworking Space's unique selling point? #shorts #workspace

Bernie J Mitchell — Mon, 17 Jul 2023 05:57:40 GMT

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Can you imagine how mind-numbingly boring it is to look through websites or coworking spaces when you want to find a place to work? Because they all say things like: -Free WiFi! (Which is like boasting you have a bathroom!) -Innovation! (Really?) -Unique community! (I know you say this with the best intent, but...) But really drill down and think, what is the unique thing your coworking space provides? And this is not some hypey marketing thing or hack - it is being brave enough to say what you do well. It's, for instance, in Fento Coworking, where I am based. We have dogs, and we all make lunch for each other daily. So, if you have a dog, this is getting very specific here: If you have a nervous dog, it's THE place to bring it, get your work done, and eat amazing homemade food. We should be brave and amplify what makes our spaces unique, not try to fit in with everyone else. There's an emergency of fitting in, and we must stop it. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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What can you STOP doing today in your coworking space that you don't need to do anymore?

Bernie J Mitchell — Sat, 06 Jan 2024 16:38:27 GMT

What can you STOP doing today in your coworking space that you don't need to do anymore? Subscribe by email @ https://berniejmitchell.com/ We start doing tasks and processes and then carry on doing them because they become a habit. For example, someone who used to work for you set up a system, and it was built around them, and everyone keeps on doing it that way - even though the person has left. Everyone does it, but you know you shouldn't, but no one says it out loud. So you accidentally end up haemorrhaging loads of time, energy and expense on this thing you don't realise you don't need to do. There are lots of stories where people stop doing something, and no one ever notices they stop doing it, particularly in large organisations. I know one story where a report must be sent every week. The team left one page out weekly and then sent the report with only a telephone number on each page. No one ever called or asked what was going on. There are lots of things that happen that don't need to happen, and no one knows why they happen. For today's coworking mindset, look at your systems, processes, and little bits you do daily and see what you can stop doing now. ✅ I know one space in London that did this in detail and saved £10k pcm by cancelling software and making full use of what they had. Be brave - and you'll save time, energy and expense in the months ahead. Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #coworkinglondon #ukcoworking #coworkingmindset #15minutecity #coworkingspace #coworkingcommunity

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What If Everyone Could Walk To Work? - Coworking Spaces as a local hub.

Bernie J Mitchell — Sun, 11 Feb 2024 11:18:50 GMT

What if everybody could walk to work? For 15 years, I lived in the London Borough of Redbridge. Since I started going to coworking spaces in 2010, I always went into Central London. But I was ALWAYS looking for something nearer to me so I could spend less time travelling and do the school run for #supercoolson. But it seemed 'normal' to be jammed into a central line tube train from Gants Hill to Liverpool Street, so I just did that. For years, the closest coworking spaces to me were @mainyardstudios Studios, Hackney, and then Mile End or Creative Works Space in E17 and, later, Three Sixty Workrooms in Barking. When the pandemic hit, I found it very, very hard to see a "coworkingy" like workspace nearby. When COVID hit, I was a member of Mainyard Studios in Mile End, but I did not want to travel anymore. I found Workhive Studio on Cranbrook Road, Ilford, and loved my time there. It is a very well-designed space with a pro podcast studio. The only reason I left Workhive Studio is that we moved out of the area. As I started spending more time in the London Borough of Redbridge, I transitioned from being a commuter to a local community member after fifteen years. Redbridge is not a cute, hipster place, but people have a strong sense of community. I got to know my local area well. I'd walk through Valentine's Park to work and say hello to the same people who were on their daily walks. I'd go to local independent cafés in Gants Hill and Cranbrook Road, so I kept my money in the local economy. Before I left Ilford in 2022, I never felt more connected to it during my time there. But I've always had to leave Ilford to find somewhere to do my work. I'm in that group who "self-identify" as something like: ✅ Freelancer ✅ Sole trader ✅ Independent economic agent ✅ Remote worker ✅ Start-up founder ✅ Microbusiness This group needs somewhere to work that is not a traditional office lease. No places in Redbridge fit that coworking/start-up workspace/neighbourhood workspace/connection point. We could work in Costa, the library or rent an office above a shop, but this is 2023, not 1998. We want a home, a connection point and a community. But my question "What if everybody could walk to work?" That isn't my question. It's the question of Mandy, Gareth and Mike Corcoran, and they answered it in their 2020 @thetownsq report here https://lnkd.in/d-p6haz5 Since then, local authorities all over London, the UK, and the world have embraced local coworking to build community and the local economic engine. (It is tempting to tag EVERYONE with a local coworking space, but I'd end up tagging around 100+ companies.) The TownSq report was published in 2020, but the blueprint has NEVER been more real, relevant and doable. So my next question is - what are you waiting for? Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #coworkinglondon #bringit #betterthings #ukcoworking #coworkingmindset #15minutecity #coworkingspace #coworkingcommunity

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What words should you not use on your coworking space website?

Bernie J Mitchell — Thu, 22 Feb 2024 09:54:40 GMT

How do the words you use on your website make you disappear? In a world of devastatingly bland business jargon, the way to disappear is to use the exact words as everyone else because you think they make you look like a grown-up business person. 🧟Franken-speak and meaningless catch-all language🧟 We've all seen those websites that boast about their "great customer service" or "outstanding quality" and "innovation" - what does that mean? (I've even seen a coworking space with the words "innovation at the highest level" - WTF are they making 10th generation iPhone screens and spaceships there?) Those phrases are so overused that they're now meaningless. 🤷🏻I do it, too. I used to be so very very very that my website header said: 🌟 "Connection. Community. Coworking." 🌟 🤣(The full stop after every word was critical!) 🤣 I thought I was on the same level as Apple's 1984 advert. Until I got taken apart in Nashville at a @StoryBrand Live Workshop with the question, "How does that let people know how you help them?" All the air got sucked out of the room as my marketing smugness collapsed in front of me. 😱 "But it's what I'm about!" I cried, "It's my essence and meaning!" I can't remember her name, but my StoryBrand guide looked at me kindly and did not have to say anything. 🤮 We both knew it was meaningless marketing mast&%bation and was not helping anyone. What truly sets a space apart is its unique personality and vibe. And that's where language comes in. You can create a coworking space that stands out by carefully crafting your messaging. So, how do you do it? First, FFS, please remember the jargon and autopilot examples. 🤮 Nobody wants to hear about your "innovative solutions" or "best-in-class services" or your glowing business dedication to endless lines of white dudes like Richard Branson and Alan Sugar. Instead, focus on telling your potential members what makes your space unique. - Do you have a coffee bar with a polymath barista? - Does your ultra-affordable space have a rooftop terrace with stunning views of Bristol? - Do you welcome nervous dogs who must learn to be around people? - Do you host events on topics ranging from menopause to death? (I know places that do!) - Do you have a climbing wall and showers and are in zone 3 of London? - Do you have a Creator Write Club? - Or do you have a community of awkward female creatives who inspire each other to greatness? These are the things that will pique people's interest! Another critical element of effective language is authenticity - that is a sucky marketing word, but it is an important one. Don't try to be something you're not. If your space is laid-back and casual, embrace that vibe in your messaging. If you're all about productivity and getting down to business, lean into that. The more honest and genuine you are, the more likely people will connect with your brand. Of course, it's not just about what you say but how you tell it. Writing in a clear, concise, and engaging style is essential. Nobody wants to read the dry, corporate-speak copy - "Frankenspeak", as Ann Handley deliciously calls it. Please inject some personality into your messaging. Use humour, tell stories, and create a sense of excitement around your space. Finally, be brave and feel free to get creative. There are many ways to make your messaging stand out, from eye-catching visuals to clever taglines. Think outside the box, and don't be afraid to take risks. After all, some daring can go a long way in coworking. If you are committed to standing out in the vanilla world of marketing your coworking space, it's time to start paying attention to your language. By crafting your unique and authentic brand voice that speaks to the heart of what makes your space unique, you'll attract the right members and build a thriving community that's truly one-of-a-kind. Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #coworkinglondon #bringit #betterthings #ukcoworking #coworkingmindset #15minutecity #coworkingspace #coworkingcommunity

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Do you have coworking space imposter syndrome?

Bernie J Mitchell — Wed, 06 Mar 2024 11:48:53 GMT

Do you have coworking space imposter syndrome? I've met so many people at events who run beautiful little coworking spaces, and they say something like: "I'm not a 'real' coworking space; I shouldn't really be here." or "I'm not one of those more significant or genuine coworking spaces." Think of this as the equivalent of a beautiful family-run guest house in Brighton saying, 'I'm not an actual hotel; I can only provide genuine hospitality if I'm called Hilton or Best Western.' But I know coworking spaces that are consistently more profitable than more prominent brands you will have heard of. Please don't invalidate yourself and the work you do, folks. You're essential to your local community and your members. 📩 Head to the “Bernie’s Better Things” link in my profile for a no-fluff, no-pitch newsletter sent every weekday with a 60-second video, actionable text, and practical recommendations, including apps, reading and strategies. Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #betterthings #coworkinglondon #ukcoworking #bringit #15minutecity #workspacedesignshow #coworkingspace #coworkingcommunity

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Seth Godin Reveals The REAL Secret To Vulnerability!

Bernie J Mitchell — Wed, 24 Apr 2013 19:58:21 GMT

What if we stopped thinking of vulnerability as exposing ourselves to endless criticism and started seeing it as the courage to say, "Here, I made this"? Too often, people confuse vulnerability with defencelessness—like reading Amazon reviews and letting a few harsh words derail their work. But that's not what it's about. Vulnerability is creating, sharing, and accepting that not everything is for everyone. It's about learning, growing, and moving forward. The real question isn't whether you'll succeed—you will. The question is whether you'll matter. Take a deep breath. Create. Share. And keep going. Are you ready to make an impact? I filmed this at Lisa Gansky's #Mesh2013 conference on the #sharingeconomy in San Franciso in 2013. Attended by everyone from @airbnb to @ShareableNet 🟢 Coworking Community Builder Cohort Waitlist ➡ https://bit.ly/coworkingbuilder ☢️ 5 Biggest Mistakes Coworking Leaders Make (And How to Avoid Them) - Email Course - https://berniejmitchell.com 🎙️The Coworking Values Podcast https://coworkingvaluespodcast.substack.com 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Please give it a thumbs up, share it with your network, and subscribe to the channel for more coworking and community-building insights! 📢 Join Me on Social: 🔵LinkedIn: https://www.linkedin.com/in/berniejmitchell/ 🔵Join 8 K+ + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a tiny commission at no extra cost. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.

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🚨 Why Most Coworking Spaces Fail (And How to Avoid It!)

Bernie J Mitchell — Mon, 17 Feb 2025 23:41:49 GMT

📢 Want Your Coworking Space to Thrive? You Need a Vision. I’m seeing it everywhere—new, well-funded coworking spaces dominating marketing while older spaces struggle to keep up. But here’s the truth: 💡 The successful ones invest in the future. The struggling ones? They’re coasting on past success. ✅ This is BlackBerry vs. Apple all over again—one clung to its market position, the other built for the future. ✅ Your vision determines whether you grow or fade into the background. ✅ If you don’t have a clear vision, your space is already falling behind. Maxi Jazz from the band Faithless said it best:💡 “You don’t need eyes to see. You need vision.” 🚨 With a clear vision: ✅ You know where you’re going. ✅ Your team is aligned. ✅ Your community feels it—and they stick with you. 💬 Does your coworking space have a vision for the future? Please drop a comment and let’s talk! 🎧 Listen on the go? → [MySoundwise Link] 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/] #coworking #vision #leadership

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🚨 The 5 Biggest Mistakes Coworking Spaces Make (Are You Guilty?)

Bernie J Mitchell — Tue, 18 Feb 2025 22:31:50 GMT

Every coworking space wants to build a thriving community, but most make the same critical mistakes that keep them from doing so. 💡 Here are the 5 biggest mistakes—and how to avoid them: ✅ Talking about "community" before it even exists – Build the vibe first, then the community. ✅ Ignoring hospitality – It’s not about fancy coffee machines; it’s about making people feel seen and valued. ✅ Exclusion instead of inclusivity – Avoid cliques—strong coworking spaces welcome everyone. ✅ Crap communication – If people don’t know what’s going on, they won’t engage. ✅ Focusing on quantity over quality – Growth matters, but a strong community matters more. 🚨 Want to avoid these mistakes? 💬 Which of these do you think is the biggest problem in coworking? Drop a comment below! 🎧 Listen on the go? → https://mysoundwise.com/soundcasts/1739560903385s 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/] #coworking #communitybuilding #coworkingsuccess

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🚀 Feeling Stuck in Your Coworking Business? Try This Simple Shift!

Bernie J Mitchell — Wed, 19 Feb 2025 23:21:32 GMT

📢 🚀 Feeling Stuck in Your Coworking Business? Try This Simple Shift! Every coworking operator hits a wall. Sales feel slow, competition is fierce, and no matter what you do, it’s not enough. I’ve been there. Running a coworking space in Euston, London - we did everything we knew how to do—but there was still more we could have done. ✅ A stronger website ✅ Better social media strategy ✅ Different types of events to attract the right members 💡 The lesson? Sometimes, the next move isn’t obvious—but it’s there. 👉 Be kind to yourself. Keep digging. Your next opportunity is hiding just beyond the surface. 💬 What’s one thing you wish you had done sooner in your coworking space? Drop a comment below! 🎧 Listen on the go? → https://mysoundwise.com/soundcasts/1739560903385s 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/] #coworking #businessgrowth #entrepreneurship

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⚡ Coworking Business Owners: Stop Struggling Alone! Here’s What Works

Bernie J Mitchell — Thu, 20 Feb 2025 13:53:59 GMT

📢 🚀 I Wish This Existed When I Ran a Coworking Space My favourite coworking spaces are built by people solving their own problems. That’s exactly why we started the Coworking Community Builder Cohort. When I ran a coworking space in Euston, we were doing everything at once: ✅ Marketing & getting new members ✅ Fixing dishwashers & moving furniture ✅ Renting out offices & meeting rooms (sometimes swapping them around!) 💡 What made it work? Community. Back then, we had a thing called “Not So Manic Monday,” a 12-week sprint during which freelancers and creators set goals together. That same energy is what makes the Community Builder Cohort powerful. 🚀 The next cohort starts in March. If you’ve been following along, you already know if this is for you. 💬 Want to be part of it? DM me or drop a comment below! 🎧 Listen on the go? → Coworking Community Builder Daily on Soundwise 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/] #coworking #communitybuilding #coworkingsuccess

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Going to Workspace Design Show? Don’t Miss These 3 Coworking Workshops!

Bernie J Mitchell — Fri, 21 Feb 2025 22:36:05 GMT

📢 🚀 The London Coworking Assembly is Back at the Workspace Design Show! We’re back at this year’s Workspace Design Show in Angel Islington—and we’ve got three powerful workshops designed specifically for neighbourhood coworking spaces. 💡 If you’re a community manager or own a local coworking space, you don’t want to miss this. Here’s What’s Happening: ✅ Day 1: Kofi from Urban MBA – Learn how to use AI to save hours of event planning. ✅ Day 2: 360 Workplace – Inclusive Workspace Design Workshop, featuring a case study from Urban MBA. ✅ Day 3: Julie & Sonya from Story 2022 – A hands-on Unreasonable Hospitality in Coworking workshop. 🚀 Join us for actionable insights, real strategies, and community-driven learning. 💬 Which session are you most excited about? Drop a comment below! 🔗 Click the link near this video to register! 🎧 Listen on the go? → Coworking Community Builder Daily on Soundwise - https://mysoundwise.com/soundcasts/1739560903385s 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/] #coworking #communityisthekey #coworkinglondon

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Why Members Pay for Coworking (It’s Not About the Desk)

Bernie J Mitchell — Mon, 24 Feb 2025 15:25:50 GMT

Too often, coworking spaces compare desk pricing to working from home. But here’s the truth: people aren’t buying a desk—they’re buying something much bigger. 💡 What are they actually paying for? ✅ Getting out of the house & into a professional environment ✅ Access to a community, structure, and daily motivation ✅ Opportunities to network, collaborate, and grow When I first paid for a desk 15 years ago, I wasn’t buying the desk—I was buying the freedom to work outside my house. 🚀 If you’re struggling to articulate your pricing, shift the conversation. It’s not about selling desks—it’s about selling a better way to work. 💬 How do you explain your coworking space’s value? Drop a comment below! 🎧 Listen on the go? → Coworking Community Builder Daily on Soundwise - https://mysoundwise.com/soundcasts/1739560903385s 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/] #coworking #pricingstrategy #businessgrowth

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The REAL Reason People Aren't Joining Your Coworking Space!

Bernie J Mitchell — Tue, 11 Mar 2025 19:58:24 GMT

📢 🚀 Struggling to Attract New Members to Your Coworking Space? Try This. If people aren’t joining your coworking space, the problem might not be price—it’s perceived value. 💡 Here’s how to make your space stand out: ✅ Highlight the Value – Your website header should clearly communicate what problem your space solves. ✅ Boost Visibility – Optimize your Google Maps & Business Listing with strong social proof. ✅ Enhance the Experience – If staying home is easier, they’ll choose that. Make your space the better option. ✅ Leverage Social Media – Show potential members your thriving community & events. 🚀 It’s not just about being seen—it’s about being perceived as indispensable. 💬 What’s the biggest challenge you face in attracting new members? Drop a comment below! 🎧 Listen on the go? → Coworking Community Builder Daily https://bit.ly/Soundwise 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/]

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🚀 Why Are People Quietly Quitting Your Coworking Space? Here’s the Real Reason.

Bernie J Mitchell — Wed, 12 Mar 2025 20:16:13 GMT

🚀 Why Are People Quietly Quitting Your Coworking Space? Here’s the Real Reason. If members are quietly fading away, it’s not about price—it’s about connection. 💡 People don’t just buy a desk. They buy a community. But if they don’t feel seen or engaged, they’ll stop showing up and eventually leave. ✅ Here’s how to stop quiet quitting in your coworking space: Make introductions when someone joins—don’t leave them to figure it out. Keep connections alive beyond onboarding—introductions aren’t a one-time thing. Host regular member lunches—people stay when they build genuine relationships. If members don’t feel like they belong, they won’t stay. Your job? Make them feel like they do. 💬 What’s your best strategy for keeping members engaged? Drop a comment! 🎧 Listen on the go? → Coworking Community Builder Daily https://bit.ly/Soundwise 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/]

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How to Create a Welcoming Workspace Environment?

Bernie J Mitchell — Mon, 24 Mar 2025 00:25:37 GMT

"Good work is social. Good life is social." Stephen Carrick-Davies from Facework shares what happens when coworking becomes more than desks and deadlines—it starts being about people, possibility, and purpose. From running spaces in South London that welcome sanctuary seekers to redefining hospitality as radical inclusion, this kind of community work makes a real dent. We talk: Why traditional coworking misses the mark How to build spaces that people actually want to show up to What happens when you let go of control and let the community lead Whether you're running a space, dreaming up your next event, or just looking to bring more humanity into your work—this one's for you. Filmed @urbanmba London https://www.linkedin.com/in/stephen-carrick-davies/ https://www.face.work/ 👇 Want more like this? 📩 Grab our free email course: The 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) https://londoncoworkingassembly.com/ 🎟️ Join our free online event series: Running Events in Coworking Spaces Real talk. Real tactics. No jargon. https://lu.ma/LondonCoworkingAssembly

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Why ‘Community’ Won’t Pay Your Rent

Bernie J Mitchell — Sat, 12 Apr 2025 20:37:45 GMT

Community is not a business model. It doesn’t matter how friendly your space feels. If people wouldn’t fight to keep it open, you’ve got a structure problem. Not a marketing problem. Not a mood problem. A foundation problem. If your space disappears when the coffee runs out or the manager takes a break— That wasn’t a community. That was an atmosphere. And the atmosphere doesn’t keep the lights on. So what does? → Real relationships → A shared purpose → Clear agreements → Recurring revenue As Joana at DINAMO10 says: Coworking is an action, not a place. It’s not a mood. It's not a Pinterest board. It’s a place people need—and would fight to keep. Would your members notice if you weren’t there next week? Would they care? That’s the level we need to be operating at. 🔗 Read the full article: What Is a Third Place (And Why Community Alone Won’t Save Us) https://www.linkedin.com/pulse/what-third-place-why-community-alone-wont-save-us-bernie-j-mitchell-tuagf 🎧 Listen on the go? → Coworking Community Builder Daily https://bit.ly/Soundwise 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/]

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Not Sure How to Use AI in Your Coworking Space? This 2-Min Quiz Will Show You.

Bernie J Mitchell — Sat, 14 Jun 2025 20:00:33 GMT

AI for Coworking Quiz - https://ai-coworking.scoreapp.com/ 🚨 Only 6% of people use AI at work. That’s what Deloitte found when they surveyed 4,150 people. Six %! AI is everywhere—yet most people haven’t even scratched the surface. That’s why we built the AI for Coworking Quiz. In less than five minutes, it shows you: - Where are you in your AI journey? - What tools are you missing? - And how to start saving serious time in your space. At the time of posting, eight people had already emailed back, saying how this had helped them save time and money, mainly because they had no idea that this was possible with readily available AI platforms. After the quiz, you can grab the free 5-day AI Crash Course for Coworking Spaces — packed with real prompts, examples, and workflows you can use right away. 👇 Take the quiz and see where you stand: https://ai-coworking.scoreapp.com/

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Tired of Small Talk? Try This New Way to Connect! - Unreasonable Connection

Bernie J Mitchell — Wed, 16 Jul 2025 09:00:15 GMT

If that sounds like your room, we'll meet today RSVP here - https://lu.ma/lj7k6baw Today's Unreasonable Connection is not a networking event. It’s a space for people who are tired of small talk. And surface-level hype. There’s a lot of joy, pain, and social and emotional labour that goes into being a coworking community builder. Whether you own a coworking space or you run a community inside one, you’re often doing a very human job in a system that doesn't always value that. So we host an hour-long, small-group space. No hype. No sponsors. No panels. No ads. Just real conversation. Facilitated, intentional, and useful. We talk about: – What’s going well – What isn’t – What software to use – Which email tools work – Whether to put cupcakes or organic croissants on the breakfast table It’s unpolished, unscripted, and full of the real stuff. If that sounds like your room, we meet today - link in the comments! #coworking #communityisthekey #coworkinglondon

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Why Email Newsletters Are More Valuable Than You Think

Bernie J Mitchell — Fri, 18 Jul 2025 18:15:01 GMT

Why Email Newsletters Are More Valuable Than You Think Everyone chases the algorithm here on LinkedIn. But email compounds in real life. Think: Dunbar’s Number + 1000 True Fans. Got 50 seats in your coworking space? You don’t need everyone. You need a core 1000. 25% open rate = 250 people reading you every single week. Imagine giving a talk to 250 people every week. Or even half of that - if you had 75 people listening to you intently every week, you'd do the work! You’d show up, prep, and take it seriously. 📬 Writing a newsletter sharpens your thinking. Not fluff. Not filler. Real clarity. The best Coworking Community Builders I know? They write. They reflect. They ship. Email builds trust. Clarity. Community. hashtag#coworking hashtag#communityisthekey hashtag#coworkinglondon

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Why You Should Start an Email Newsletter Before Anything Else!

Bernie J Mitchell — Tue, 22 Jul 2025 21:15:00 GMT

Before you launch anything — start an email newsletter. Before you open a coworking space. Before you build your dry-cleaning app. Before you spend months perfecting the brand. Start a simple, human newsletter. Why? Because it tells you who actually cares. I’ve met so many people who built something great… …and then nobody came. No feedback. No early interest. No energy in the room. One space we work with in Wigan built a simple list: “Would you like to hear when we open?” They now have 300 people ready to go. Which means they’re not writing into the void — They’re writing to Jack, Caroline, and Sangeeta. Real people. Real replies. Early emails = early feedback = early confidence. It’s not hype. It’s trust-building. 📩 Start the newsletter before you build the thing. It changes everything. #coworking #communityisthekey #coworkinglondon

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5 Simple Steps to LAUNCH Your Email Newsletter TODAY

Bernie J Mitchell — Wed, 23 Jul 2025 21:30:02 GMT

1. Ask 3 people what email tool they use — then pick one. 2. Stop worrying about the perfect platform — just get started. 3. Keep your first email super simple — share something happening. 4. Learn to write by writing — you'll get better every time. 5. Expect to improve — you'll be lost in January and thriving by December. Something I get a lot when I’m ranting about email is: “I don’t know where to start.” “I don’t know what app to use.” Somewhere near you, there’s some email newsletter machine. We won't delve into which app to use; that’s an endless conversation. Just ask three people near you, “What email app do you use?” Pick one. Start. The other thing people say is, “I don’t know how to write.” And the truth is, you will learn how to write as you go. If you sit down and have to organise something — a few events, some people, some links — you’ll figure it out. And in that process, you’ll teach yourself how to write. To begin with, you only need to write: “We’re having this thing. Click here to join.” Right now — as you read this — we’re doing exactly that. Simple. Clear. Useful. And as you get more confident — and I promise, you will — you’ll start adding more. More voice. More story. More you. In January, you’ll be fumbling through. By December, you’ll be killing it.

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The Real Reason People Ignore Your Emails!

Bernie J Mitchell — Thu, 24 Jul 2025 04:01:08 GMT

So, with this email thing… You need to keep emailing people. People will only make a purchase after 15 or 20 emails. So, you have to send a lot more emails than you think you do. And it’s not like you can send 20 emails and people will magically buy. They actually have to open and read those emails. And for them to open and read your emails, they have to know your email isn’t shit. If you send the same thing every time, and it’s pretending to be nice to them but really wants them to click the buy button, they’ll catch on. People email me things, and I keep their emails in my inbox, never opening them as a reminder to read their book, because I don’t want to buy their product. I know I’m in their sales funnel. So if people feel like they’re in your sales funnel, they won’t open your email. It always has to be personal, and it always has to be worth the reader’s time to open it.

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The REAL Reason Coworking Spaces FAIL at EMAIL MARKETING

Bernie J Mitchell — Fri, 25 Jul 2025 10:55:01 GMT

I've had some version of this conversation about 300,000 times in my life, so I thought I'd share it with you. "Hello, coworking space owner." "Hello." "Do you send an email newsletter?" "We do it every quarter." "Why do you do it every quarter?" "Well, because we don't have time. We don't know what to put in it." "Okay. And so what do you need help with at the moment?" "Oh, we need to sell more desks. We need to sell more offices. We're really low on revenue." "So how many people are on your email list?" "Oh, we've only got about a thousand people." "So do you think if you emailed those thousand people every week, and say 250 of them actually opened it, you might sell more desks?" "Well, I don't know. I haven't got time to write an email newsletter." "What is going on in your coworking space this week?" "Well, we just had this... The Foo Fighters came in and played a gig in the basement, and then we had a member hosting a bring-and-share. Kofi's running an AI workshop. Sangeeta is running a photography class. Yeah, that's it. Then I found this new app I really like." "Put that in a newsletter and send it to those thousand people and see what happens." The content is right there. You're already living it.

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Stop Sounding Like a Robot in Your Emails!

Bernie J Mitchell — Tue, 29 Jul 2025 20:50:01 GMT

Making Your Emails Feel Personal (Even When Sending to Thousands) One of the biggest challenges with email marketing is making it feel personal when you know you're sending to hundreds of thousands, or even millions, of people at once. Big companies like Vodafone, 3Mobile, and Apple do this really well - but the secret isn't to copy them. It's to do the opposite. The key: Sound like YOU, not like a corporate giant. If you're a maker space in Lewisham, embrace that! Don't try to sound like the Hilton Hotel or 3Mobile. Make specific references to things happening in YOUR space. Talk about that project someone's working on, the community events you're hosting, the local challenges you're solving. Write for an informed audience. There's an education process happening with every email you send, but don't dumb things down. If you write as if you're speaking to people who already get it, they'll meet you where you are. Here's the reality: If someone sends me surface-level, generic community-building content, I'll scroll past it immediately. But if it's meaty, specific, and catches my attention? I'm all in. Your audience is smarter than you think. Respect their intelligence and speak their language. What's your biggest email personalisation challenge? Let me know in the comments! 👇

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4,500 LinkedIn Followers But Only 104 Views? Here's Why Email Wins

Bernie J Mitchell — Wed, 30 Jul 2025 16:30:19 GMT

The Social Media Follower Illusion: Why Email Is Still King I saw something that perfectly illustrates why I bang on about email lists so much. A friend posted on social media today. They've got 4,500 LinkedIn followers—impressive, right? But here's the kicker: only 104 people actually saw their post. Now, if they'd emailed those same 4,500 people instead, with a typical 25% business open rate, roughly 1,000 people would have seen their message. That's nearly 10 times more reach. Think about it this way: if someone told you that you had to stand in front of 1,000 people and give a talk, you'd spend ages preparing. You'd know exactly what to say, you'd value every second of that opportunity. But when it comes to email? Too many people think, "Oh, I'll just chuck something together and hope it works." Here's the reality: you own your email list. Social media platforms own your audience there. Your carefully cultivated following can disappear overnight if the algorithm changes or the platform decides you're not worth showing. Social media is still important—it's brilliant for discovery and building relationships. But when it comes to actually reaching people and building a business? Your email list is where the gold is. Stop chasing vanity metrics. Start building something you actually control.

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How Trust Builds Real Business Success!

Bernie J Mitchell — Fri, 01 Aug 2025 13:40:00 GMT

The uncomfortable truth about business trust that nobody talks about: We all think people buy from brands. But here's what actually happens—especially in consulting, coaching, and community-based businesses. People don't connect with your logo or your company name. They connect with you. When someone joins your coworking space or hires your services, they're not thinking about your brand values or mission statement. They're thinking: "Do I trust this person? Do they get me? Are we on the same wavelength?" Here's where most business owners typically go wrong: They attempt to deploy trust as a marketing technique. They craft the perfect messaging, optimise their about page, and strategically share personal stories. But people can smell that manipulation from miles away. What actually works? Just being genuinely helpful. Getting on the same frequency as the people you want to serve. Connecting because you actually care, not because you're trying to convert. The manipulation might yield a quick win, but an authentic connection fosters the kind of community that endures. Bottom line: Stop trying to build trust with your brand. Start building relationships with your people.

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The Real Reason Breaker Collective's Emails Hit Different

Bernie J Mitchell — Mon, 04 Aug 2025 20:25:01 GMT

The moment you hit "compose" on your newsletter, something weird happens. You suddenly transform into Corporate Robot 3000 – all buttoned-up, businessy, and completely unrelatable. But here's what actually works: Write like you're texting your business bestie. Take Gemma and Caroline from the Breaker Collective. Their newsletters read like you're sitting across from them at a coffee shop, mascara slightly smudged, spilling all the messy, brilliant details of running a business. No corporate speak. No fake polish. Just real, human connection. The result? People don't just read their emails – they show up to their events and join their coworking space (which isn't even open yet). They're building a community that's smaller than WeWork but infinitely more connected. The secret sauce? They write like actual humans to actual humans. Your newsletter isn't a press release. It's a conversation. So drop the corporate mask and let your personality shine through – messy bits and all.

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50 Free Memberships? Why This Coworking Space Just Made a Tragic Mistake

Bernie J Mitchell — Tue, 05 Aug 2025 18:00:11 GMT

The "Free Membership" Trap That's Harming Coworking Spaces I just witnessed something that gave me a headache: a brand-new coworking space offering 50 free six-month memberships to anyone who signs up quickly enough. Here's the brutal truth about why this strategy backfires: Free devalues everything you've built. When you give away half your capacity for free, you're essentially telling the market that your service isn't worth paying for. You've just trained potential customers to wait for the next discount instead of seeing real value. Free attracts the wrong crowd. People who chase free offers aren't community builders—they're deal hunters. Without financial investment, they have no skin in the game and won't contribute to the collaborative culture that makes coworking spaces thrive. I've seen this play out in London, where a shiny, investor-backed space rolled into town, undercut everyone, disrupted the entire local coworking ecosystem, then raised their prices with just one week's notice. The damage to community relationships? Irreversible. The lesson: Your pricing strategy isn't just about revenue—it's about attracting people who value what you're building. When you give it away, you attract people who don't. Your community deserves members who choose to invest, not just show up for free.

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The Death of Performative Coworking (Are You Building Real Community?)

Bernie J Mitchell — Wed, 06 Aug 2025 18:00:10 GMT

The performative era of coworking is over. No more bullsh*t. The cat's out of the bag. People are too close to real struggles—such as wealth inequality, global conflicts, and economic uncertainty—to fall for gimmicks anymore. Those free trials that hook nobody. The meditation rooms that are actually broom cupboards with rugs. The rainbow stickers in windows exclude actual marginalised voices. The superficial "community" events feel hollow. None of it sticks. Here's the brutal question every coworking operator needs to ask: If all your gimmicks disappeared tomorrow, would you still have a community? Or just a shallow shell with good wifi? Because people can smell authenticity from a mile away now. They're tired of being sold to. They want to belong somewhere that actually stands for something. Your members don't need another ping pong table. They need a space that sees their humanity. That creates a genuine connection. That acknowledges the world is messy and says: "Let's figure this out together." The coworking spaces surviving this moment? They're the ones who never relied on gimmicks in the first place. They built on values. On real relationships. On showing up consistently for their people. The rest are about to find out what happens when the performance comes to a stop.

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You're NOT Spamming If You Do THIS One Thing (Email Marketing Truth)

Bernie J Mitchell — Thu, 07 Aug 2025 18:16:38 GMT

The "I Don't Want to Spam People" Lie Let's end this excuse right now. You're only spamming if you: Buy an email list Add people without permission Send garbage to strangers That's it. That's spam. Here's what's NOT spam: When someone types their email into your website and hits "subscribe", — that's permission. Not spam. When you send them valuable content from your real business, that's relationship building. Not spam. Stop using "I don't want to spam people" as an excuse to avoid email marketing. It's intellectually lazy. You know the difference between permission-based email and actual spam. The fix is super simple: Put a signup form on your website Use double opt-in (they confirm they want your emails) Tell them it's okay to unsubscribe anytime Send them stuff worth reading That's not spam. That's respect. The word "spam" has become this throwaway excuse for people scared to show up in someone's inbox. Meanwhile, your competitors are building relationships, sharing value, and making sales. You want to avoid spam? Don't buy lists. Don't add people without asking. Everything else is just fear dressed up as ethics. Tomorrow: I'll show you exactly what to put on your website's front page to get permission the right way. This connects directly to why independent coworking spaces need Educational Email Courses. When you have permission and send value, you build the trust that turns subscribers into members. That's exactly what we master in the Community Builder's Email Engine.

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Why no one wants to sign up for your newsletter!

Bernie J Mitchell — Thu, 07 Aug 2025 19:15:03 GMT

Nobody wants your lame updates. Think about it. When was the last time you woke up thinking, "God, I hope someone sends me some updates today"? Never. That's when. Yet here we are, slapping "Sign up for updates" on our websites like it's 2003 and people still get excited about email. Your opt-in page needs to promise something specific. Something valuable. Something that makes someone think, "Yeah, I need that." For the London Coworking Assembly, we stopped the vague "updates" nonsense and replaced it with this: "The 5 Biggest Mistakes Coworking Community Builders Make When Starting a Space" Specific. Useful. Solves a real problem. Result? More signups in the first month of 2025 than the entire previous year. Fifty people in two months might not sound massive, but for a small organisation, it's a significant achievement. That's transformation. Stop asking people to sign up for updates. Start offering them something they actually want. Your move: Look at your opt-in right now. If it says "updates" or "newsletter," you're bleeding subscribers. Fix it today. This is precisely the sort of strategic email positioning we thoroughly explore in the Community Builder's Email Engine.

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Email vs Discord vs Slack: The Uncomfortable Truth About Community Platforms

Bernie J Mitchell — Mon, 11 Aug 2025 21:00:58 GMT

The Platform Wars Are Missing the Point Everyone's chasing the shiniest community platform — Discord, Slack, WhatsApp, LinkedIn groups. Here's what actually happened with the London Coworking Assembly: We spent months bouncing between platforms. Members are split across Slack channels; nobody checked. Discord servers that felt like ghost towns. WhatsApp groups that buried important updates under 200 unread messages. The uncomfortable truth? Email won. Every time. Not because it's hip and cool.. Not because it has emojis, threads, and reactions. But because everyone has it. Everyone checks it. Everyone knows how to use it. Your Discord-native members might love their server. Your WhatsApp crew might be chatty as anything. But when you need to reach everyone — from the 22-year-old developer to the 55-year-old consultant — email is the only common ground. Start there. Build trust there. Then ask where they want to hang out. The best community platform isn't the one with the most features. It's the one people actually show up to. So what? Stop chasing platform perfection. Start with what works — email — then let your community tell you where they want to go next.

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Your Newsletter Is An Advert (Here's How to Fix It)

Bernie J Mitchell — Wed, 13 Aug 2025 21:55:00 GMT

There's a brutal difference between writing TO your community and writing FOR them. Most coworking newsletters are announcement graveyards. "Yoga at 6pm! New coffee machine! Member spotlight!" It's an advert dressed up as a connection. I've written hundreds of these. They die in the inbox. Here's what actually works: Walk your space with a capture system — notebook, phone, whatever. But don't listen for what you want to say. Listen for what THEY'RE already talking about. The conversation happening by the coffee machine. The problem was mentioned three times this week. The small victory that made someone's day. That's your newsletter content. When you write FOR your community, you're tuning into their frequency, not broadcasting on yours. You become the person who gets it. Who sees them. Who writes the thing they forward to their partner, saying, "This is exactly what I was thinking." The Shift: Stop Being a Bulletin Board. Start being a mirror that reflects back what matters to them. And here's the kicker — the more consistently you do this, the sharper your radar gets. Weekly publishing isn't about discipline. It's about staying in sync with your community's rhythm. This is precisely the kind of community-first approach we dig into in The Community Builder's Email Engine. Because announcements don't build community. Resonance does.

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Are You Making This Costly Newsletter Mistake Every Month?

Bernie J Mitchell — Thu, 14 Aug 2025 21:15:00 GMT

The Newsletter Frequency That Makes People Forget You Exist I have this argument every week with coworking operators about the frequency of newsletters. Here's the brutal truth: When you send monthly, people forget who you are. When you send weekly — even if they don't open every email — you stay top of mind. You're always in their inbox. Always part of their rhythm. Think about it like holidays vs weekends. Planning a big annual holiday? Massive upheaval. But weekend trips? Easy. Natural. Part of life. Here's the kicker: I genuinely care about a newsletter creator. Smart person. Great content. But I literally forgot to include them in a project listing all my favourite newsletter writers. Why? They publish monthly. I give a sh@t about this person's work, but because it shows up once a month instead of weekly, they've disappeared from my mental landscape. The catch? If you go weekly, you can't phone it in. Every issue needs to deliver. However, that pressure makes you better — with more ideas, tighter lists, and consistent value. Monthly newsletters are comfortable for you, forgettable for them. Weekly newsletters are work for you, memorable for them. Choose accordingly.

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Why Email Might Be the Best Community App Ever!

Bernie J Mitchell — Tue, 19 Aug 2025 18:40:58 GMT

The Most Controversial Thing I Said This Week I told a room full of community builders that email is the best community platform. Not Slack. Not Discord. Not Mighty Networks. Not whatever shiny app launched last Tuesday. Email. Here's why everyone got upset — and why I'm right: Every time you add another platform to your community stack, you're creating a crack. WhatsApp for quick chats. Slack for work stuff. Facebook for events. Your coworking software for bookings. Before you know it, your community is scattered across seven different apps, and nobody knows where anything is happening. The brutal truth: You're not building community. You're building confusion. Start with email. Just email. Get a consistent rhythm going. Help members actually meet each other. Tell your community's story in one clear channel that everyone already checks. Once you know what your people actually use (not what you hope they'll use), THEN introduce other tools. But make email your spine — everything else branches from there. Because here's what nobody tells you: It's easier to put other channels IN your emails than to get email into those other channels. Your members don't need another app. They need one place where they know everything important will show up. So what? Stop fragmenting your community across platforms that make YOU feel productive but leave your members lost. Build the habit first. Add the tools later. This is exactly the kind of strategic simplicity we dive into in The Community Builder's Email Engine — where email becomes your most powerful community tool, not just another newsletter.

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The Secret to a Cool Coworking Space!

Bernie J Mitchell — Tue, 19 Aug 2025 18:54:33 GMT

The WeWork Trap Nobody Talks About Every week, another coworking operator tells me the same thing: "I want to scale like WeWork." Here's what they're missing: Your members didn't join for the kombucha on tap or the neon signs. They joined for you. I've watched brilliant, quirky, deeply local coworking spaces try to strip away everything that makes them human. They replace their hand-drawn welcome boards with corporate signage. They swap their owner's morning coffee rounds for an app. They trade their messy, beautiful community for a "scalable experience." And their members leave. Because here's the thing about authenticity that nobody teaches in business school: People don't buy homogenised spaces. They buy into the person who shows up every day, who remembers their dog's name, who built something that feels like somewhere. So how do you figure out who you actually are? Not with ayahuasca retreats or expensive consultants. You sit down—with yourself, with your team—and answer one question: "When the shit hits the fan, who are we?" That's it. That's your values. That's your differentiator. That's what people are actually buying. Your values will evolve. Your community will shape them. But they start with you being brave enough to admit what you stand for when everything's on the line. The bottom line: Your members chose your space because you're NOT WeWork. Stop trying to become what they're running from. This is exactly the kind of positioning work I help coworking operators nail in The Community Builder's Email Engine—where we turn your unique story into members who stay.

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The Secret Reason Coworking Spaces Help You Make Friends!

Bernie J Mitchell — Thu, 21 Aug 2025 04:01:15 GMT

The Business Ecosystem Nobody Talks About Every business person in your coworking space wants three things: a cure for loneliness, great espresso, and more business. Here's what most operators miss. Studies prove people hire based on proximity over internet searches. Think about it — we Google things because finding someone nearby feels like work. But when you're grabbing coffee next to a graphic designer every morning, that changes. When coworking members start doing business with each other, something shifts. It's not just "buying off each other" (though money does change hands). It's a business ecosystem that saves everyone time, money, and the exhaustion of endless pitches to strangers. Your job? Make the connections happen. Could be Tuesday breakfasts. Could be a Slack channel. Could be literal sticky notes on a community board. The method doesn't matter — the proximity does. The real magic: When your members stop Googling for services and start walking ten feet to find them. This is exactly the kind of community-building strategy we dive into in the Community Builder's Email Engine — where connection drives revenue, not just vibes.

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This Newsletter Mistake Took Me 3 Weeks to Spot (Most People Miss It)

Bernie J Mitchell — Fri, 22 Aug 2025 19:28:01 GMT

The Representation Problem Most People Keep Missing I'm part of a coworking project that sends out a weekly newsletter and the surface, they're doing everything right – highlighting events, featuring community members, sharing success stories. It's solid content marketing. But here's what took me three embarrassing weeks to notice: Every. Single. Newsletter. Features. Only. White. Men. Week after week, 3-4 white males are acciedently showcased as the face of "community success." And I say this as someone who fits that exact demographic – a middle-aged white guy who sees himself reflected in every story they share. Here's the issue: London's coworking scene is genuinely diverse. It's full of entrepreneurs from every background, gender, and walk of life. Yet this newsletter inadvertently sends a message: "This space is for people who look like this." The takeaway? Even well-intentioned content can create invisible barriers. If your marketing only shows one type of person succeeding, you're quietly suggesting everyone else might not belong. Want to build an inclusive community? Start by making sure your stories reflect the actual diversity of your space. Because representation isn't just nice to have – it shapes who feels welcome to join. What stories is your content telling about who belongs? #coworking #communityisthekey #coworkinglondon

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3 Surprising Benefits of Hosting Regular Events in Your Coworking Space

Bernie J Mitchell — Mon, 25 Aug 2025 19:24:01 GMT

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Why I Ditched Social Media Stress for a Weekly Newsletter

Bernie J Mitchell — Thu, 28 Aug 2025 22:12:20 GMT

"But Bernie, I don't have time to write a newsletter." I hear this constantly. And here's the thing - you're thinking about it backwards. Most people skip newsletters because they think it's extra work. But they'll spend hours crafting individual social media posts, Instagram captions, and LinkedIn updates. Here's what I've learned from direct experience: The hard graft of writing one newsletter pays off tenfold. When you write that weekly newsletter, you're not just creating one piece of content. You're building a content goldmine. Take that newsletter and break it down: Pull quotes for Instagram posts Extract key points for LinkedIn Turn insights into Twitter threads Use sections as standalone social updates Text-based platforms, especially those that love repurposed newsletter content. Add some images to your original newsletter, prep everything ahead of time, then schedule it all through @Bufferapp or CoSchedule. The So What? You're already doing the creative work for social media. A newsletter makes that work stretch further - much further. One focused writing session becomes 10-15 pieces of social content. That's not more work; that's working smarter.

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Is Your Newsletter Sign Up Too Boring?

Bernie J Mitchell — Fri, 29 Aug 2025 18:00:09 GMT

Stop saying "Sign up for updates" on your website. We all have some version of it – "Subscribe for updates," "Stay in the loop," "Get our newsletter." It sounds like the obvious thing to put on your coworking website when you want email subscribers. But it's incredibly vague. When I see that on a website now, I'm thinking: How am I going to fit that into my life? What do I actually get? Will this help me thrive or just survive another inbox flood? In a coworking context, coworking is already mysterious enough. So if you're going to ask for someone's email, be specific about the value. Instead of "Sign up for our newsletter," try something like: "Sign up for our newsletter and discover how our coworking space will help you be productive." Even better? Offer something concrete. On the front of London Coworking Assembly's website, we have a five-day email course called "The Biggest Mistakes Community Builders Make." Get it here - https://londoncoworkingassembly.com/ That's got us more subscriptions than ever because people know exactly what they're getting. The lesson? Be specific about the value you're offering. Your potential members' inboxes are already full – give them a compelling reason to make room for you. #coworking #communityisthekey #coworkinglondon

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Make Your Coworking Space Website Stand Out!

Bernie J Mitchell — Mon, 01 Sep 2025 17:50:00 GMT

The Name Swap Test That Exposes Generic Coworking Websites Listen, we need to talk about your website copy. Words like "vibrant," "flexible," "leading," "seamless," and "built for productivity" don't actually say anything. They're the same language plastered across every coworking space website. Here's my simple test: Delete your space name and replace it with the name of a competitor. Would anyone notice the difference? That's the problem right there. If "Megahub Coworking" could instantly become "Superhub Coworking" with zero changes to your messaging, you're not standing out – you're blending in. Coworking is becoming intensely personal. Your potential members are comparing multiple spaces in minutes, scrolling through near-identical websites. The more specific you can be about who you serve and how you serve them, the better you'll perform. Generic language = invisible business. Specific language = memorable choice. Your move: Go run the name swap test on your homepage right now. #coworking #communityisthekey #coworkinglondon

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The Real Reason People Love Coworking!

Bernie J Mitchell — Tue, 02 Sep 2025 04:00:29 GMT

The Uncomfortable Truth About Coworking Spaces No one actually cares about your coworking space. Harsh? Maybe. True? Absolutely. Most operators obsess over the furniture, the amenities, that "perfect" coffee setup (which, let's be honest, is usually mediocre at best). However, what actually draws people in is connection, meaning, and the opportunity to find their tribe. People don't join coworking spaces for your Herman Miller chairs. They join because they're tired of working alone, crave creative collisions, and are desperate to escape the isolation of home offices. The magic isn't in your space — it's in the people in your space. So What? Stop marketing your amenities and start showcasing your community. Talk about your members to your members. Help them connect with each other, not just you. Your job isn't to attract everyone from the entire universe. It's to help the people already in your space discover why they belong there. That's where real retention happens. That's where word-of-mouth begins. That's where community transforms from a buzzword into your business model. #coworking #communityisthekey #coworkinglondon

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Why Most Coworking Spaces Fail Fast

Bernie J Mitchell — Wed, 03 Sep 2025 15:00:20 GMT

The harsh reality: 20% of UK businesses fail within two years. 60% don't make it past five. When you're opening your coworking space, you get caught up in the excitement — finding the perfect spot, kitting it out, getting all the kit in. It's knackering work. But here's what nobody tells you: opening is like launching a book. Writing it feels like the hard bit, but all the real graft comes in promoting it. And you've got to keep promoting, constantly. In a way, you're always launching. So how do you avoid becoming another statistic? Three things I've seen help (no guarantees, but they're worth trying): Get together with other operators. Share war stories about what's working and what's bollox. You're not competing — you're all just trying not to go under. Watch your cash flow like a hawk. Boring as paint drying, but it's what keeps the doors open. Keep learning, but stay relevant. Not about AI on Mars or whatever magic's trending. What matters to you in the next 12 weeks? Stick to that. #coworking #communityisthekey #coworkinglondon

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5 Big Mistakes Killing Your Coworking Space

Bernie J Mitchell — Mon, 08 Sep 2025 04:00:25 GMT

The five biggest mistakes that coworking community builders make. Building a thriving coworking community is an art. But even the best intentions can be derailed by a few common, yet critical, mistakes. Are you falling into any of these traps? Selling an Empty Promise: Don't sell the idea of a community before it exists. First, build your core group of members. Their energy, connections, and stories are the real, authentic vibe you can then share with the world. Forgetting True Hospitality: Hospitality isn't a £20,000 coffee machine. It's the simple, human art of making every single member feel seen, heard, and genuinely welcome. It’s the small things that make the biggest difference. Ignoring Inclusion: Be intentional about building a true community, not an exclusive clique. A space that actively welcomes people from all backgrounds is a space that will thrive. Having Messy Communication: Your communication must be crystal clear. Members should never have to guess what's happening, when to show up, or how to get involved. A simple, reliable process builds trust and engagement. Chasing Growth Over Quality: A room of 100 disconnected individuals is a failure. A group of 20 deeply connected members is a success. Always, always prioritise the quality of your connections over the quantity of your members. Ready to dive deeper and build a lasting community? We've created a free 5-day email course to help you avoid these pitfalls and build a community with confidence. 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) Sign up for free here: londoncoworkingassembly.com #coworking #communityisthekey #coworkinglondon

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Is Opening A Coworking Space Without A Community A Huge Mistake?

Bernie J Mitchell — Tue, 09 Sep 2025 19:31:54 GMT

I've watched this mistake countless times: someone opens a coworking space, then scrambles to find members. The smart operators flip this completely. They gather their community before they need desks to fill. Here's why this works: When you bring people together first, they bond. They get to know each other. They start solving problems together. Then you build your space around what they actually need. Your offer becomes crystal clear because it's shaped by real people with real problems. The folks who need what you're building will join. The ones who don't will stick around anyway—they're part of the community now. You end up with a space built for people who need it, not a space built hoping someone will want it. #coworking #communityisthekey #coworkinglondon

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Stop Booking Celebrity Speakers for Your Events (Do This Instead)

Bernie J Mitchell — Wed, 10 Sep 2025 18:00:58 GMT

The Celebrity Speaker Trap That's Hurting Your Events You're spending too much time, money, and energy chasing rock star speakers to wow your crowd. Yes, celebrity speakers draw crowds—I've worked at plenty of events where people queue to touch the clothes of famous authors and industry darlings. But here's what that doesn't do: build community. Post-COVID, when people show up to events, they're not hunting for another talking head they can already watch on YouTube, read in books, or hear on seventeen different podcasts. They're seeking something you can't get from content: genuine connection, meaning, and change through real human interaction. The real value isn't in who's on your stage—it's in who's sitting next to each other in your audience and whether they leave having built something together. The So What? Your event's success isn't measured by how famous your speakers are, but by how many meaningful connections happen between the people who show up. #coworking #communityisthekey #coworkinglondon

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Why 90% of Coworking Founders Burn Out (Don't Go It Alone)

Bernie J Mitchell — Thu, 11 Sep 2025 04:01:10 GMT

Don't go it alone when building your coworking space. Actually, don't go it alone when creating anything. I don't mean people need to work directly on your project—they just need to be around. Take the London Coworking Assembly. Members chat about everything from rooftop installations to coffee machines to member management. These aren't things you'd Google or find on Wikipedia. You need real conversations with real people who've been there. Same with the London Writers Club. People consistently say they achieve more sitting around that table than they ever would working from home alone. Here's the thing: taking care of ourselves—mentally, physically, creatively—whilst standing up to all the chaos happening right now is so much easier when you've got people around you. The isolation will break you before the business challenges do. So what? Community isn't a nice-to-have for coworking founders. It's survival equipment. If you're building an independent coworking space and feeling the weight of going solo, my Community Builder's Email Engine shows you exactly how to build the relationships that sustain both you and your space. #coworking #communityisthekey #coworkinglondon

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