This is Episode One of a new podcast where we focus on how to build better business through optimisation. 

Home for this podcast is http://www.paullange.com.au/the-optimisation-zone/

My name is Paul Lange, and I am your host on this journey. You can find out more about me via these links:

http://www.paullange.com.au 

https://www.theoptimisationcoach.com 

https://www.linkedin.com/in/iampaullange 

So, in Episode One, what I want to cover is ... What is optimisation? 

It's a question that I get asked a lot. It's also a question I’ve asked clients over the last few decades, what they think optimisation is.

Invariably, the response I get is … 

“... it’s about, you know, oh, it's about going full throttle, you know, going full, pelt, 100% …”

… and, you know, it actually isn't that! 

What optimisation is, is in part the ability to go that way. It's the ability to go full throttle if you need to, but it can be a whole lot more. 

So let's break down what optimisation really is and in this episode I'll tell you a little bit about how one of my past clients ran into problems, because he had this attitude of going full tilt, or going full throttle was optimisation.

As I’ve indicated, optimisation is about being able to go full throttle … if you need to. Really though it’s about being able to respond to opportunities when they arise either because they simply come across your path or because you create them

It's also about being able to respond when something happens that you don't expect, and you're actually vulnerable to. Especially the ones you're most vulnerable to because they are a blind spot for you. 

Depending on your level of optimisation in your business or in your life (because you can be optimised in life and optimised in business and across many different areas) you will either respond to those situations really well or you will flutter around. In the cases of the ones which could have a negative impact you may not ever recover. 

Listen to or watch the episode for an example of a past client who didn’t have the best outcome because he would acknowledge that he needed to optimise and so he didn’t optimise.

Subscribe to The Optimisation Zone on Soundwise

Home for this podcast is http://www.paullange.com.au/the-optimisation-zone/

My name is Paul Lange, and I am your host on this journey. You can find out more about me via these links:

http://www.paullange.com.au
https://www.theoptimisationcoach.com
https://www.linkedin.com/in/iampaullange 

In this episode we take a look at the idea that optimization sits on the edge between readiness and execution. 

Although this is a concept that I’ve taught my premium clients for decades, I was reading one of Seth Godin blogs the other day, and came across an interesting quote that maps directly to this.

Seth said...

Don't think outside the box, because outside the box, there's a vacuum. Outside the box there are no rules. There is no reality. You have nothing to interact with, nothing to work against. You need to think along the edges of the box, because that's where things get done. That's where the audience's, that's where the means of production are available. And that's where you can make an impact. 

Now read that last bit again… because it’s important ...

You need to think along the edges of the box, because that's where things get done. That's where the audience is, that's where the means of production are available. And that's where you can make an impact. 

It’s not important because it’s exactly the same message as “optimisation sits on the edge between readiness and execution” that I've shared with premium clients for almost three decades as I've worked with them to help them grow and expand the business or expand their business. It is important because that is the key to discovering optimisation.

Optimisation comes in many forms. There are many processes in business and personal life and many thousands of sub-processes for each of those. Relationships is one of them and in this episode I briefly look at how a past client was able to secure a huge contract for his business because of optimised relationships.

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