Suds & Search | Interviews With Today's Search Marketing Experts

🍺🔍 Suds and Search 99 | Ryan Jones, Vice President of SEO at Razorfish

SearchLab Digital — Thu, 10 Feb 2022 14:43:04 GMT

My guest on this week’s episode of Suds & Search is Ryan Jones, Vice President of SEO at Razorfish. Ryan is a computer programmer turned digital marketer. In his role at Razorfish, Ryan oversees an international SEO team running campaigns for some of the largest brands in the world. He is also a popular conference presenter. A shortlist of the conferences Ryan has presented at includes Pubcon, SMX, State of Search, and UnGagged. I begin our conversation talking about his presentation at Pubcon Florida last Spring. The speech was based on research Ryan did with Eric Enge in partnership with BrightEdge. The presentation starts by showing the myriad ways that enhanced search features are expanding. For SEO professionals who look at SERPs every day, the pace of change can be dizzying. So if the SERP is fundamentally changing in unpredictable ways, how should SEOs adjust the way we measure rankings or search position? How does this impact tasks like keyword research? I’m going to ask Ryan these questions and more. One thing I love about Ryan is that he lives in my hometown of Detroit, Michigan. Towards the end of our interview, we get a chance to chat about Detroit-style pizza, drinking in Canada as teenagers, and why it’s impossible to be born and raised in south Detroit. Grab something cold to drink and join me for a conversation with Ryan Jones. We’ll chat about his new ngram tool SEOdataviz.com, we’ll talk about why the future of search is verbs, and we’ll spend a little time talking about WTFSEO, the most hilarious Twitter parody account I follow. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

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🍺🔍 Suds and Search 100 | Aaron Levy, VP of Paid Search at Tinuiti

SearchLab Digital — Thu, 17 Feb 2022 14:52:28 GMT

My guest on this week’s episode of Suds & Search is Aaron Levy, Vice President of Paid Search at Tinuiti. Aaron is one of the most popular and influential PPC experts in the world. He is a mainstay on PPC Hero’s list of the top 25 PPC experts in the world. He’s a talented presenter who has spoken at numerous conferences including HeroConf, SMX, the Utah DMC Conference, and the Paid Search Association conference. Aaron’s also a terrific blogger who’s been published in Search Engine Journal and Search Engine Land. He frequently appears on podcasts and webinars. I caught up with Aaron after a really interesting year for PPC. There were changes to keyword match types and default ad types and changes at Google and Facebook that impacted audience targeting. Frankly, it was a good time to catch up with someone with Aaron’s breadth of knowledge to talk about it all. Aaron manages a huge team at Tinuiti. They work with some of the biggest brands in the world on some of the most complex PPC campaigns anyone can imagine. I’m going to ask Aaron about how to manage a large team. Grab something cold to drink and join me for a conversation with Aaron Levy. We’ll talk about why you should pay for your brand terms, we’ll talk about where PPC is headed, and I’ll chat a little bit about how advertiser behavior will change coming out of COVID. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

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🍺🔍 Suds and Search 101 | Jake Bohall, Co-founder of Hive Digital

SearchLab Digital — Thu, 24 Feb 2022 18:49:09 GMT

My guest on this week’s episode of Suds & Search is Jake Bohall, Co-founder of Hive Digital. Jake is a veteran digital marketer, serial entrepreneur, and popular conference presenter. In 2020, Jake’s agency Hive Digital won two awards at the US Search Awards. They won the award for Best Small SEO Agency and Best SEO Campaign. I heard Jake speak at Pubcon last spring and I’ll start our conversation talking about his presentation which was about sustainable SEO. I will also ask him about its opposite to get a sense of what unsustainable SEO looks like. Jake lives near Raleigh-Durham, North Carolina, a talent-rich area of the country for digital marketers. Last June, Russ Jones passed away unexpectedly and the loss was especially devastating for digital marketers in the Raleigh-Durham area. I’ll talk to Jake about his friend and collaborator Russ Jones during this episode. Grab something cold to drink and join me for a conversation with Jake Bohall. We’ll talk about how to do link building in a sustainable way, we’ll chat about a shift he’s noticed in content marketing from being product-focused to more customer-focused, and I’ll ask him about a project he did to clean up about 5 million UGC tags from one site. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍Suds and Search 102 | Zeph Snapp, CEO and Founder of Altura Interactive

SearchLab Digital — Fri, 04 Mar 2022 21:06:44 GMT

My guest on this week’s episode of Suds & Search is Zeph Snapp, CEO and Founder at Altura Interactive.

Zeph is a veteran digital marketer and an in-demand conference presenter. A few places you might’ve heard him speak include MozCon, Content Marketing World, and Pubcon.

He’s also an excellent writer. If you like this interview check out Zeph’s column at Search Engine Journal.

Altura offers a really interesting service. They provide Spanish digital marketing to international brands. Usually, these brands are growing from the United States into Latin America and need digital marketing expertise along the way.

I can tell you from experience that it’s hard enough to know SEO in one language. Zeph’s agency has a bigger burden. They have to be good at SEO, which is interesting enough, but they also have to overcome communication challenges with stakeholders speaking different languages, they have to be mindful of a zillion little regional language nuances when creating and optimizing content, and there are SEO implications with each decision that they make.

It’s a fascinating topic and Zeph is an entertaining and engaging guest to take us through it all.

Grab something cold to drink and join me for a conversation with Zeph Snapp. We’ll talk about how to avoid disaster when launching a website internationally, he’ll explain the difference between translation and transcreation, and we’ll spend a little time talking about MozCon shenanigans.

Catch SearchLab on these platforms:
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🍺🔍 Suds and Search 104 | Dave Spannhake and Dane Saville from Reunion Marketing

SearchLab Digital — Thu, 17 Mar 2022 15:52:41 GMT

My guests on this week’s episode of Suds & Search are Dave Spannhake and Dane Saville from Reunion Marketing. Reunion Marketing is an automotive digital marketing agency with specialists in SEO, PPC, and a suite of customized services for dealerships. Dave and Dane both worked together at a large dealer group. In 2015, Dave and Dane were part of a group that founded Reunion Marketing, which has grown steadily since its inception. Dave is a frequent presenter at major automotive digital marketing conferences including CIADA, Digital Dealer, Kain Automotive Conference, and Driving Sales. Dave is also a frequent columnist and blogger. I’m going to start our conversation by talking about a recent blog post he wrote titled, “For Reunion Marketing, Change Has Always Been the New Normal.” Dane is a popular podcaster and the host of KPI Cafe. He has a really well-rounded suite of skills and has worked in automotive digital marketing for over 10 years. Grab something cold to drink and join me for a conversation with Dave Spannhake and Dane Saville. We’ll chat about how the chip shortage has impacted digital marketing for car dealers, we’ll talk about why they keep a low client-to-consultant ratio, and we’ll talk about the award Reunion won for the industry’s Most Valuable Insight competition. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds and Search 102 | Zeph Snapp, CEO and Founder of Altura Interactive

SearchLab Digital — Fri, 04 Mar 2022 21:06:44 GMT

My guest on this week’s episode of Suds & Search is Zeph Snapp, CEO and Founder at Altura Interactive. Zeph is a veteran digital marketer and an in-demand conference presenter. A few places you might’ve heard him speak include MozCon, Content Marketing World, and Pubcon. He’s also an excellent writer. If you like this interview check out Zeph’s column at Search Engine Journal. Altura offers a really interesting service. They provide Spanish digital marketing to international brands. Usually, these brands are growing from the United States into Latin America and need digital marketing expertise along the way. I can tell you from experience that it’s hard enough to know SEO in one language. Zeph’s agency has a bigger burden. They have to be good at SEO, which is interesting enough, but they also have to overcome communication challenges with stakeholders speaking different languages, they have to be mindful of a zillion little regional language nuances when creating and optimizing content, and there are SEO implications with each decision that they make. It’s a fascinating topic and Zeph is an entertaining and engaging guest to take us through it all. Grab something cold to drink and join me for a conversation with Zeph Snapp. We’ll talk about how to avoid disaster when launching a website internationally, he’ll explain the difference between translation and transcreation, and we’ll spend a little time talking about MozCon shenanigans. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds and Search 105 | Gary May, Founder and President at IM@CS

SearchLab Digital — Thu, 24 Mar 2022 14:06:01 GMT

My guest on this week’s episode of Suds & Search is Gary May, Founder and President at IM@CS. Gary is a veteran automotive digital marketer and one of the most popular conference presenters in the industry. Gary has presented at virtually every major automotive digital marketing conference including NADA, Innovative Dealer Summit, Driving Sales, and Digital Dealer. Gary is a tough guy to put in a box. He’s not specifically only an SEO or only a PPC marketer. He’s got a lot of skills. He understands the pain points for auto dealers and is able to use his skills to help with whatever issue they are having. One of the biggest issues that Gary has noticed is the inaccuracy of measuring the data that dealerships collect. Gary is on a quest to improve the ways dealerships measure their campaigns and increase ROI simply by measuring programs correctly. This is a crazy couple of years for automotive digital marketers. First, we had the COVID pandemic and then a chip shortage lead to inventory shortages at dealerships all across the country. Gary is a perfect guest to talk to about all the craziness in automotive digital marketing. Grab something cold to drink and join me for a conversation with Gary May. We’ll talk about holding a digital marketing vendor accountable, we’ll talk about how the chip shortage has changed the way auto dealerships are marketing themselves, and we’ll spend a little time talking about Gary’s experience as a competitive cyclist. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍Suds and Search 107 | Dan Moore, President of Vistadash

SearchLab Digital — Thu, 21 Apr 2022 14:50:32 GMT

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https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

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🍺🔍Suds and Search 110 | John Doherty, Founder of Credo

SearchLab Digital — Thu, 28 Apr 2022 13:00:30 GMT

Grab something cold to drink and join us for a chat with John Doherty. We’ll have a wide-ranging conversation about agency life, do a little cost-benefit analysis for SEO and PPC, and spend some time talking about a famous pet play date.

Catch SearchLab on these platforms:
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🍺🔍 Suds and Search 112 | Stephan Spencer - SEO & Digital Marketing expert

SearchLab Digital — Thu, 19 May 2022 17:24:18 GMT

On this episode of Suds & Search, we chat with @Stephan Spencer - SEO & Digital Marketing expert, author, and public speaker. Check it out to learn more about pay-per-performance models, why he created a page on his site to describe businesses he doesn’t want to work with, his unique approach to prioritization in work and life, and his sabbatical from agency life and travels around the world 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍Suds & Search 115 | Brad Paschal, National Sales Director at Fixed Ops Digital

SearchLab Digital — Thu, 02 Jun 2022 23:09:49 GMT

This week on Suds & Search we talk with Brad Paschal, National Sales Director at FIXED OPS DIGITAL®

Brad is one of the most exciting personalities in automotive digital marketing, he hosts the popular weekly video series “Tactical Tips Tuesday”, and has been in the automotive industry for over 10 years and held important positions both in dealerships and on the vendor side 🚘

Grab your drink and join us for a conversation about this year’s NADA conference, a little about the chip shortage, and Brad will tell us what most auto dealerships are doing wrong marketing their service stations 🍻

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🍺🔍Suds & Search 117 | Nicole Osborne, Founder of Wunderstars

SearchLab Digital — Thu, 16 Jun 2022 16:36:05 GMT

How can you stand out from other agencies, and what's holding you back from making time to market your brand?

Grab a cold drink and join us as @Nicole Osborne ⭐ Marketing Coach talks with us on this week's #sudsandsearch, about marketing roadblocks, tips about differentiation, and owning who you are in your agency marketing 💫🍻

#agencylife #clientexperience #bemoreyou

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🍺 🔍Suds & Search 118 | Shelly Fagin, Director of SEO at Credit Karma

SearchLab Digital — Thu, 23 Jun 2022 17:01:19 GMT

Grab a drink and join us for this week's episode of Suds & Search for a conversation with Shelly F., Director of SEO at Credit Karma. We'll talk a bit about her transition from working in automotive to working in finance, AI generated content, and the recent passing of the great Bill Slawski. #seo #ai #wordpress Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search Ep. 120 | Ross Simmonds, Founder and CEO of Foundation Marketing

SearchLab Digital — Thu, 07 Jul 2022 22:50:06 GMT

Grab a cold drink and join us for this week's episode of Suds & Search, where we'll talk with Ross Simmonds, Founder and CEO of Foundation Marketing. We'll chat a bit about his Content Distribution Playbook, why he thinks mindset is so important, and how to use value as a sort of north star to guide your content marketing plan 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search Ep. 121 | Aaron Weiche, Co-Founder & CEO of Leadferno

SearchLab Digital — Fri, 15 Jul 2022 00:55:03 GMT

Join us for this week's Suds & Search to hear from Aaron Weiche, Co-founder & CEO of Leadferno, about why you should ditch form fills for text, how his tool integrates with Google Business Messages, and about his upcoming speech at LocalU 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Ep 122 Keith Goode

SearchLab Digital — Thu, 21 Jul 2022 15:19:09 GMT

Don't miss this week's episode of Suds & Search, where we'll talk with Keith Goode, SEO Product Director at Cox Automotive, about prioritizing technical SEO tasks, doing SEO for large-scale platforms instead of websites, and a little bit about his new podcast project 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search Ep. 123 | Lidia Infante

SearchLab Digital — Thu, 28 Jul 2022 16:37:40 GMT

Check out this week's full episode of Suds & Search to hear from Lidia Infante, Senior SEO Manager at Sanity.io, about structured data and content, identifying your competitors and performing a gap analysis, and of course, the benefits of a headless CMS! Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 124 | Amanda Jordan

SearchLab Digital — Thu, 04 Aug 2022 17:22:16 GMT

Why are local landing pages so important? It's not just about getting traffic to a website, it's about converting that traffic. The best a location landing page can do is attract, convert, and get links. Amanda Jordan, Director of Digital Strategy at RicketyRoo Inc, joins us on this week's Suds & Search to talk about the importance of local landing pages when it comes to conversion rates, and how to turn site traffic into revenue driving leads 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 126 | Paul Shapiro

SearchLab Digital — Thu, 18 Aug 2022 17:28:55 GMT

When it comes to technical marketing, Paul Shapiro, Head of Technical SEO, Growth Marketing Lead at @Shopify is one of the most respected SEOs in the industry. On this week's episode of Suds & Search, we get to talk with him about the first conference completely dedicated to technical SEO, which he founded - TechSEO Boost. We'll also chat a bit about Python programming, Google Search Console, and even get some board game recommendations for both experienced and novice players. Grab your drink and join us 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 127 | Emily Brady

SearchLab Digital — Thu, 25 Aug 2022 13:00:18 GMT

Finding it hard to stand out from your competition in your content and SEO strategies? On this week's Suds & Search, we chat with Emily Brady, Sr. SEO Manager at Podium, about creating content that converts at each step of the buyer journey, how local businesses can use schema to their advantage, and thinking outside the box when it comes to Local SEO to give you a competitive edge 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 128 | Tina Fleming

SearchLab Digital — Thu, 01 Sep 2022 18:01:33 GMT

As a marketer, it is key to align with sales efforts, and only pass along leads that are up to snuff. Join us on this week on Suds & Search, for a poolside chat with Tina Fleming, Strategy Manager at @Designzillas, about finding the sweet spot when it comes to the number of fields in a lead form, how to best qualify those leads and fill in gaps with public data, and creating a personalized experienced for potential customers that won't scare them away 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 129 | Ash Nallawalla

SearchLab Digital — Thu, 08 Sep 2022 18:12:31 GMT

Grab a cold drink and get ready for this week's Suds & Search, to hear from the author of Accidental SEO Manager, Ash Nallawalla, about the importance of SEO for your online business, and getting a second opinion on your SEO, even with an in-house team 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 126 | Paul Shapiro

SearchLab Digital — Thu, 18 Aug 2022 17:28:55 GMT

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🍺🔍 Suds & Search 127 | Emily Brady

SearchLab Digital — Thu, 25 Aug 2022 13:00:18 GMT

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🍺🔍 Suds & Search 128 | Tina Fleming

SearchLab Digital — Thu, 01 Sep 2022 18:01:33 GMT

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🍺🔍 Suds & Search 130 | Mark Bealin

SearchLab Digital — Thu, 15 Sep 2022 16:21:55 GMT

After two years and more than 100 episodes of filming Suds & Search over video calls, we have our first show back in person. On this special episode, we flipped the script and interviewed Mark Bealin, Jr., SearchLab's Founder. One of our favorite breweries in Chicago, Old Irving Brewing Co., was kind enough to open their doors to us, so we took the opportunity to talk with Mark about why having kids made him a better marketer and entrepreneur, SearchLab's first appearance on the Inc 5000 list, and building the unique team that SearchLab has today. Grab a cold drink and join us! Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 131 | Jon Morris, CEO of Ramsay Innovations

SearchLab Digital — Thu, 22 Sep 2022 21:30:25 GMT

Financial management may not be the first thing that comes to mind when considering what excites agencies, but a solid financial plan is integral to reaching the goals that an agency has set. Join us for this week's episode of Suds & Search for a talk with Jon Morris, CEO of Ramsay Innovations, about how marketing agencies spend too little on marketing, his excellent finance tips on LinkedIn, and why now is the time to create a budget for 2023 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 132 | Kayla Kurtz, Director of Sales at Closed Loop

SearchLab Digital — Thu, 29 Sep 2022 16:49:35 GMT

On this week's Suds & Search we chat with an expert from another side of agency life that isn't talked about as often, but is one of the most critical pieces to driving revenue - sales. Grab a drink and join us for this week's episode, as we talk with Kayla Kurtz, Director of Sales at Closed Loop, about the benefits of becoming hyper-focused on a handful of prospects, and how to use but not abuse LinkedIn 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 133 | Edwin Romero, Independent SEO Consultant

SearchLab Digital — Thu, 06 Oct 2022 15:15:01 GMT

We're back at Old Irving Brewing Co. in this week's Suds & Search, for another in-person interview with an SEO expert who has found his niche in website migration - Independent SEO Consultant Edwin Romero. We chat about what influenced his decision to go out on his own, what it takes to be a successful freelancer, and learn more about the steps to a successful website migration. Join us! Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 134 | Noah Learner, VP of Product at Two Octobers

SearchLab Digital — Fri, 14 Oct 2022 01:07:47 GMT

On this week's episode of Suds & Search, we have the pleasure of chatting with Noah Learner, Vice President of Product at @Two Octobers. Grab a cold drink and join us as we talk about a tool he created that is an SEO strategist's dream, why you should think in terms of topics, not keywords, and his unrivaled passion for this industry 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 135 | Brian Barwig, Local SEO Manager at Sterling Sky

SearchLab Digital — Thu, 20 Oct 2022 22:36:04 GMT

This week on Suds & Search, we're back at Old Irving Brewing Co., chatting with Local SEO Manager at @Sterling Sky Inc, @Brian Barwig. Grab a cold drink and join us as we talk about some common things missing from many GBP strategies, and how Local SEOs are being challenged to grow 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 137 | Greg Gifford, VP of Search at SearchLab Digital

SearchLab Digital — Thu, 03 Nov 2022 18:17:53 GMT

We're delighted to be back at Old Irving Brewing Co. in this week's Suds & Search, as we sit for a beer with our own Vice President of Search, Greg Gifford. Not only is he an internationally recognized conference speaker and one of the most popular presenters in the industry, but he has also been integral to all the success we have had in the three years he’s been here - including helping us win 2 US Search Awards, being listed on the Inc 5000 list, and being named Microsoft’s Global Emerging partner of the year. Grab your drink and join us as we chat about some independent research done in collaboration with the leadership team at Places Scout, where we collected over 1.6 million data points. We'll talk about the data that shows exactly how few businesses are taking advantage of Google posts, and some counterintuitive things that the research showed 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 138 | Curtis Boyd, Founder of The Transparency Company

SearchLab Digital — Thu, 10 Nov 2022 19:25:11 GMT

If you've ever encountered fake reviews, you know how misleading and potentially dangerous they can really be. On this week's episode of Suds & Search, we talk with Curtis Boyd, Founder of @The Transparency Company, about the magnitude of the issue, and how he's fighting back against the billion-dollar industry of fake reviews 👊 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 139 | Gyi Tsakalakis, Founder and President at Attorney Sync and EPL Digital

SearchLab Digital — Fri, 18 Nov 2022 18:53:08 GMT

On this week's episode of Suds & Search, we talk with Gyi Tsakalakis, Founder and President at AttorneySync: Digital Legal Marketing and EPL Digital, about the unique aspects of doing digital marketing for law firms, the current state of link building, and get some actionable advice on how to build local links. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 136 | Petra Kis-Herczegh, Senior Solutions Engineer at Yext

SearchLab Digital — Mon, 21 Nov 2022 17:09:34 GMT

Grab a cold drink and join us on this week's Suds & Search, for a chat with Petra Kis-Herczegh, Senior Solutions Engineer at Yext, about how being a proactive listener can make you a better SEO, SEO maturity within an organization, and her talent for making some of the very nicest looking presentation slides we've ever seen 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 140 | Joel Headley, VP of Product at Forsta/Rio SEO

SearchLab Digital — Thu, 01 Dec 2022 17:06:29 GMT

This week on Suds & Search, we are joined by the newly-announced VP of Product at Forsta/Rio SEO, Joel Headley. We chat about how his experience at Google informs his work today, and the expectations vs. the reality of being a product manager. Grab a cold drink and join us! 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 141 | Dan Mondello, Co-Founder and CEO of Rank Really High

SearchLab Digital — Thu, 08 Dec 2022 17:00:33 GMT

Navigating the complexities of ranking in a regulated industry, like cannabis, requires expertise and perseverance. Daniel Mondello, Co-founder and CEO of Rank Really High, joins us on this week's episode of Suds & Search, to talk about the complications of SEO and PPC in cannabis, and what it takes to make it as a marketer 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 142 | Elizabeth Rule, SEO Analyst & Account Manager at Sterling Sky

SearchLab Digital — Thu, 15 Dec 2022 19:06:28 GMT

Another bright mind from Sterling Sky Inc joins us on this week's episode of Suds & Search! Elizabeth R., SEO Analyst & Account Manager at Sterling Sky, talks about how you can benefit from utilizing both SEO and PPC strategies, effective content creation for clients, and what to do if you've noticed tell tale signs that a competitor is spamming Google. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 142 | Elizabeth Rule, SEO Analyst & Account Manager at Sterling Sky

SearchLab Digital — Thu, 15 Dec 2022 19:06:28 GMT

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🍺🔍 Suds and Search 103 | Claire Carlisle, Local Search Expert at BrightLocal

SearchLab Digital — Thu, 22 Dec 2022 21:40:02 GMT

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🍺🔍 Suds & Search 140 | Joel Headley, VP of Product at Forsta/Rio SEO

SearchLab Digital — Thu, 01 Dec 2022 17:06:29 GMT

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🍺🔍 Suds & Search 141 | Dan Mondello, Co-Founder and CEO of Rank Really High

SearchLab Digital — Thu, 08 Dec 2022 17:00:33 GMT

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🍺🔍 Suds & Search 119 | Sophie Brannon, Head of SEO at Absolute Digital Media

SearchLab Digital — Fri, 23 Dec 2022 16:35:51 GMT

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🍺🔍 Suds & Search 113 | Glenn Pasch, CEO of PCG Digital

SearchLab Digital — Fri, 23 Dec 2022 17:37:50 GMT

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🍺🔍 Suds & Search 116 | Dr Marie Haynes, Owner of Marie Haynes Consulting

SearchLab Digital — Fri, 23 Dec 2022 17:38:43 GMT

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🍺🔍 Suds and Search 109 | Kristian Bannister, Director of Product and Marketing at BrightLocal

SearchLab Digital — Fri, 23 Dec 2022 17:51:34 GMT

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🍺🔍 Suds and Search 108 | Andi Jarvis, Strategy Director at Eximo Marketing

SearchLab Digital — Fri, 23 Dec 2022 17:51:00 GMT

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🍺🔍 Suds & Search 114 | Azeem Ahmad of Azeem Digital Asks

SearchLab Digital — Fri, 23 Dec 2022 17:54:09 GMT

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🍺🔍 Suds & Search 111 | Shaun Raines, Founder of Dealer SuperHero

SearchLab Digital — Fri, 23 Dec 2022 18:08:01 GMT

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🍺🔍 Suds & Search 106 | Justin Sanger, Founder and CEO of SMBchain

SearchLab Digital — Fri, 23 Dec 2022 18:11:48 GMT

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🍺🔍 Suds & Search 66 | Matt Umbro, Key Account Director at Brainlabs

SearchLab Digital — Tue, 15 Jun 2021 14:27:14 GMT

My guest on this week’s episode of Suds & Search is Matt Umbro, Key Account Director at Brainlabs. Matt is a verteran PPC marketer and one of my favorite bloggers on topics related to paid search and paid social. You can read some of his work at Search Engine Journal, Practical Ecommerce, and PPCHero. Matt is also an in-demand speaker and conference presenter. You may have heard Matt speak at SMX, Heroconf, State of Search, and Engage. Matt is also well-known for founding PPCchat, a weekly Twitter chat all about topics related to paid search and paid social. Matt doesn’t handle the hashtag anymore but he was able to build a really impressive community for ppc marketers. The timing of Matt’s appearance was good for us at Suds & Search. The past twelve months have been pretty volatile for people in paid media. Much of the conversation over at PPCchat and on PPC blogs revolves around new privacy policies at Google and Facebook and their impact on digital marketing. I’ll talk to Matt all about it and figure out whether he thinks we’ll simply have to live with serving up less effective ads. Grab something cold to drink and join me for a conversation with Matt Umbro. We’ll have a wide ranging discussion on topics related to ppc including Google making RSAs the default ad type, we’ll chat a bit about how people should use Google’s Ads recommendation, and we’ll talk about a recent change to keyword match types. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn

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🍺🔍 Suds & Search 93 | Best Of 2021, Part Two

SearchLab Digital — Thu, 23 Dec 2021 16:22:44 GMT

Last week we launched our best-of series. Suds & Search had so many great moments in 2021 that we couldn’t fit them all in one episode. So today, we’re back with part 2 of our favorite moments from Suds & Search this year. Instead of our normal 1 on 1 interview format, our team found highlights from my conversations throughout the year and pulled out the top quotes, tips, and silly moments from the very best digital marketers in the industry. Grab something cold to drink and join us for part 2 of the best of Suds & Search 2021. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

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🍺🔍 Suds & Search 125 | Crystal Carter

SearchLab Digital — Thu, 11 Aug 2022 19:15:53 GMT

Wondering how you can better leverage visual search as a marketer? This week on Suds & Search we chat with Crystal Carter, Head of SEO Communications at Wix about the advancements in visual search and how to update your branding IRL to be found in visual searches 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 119 | Sophie Brannon, Head of SEO at Absolute Digital Media

SearchLab Digital — Fri, 23 Dec 2022 16:35:51 GMT

Our guest on this week's Suds & Search is Sophie Brannon, Head of SEO at Absolute Digital Media . Sophie is one of the most exciting personalities in SEO right now, named the Rising Agency Star Of The Year in 2021 at the UK Agency Awards. She’s a frequent conference presenter and guest on podcasts and webinars and is a must-follow on social media. Join us as we discuss how to develop an SEO strategy - the limitation of tools, how to prioritize tasks, and how to view competitors. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 113 | Glenn Pasch, CEO of PCG Digital

SearchLab Digital — Fri, 23 Dec 2022 17:37:50 GMT

In this week's episode of Suds & Search, we got to sit down with Glenn Pasch, CEO of PCG Digital. Glenn is considered one of the top thought leaders on digital marketing for automotive dealerships and frequently presents at conferences, including Digital Dealer, NADA, NIADA, and more. Grab something cold to drink and join us for a conversation about vehicle ads, and his takeaways from NADA, and we’ll go down a rabbit hole talking about leadership and people management. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 114 | Azeem Ahmad of Azeem Digital Asks

SearchLab Digital — Fri, 23 Dec 2022 17:54:09 GMT

Our guest on this week's Suds & Search is Azeem Ahmad. Azeem is a veteran digital marketer, an international conference presenter, and the host of one of the popular podcast series - “Azeem Digital Asks". Join us for a conversation with Azeem Digital about being a multi-channel digital marketer rather than a specialist, what it was like being back at a big in-person conference again, and how to overcome common objectives when you are seeking buy-in from a boss 🍺 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 109 | Kristian Bannister, Director of Product and Marketing at BrightLocal

SearchLab Digital — Fri, 23 Dec 2022 17:51:34 GMT

Our guest on this week's Suds & Search is Kristian Bannister, Director of Product and Marketing at BrightLocal. Kristian is a famous blogger, podcaster, and veteran digital marketer with over a decade of experience! Grab a drink and join us for a conversation about the BrightLocal tool suite, how SMBs can generate more (and better) reviews, and how Kristian is adjusting to Google My Business rebranding to Google Business Profile. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 108 | Andi Jarvis, Strategy Director at Eximo Marketing

SearchLab Digital — Fri, 23 Dec 2022 17:51:00 GMT

Our guest on this week’s episode of Suds & Search is Andi Jarvis, Strategy Director at Eximo Marketing. Andi is one of our favorite conference presenters. We filmed this conversation a few weeks before Andi's keynote at the Brighton SEO conference. Grab a cold drink and join us for a conversation where we’ll talk about academically trained marketers vis-à-vis elf-taught marketers, he’ll tell us a little bit about destination marketing, and we'll see if we can get Andi to tell one of his famous dad jokes. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 116 | Dr Marie Haynes, Owner of Marie Haynes Consulting

SearchLab Digital — Fri, 23 Dec 2022 17:38:43 GMT

Join us for this week's episode of Suds & Search, where we'll chat with one of the top SEO personalities in the world, Marie Haynes, about three specific services she offers at Marie Haynes Consulting Inc., the quality raters guidelines - which she literally wrote the book on - and algorithm changes like the Penguin update 🐧 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 106 | Justin Sanger, Founder and CEO of SMBchain

SearchLab Digital — Fri, 23 Dec 2022 18:11:48 GMT

Our guest on this week’s episode of Suds & Search is Justin Sanger, Founder and CEO at SMBchain. Grab something cold to drink and join us for a conversation about the enormous potential of web3, SMBchain’s “proof of business” concept, and spend a little time talking about how SMBs can regain their authenticity online. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 111 | Shaun Raines, Founder of Dealer SuperHero

SearchLab Digital — Fri, 23 Dec 2022 18:08:01 GMT

Check out this week's episode of Suds & Search for a chat with Shaun Raines, founder of Dealer SuperHero. We'll talk about red flags before hiring a vendor, being good stewards of a client's data, and his collaboration with Greg Gifford, better known as the Beard and the Hair! Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 144 | Best of 2022 Pt. 2

SearchLab Digital — Thu, 29 Dec 2022 21:50:25 GMT

This week, for the last installment of Suds & Search in 2022, we’re wrapping up our recap of the best moments from the past year. 2022 marks the third year we’ve posted a video every Thursday, and we’ve had some of the best conversations yet – with big-name speakers, up-and-comers, and everything in between. For the last time this year, grab a cold drink and join us for this week’s episode of Suds & Search. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 145 | Grant Simmons, SEO Strategist at Brilliant Strategy

SearchLab Digital — Fri, 06 Jan 2023 06:30:56 GMT

For our first episode of Suds & Search in 2023, we chat with Grant Simmons about his position as US Ambassador of inLinks, a little about ChatGPT, and his predictions for SEO in 2023 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 146 | James Norquay, Founder of Prosperity Media

SearchLab Digital — Thu, 12 Jan 2023 22:34:09 GMT

On this week's episode of Suds & Search we chat with James Norquay about use cases for ChatGPT, the upcoming Google Analytics 4 transition, and a little about the growing share of mobile search. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 145 | Grant Simmons, SEO Strategist at Brilliant Strategy

SearchLab Digital — Fri, 06 Jan 2023 06:30:56 GMT

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🍺🔍 Suds & Search 144 | Best of 2022 Pt. 2

SearchLab Digital — Thu, 29 Dec 2022 21:50:25 GMT

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🍺🔍 Suds & Search 146 | James Norquay, Founder of Prosperity Media

SearchLab Digital — Thu, 12 Jan 2023 22:34:09 GMT

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EP 147 Kenda MacDonald

SearchLab Digital — Thu, 19 Jan 2023 22:54:59 GMT

We're joined on this week's episode of Suds & Search by Kenda Macdonald, CEO of @AutomationNinjas. Grab a cold drink and join us for a chat about the role psychology can play in marketing, and the importance of understanding specific buyer journeys when customizing and optimizing campaigns 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 148 | Kyle Roof, Lead SEO at High Voltage

SearchLab Digital — Thu, 02 Feb 2023 16:39:14 GMT

On this week's episode of Suds & Search, we get to chat with Kyle Roof, Lead SEO at High Voltage, Inventor of PageOptimizer Pro, and Co-founder & SEO Instructor at Internet Marketing Gold. Grab a cold drink and join us for a conversation about Chatgpt, PageOptimizer, his cool on-page SEO tool, and we’ll spend a little bit of time talking about EEAT 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 149 | Tom Critchlow, Founder of SEO MBA

SearchLab Digital — Thu, 09 Feb 2023 22:49:15 GMT

This week on Suds & Search we're joined by Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA. Grab a drink and get ready for a chat about the trade-offs of life as an independent consultant, and his online training courses for SEOs 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 150 | Stacey Bargar, Partner Manager at Microsoft

SearchLab Digital — Fri, 17 Feb 2023 01:57:58 GMT

This week on Suds & Search, we chat with Stacey Bargar about @Microsoft's investments into AI, we’ll talk a little bit about vertical-specific ad formats, and we'll ask Stacey about Microsoft’s partnership with Netflix. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 151 | Amanda Milligan, Head of Marketing at Stacker

SearchLab Digital — Sat, 04 Mar 2023 02:22:09 GMT

On this week's episode of Suds & Search, we talk with Amanda Milligan, Head of Marketing at Stacker. Grab a cold drink and join us for a chat about the independent research she and the team at Stacker performed, what kind of content gets picked up most by journalists, and AI-generated content 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 150 | Stacey Bargar, Partner Manager at Microsoft

SearchLab Digital — Fri, 17 Feb 2023 01:57:58 GMT

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🍺🔍 Suds & Search 149 | Tom Critchlow, Founder of SEO MBA

SearchLab Digital — Thu, 09 Feb 2023 22:49:15 GMT

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🍺🔍 Suds & Search 151 | Amanda Milligan, Head of Marketing at Stacker

SearchLab Digital — Sat, 04 Mar 2023 02:22:09 GMT

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Suds & Search 152 | Marty Weintraub, Founder of Aimclear

SearchLab Digital — Fri, 10 Mar 2023 18:19:16 GMT

Join us for this week's episode of Suds & Search, as we chat with Marty Weintraub, Founder of Aimclear. Grab a cold drink and get ready for a talk about ChatGPT and how our industry will be disrupted forever, and how he uses LinkedIn to generate business opportunities 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 153 | Joe Laratro, President at Tandem Interactive

SearchLab Digital — Thu, 16 Mar 2023 14:50:40 GMT

On this week's episode of Suds & Search we sit down with @JoeLaratro, President at Tandem Interactive. Grab a cold drink and join us for a wide-ranging conversation about the future of conferences in the United States, ChatGPT, and Local SEO 🍻 @tandeminteractive4099 #digitalmarketing #chatgpt #localseo Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 153 | Joe Laratro, President at Tandem Interactive

SearchLab Digital — Thu, 16 Mar 2023 14:50:40 GMT

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🍺🔍 Suds & Search 154 | Duane Forrester, V.P. of Industry Insights at Yext

SearchLab Digital — Thu, 23 Mar 2023 18:58:20 GMT

On this week's episode of Suds & Search, we chat with Duane Forrester, VP of Industry Insights at Yext. Grab a cold drink and join us as we talk about ChatGPT and AI-generated content, and the state of in-person events 🍻 #AI #chatgpt #conference Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 155 | Brian Ussery, Google Product Expert

SearchLab Digital — Thu, 30 Mar 2023 19:03:48 GMT

Brian Ussery joins us on this week's Suds & Search, for a chat about how Google determines if a piece of content is helpful, the emergence of ChatGPT and AI-generated content, and how content written by humans can stand out 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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Suds & Search 157 | Adam Proehl, Founder and Principal Consultant at NordicClick Interactive

SearchLab Digital — Thu, 13 Apr 2023 18:54:00 GMT

Adam Proehl will joins us on this week's episode of Suds & Search for an in-depth chat about GA4 and how to navigate Google’s changes 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 156 | Martha Van Berkel, CEO and Co-founder of SchemaApp

SearchLab Digital — Thu, 06 Apr 2023 13:30:20 GMT

@MarthavanBerkel , CEO and Co-founder of SchemaApp, is our guest on this week's episode of Suds & Search. Join us for a chat about what goes into a Schema strategy, and how to determine whether or not that strategy is working 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍Suds & Search 158 | Chris Boggs, Founder of Web Traffic Advisors

SearchLab Digital — Thu, 20 Apr 2023 13:00:28 GMT

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🍺🔍Suds & Search 157 | Adam Proehl, Founder and Principal Consultant at NordicClick Interactive

SearchLab Digital — Thu, 13 Apr 2023 18:54:00 GMT

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🍺🔍 Suds & Search 160 | Ryan Jones, Marketing Manager at SEO Testing

SearchLab Digital — Thu, 04 May 2023 13:18:25 GMT

My guest on this week's episode of Suds & Search is Ryan Jones, Marketing Manager at SEO Testing. Ryan is a veteran digital marketer, blogger, conference presenter, and a must-follow on social media. He has a wide breadth of SEO experience working in-house and agency side. Ryan recently started a role at SEO Testing, an SEO tool suite designed to make SEO testing and reporting easier and less time-consuming. Grab something cold to drink and join me for a conversation with Ryan Jones. We’ll talk about common pitfalls of SEO tests, we’ll talk about testing as a low-risk way to assess strategy, and we’ll spend a little time talking about Ryan’s love for NBA basketball. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 161 | Helen Pollitt, Head of SEO at Car & Classic

SearchLab Digital — Fri, 19 May 2023 14:26:31 GMT

My guest on this week’s episode of Suds & Search is Helen Pollitt, Head of SEO at Car & Classic. Helen is an in-demand conference presenter. A few places you might’ve heard Helen speak include Brighton SEO, SearchLeeds, and SMX London. She is also an active blogger. She’s written columns for Search Engine Journal, State of Digital, Search Engine Watch, and OnCrawl. I caught up with Helen shortly after she spoke at Brighton SEO this spring. The talk received a lot of positive feedback on SEO Twitter, and for good reason. Knowing SEO and how to improve a website is often only half the battle. The other half is getting stakeholder buy-in, collaborating with peers in other departments, and doing the hard work to actually get SEO changes implemented. How do you advocate for SEO within a larger organization? How do you proactively engage other departments? How do you advocate for process in early-stage companies that resist process? I’m going to ask Helen these questions and many more. Grab something cold to drink and join me for a conversation with Helen Pollitt. We’ll talk about the importance of navigating from the top, we’ll spend a little time talking about how to “find your champions,” and we’re also going to chat about how to make SEO memorable to teammates who don’t do SEO. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 163 | Krystal Taing, Director of Pre-sales Solutions at Uberall

SearchLab Digital — Thu, 01 Jun 2023 18:54:25 GMT

My guest on this week’s episode of Suds & Search is Krystal Taing, Director of Pre-sales Solutions at Uberall. Krystal is one of the leading experts in Local SEO. She’s a platinum-level Google product expert. She hosts a training program on Wix. She’s a frequent webinar host on platforms like BrightLocal, Duda, and many other places. She appears on virtually every list of the top local SEOs in the world. She is also on the faculty at LocalU. I’m sure I’m forgetting several other important contributions, but suffice it to say that when it comes to Local SEO, Krystal Taing is world-class. It’s an interesting time for Local SEO. Darren Shaw of Whitespark recently released the Local Search Ranking Factors, thus beginning the annual tradition of Local SEO nerds scouring the findings, debating, discussing, and learning about how Google’s local algorithm is evolving. Krystal was a contributor to that study. I’m going to ask her about what is changing and how small businesses can better position themselves for success. Grab something cold to drink and join me for a conversation with Krystal Taing. We’ll talk about what you should do to appear more prominently in local results, what you shouldn’t do if you hope to avoid a suspension, and we’ll spend a little time talking about the Google product expert program. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 164 | Paula Keller French, Director of Sales and Marketing at Search Influence

SearchLab Digital — Thu, 08 Jun 2023 13:30:15 GMT

My guest on this week’s episode of Suds & Search is Paula Keller French, Director of Sales and Marketing at Search Influence. Paula is a popular conference speaker, blogger, and trainer. This is her second appearance on Suds & Search, and I’m excited to have her back for a big announcement. Paula and the team at Search Influence recently co-authored an important study titled “Slipping Through the Cracks Understanding PCO Unit SEO Capabilities.” Search Influence partnered with the non-profit group UPCEA to generate the most comprehensive study I’m aware of for how higher-ed institutions are handling their SEO. The nice way to put it is that the study found that there’s a lot of opportunity. How did this study come about? What did the study reveal about the SEO readiness of these higher ed institutions? Do the important stakeholders even have useful reporting on their campaigns? I’m going to ask Paula these questions and many more. Grab something cold to drink and join me for a conversation with Paula Keller French. We’re going to talk about SEO for higher-ed, why the audience for higher-ed institutions is changing quickly, and we’ll spend a little time digging into the impact of this impressive study. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 165 | Dixon Jones, CEO of inLinks

SearchLab Digital — Thu, 15 Jun 2023 13:21:14 GMT

My guest on this week's episode of Suds & Search is Dixon Jones, CEO of inLinks. Dixon is an industry veteran, a published author, frequent blogger, and one of the best educators in the industry. He’s won numerous awards, including the illustrious Search Personality of the Year Award, and inLinks, the company he founded, won the award for Search Technology of the Year. Dixon is an in-demand conference presenter and frequent keynote speaker. A few places you might’ve heard Dixon speak include, Pubcon, Brighton SEO, State of Search, and SMX. I caught up with Dixon on the day inLinks was launching their new, super cool social media tool. This is the closest Suds & Search has come to a scoop, so I’m going to ask Dixon all about it. We’ll spend most of our time together talking about Dixon’s favorite topic, entities. He literally wrote the book titled, “Entity SEO Book: Moving from Strings to Things.” If you really want to learn how Google has evolved its search engine over the years, you might be hard-pressed to find a better expert than Dixon Jones, and he explains complex things in a way that’s very accessible. Grab something cold to drink and join me for a conversation with Dixon Jones. We’ll chat about disambiguation, how we can learn about the knowledge graph from posters you might find at a pub, and I’ll spend a little time chatting about meeting the queen.

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🍺🔍 Suds & Search 166 | Darren Shaw, Founder and CEO of Whitespark

SearchLab Digital — Thu, 22 Jun 2023 16:18:50 GMT

My guest on this week’s episode of Suds & Search is Darren Shaw, CEO and Founder of Whitespark. Darren is a man who needs no introduction. He is an in-demand conference presenter, a tireless educator, and one of the most important voices in Local SEO. Darren is also a must-follow on social media, where his short videos are fun and chock-full of actionable information. Darren is also the organizer of the Local Search Ranking factors study. The Local Search Ranking Factors study is a study based on interviews with the top local SEOs in the world about how Local Search is changing each year. The release of the Local Search Ranking Factors every year ushers in a ton of interest from anyone working in Local SEO. I’m going to ask Darren about the study and get his own impressions about where Local SEO is headed. Grab something cold to drink and join me for a conversation with Darren Shaw. We’ll chat about how he organizes the Local Search Ranking factors survey, I’ll spend a little time chatting about how Local SEOs are using AI, and he’ll hand out some killer tips to get more positive reviews. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 167 - Luke Carthy, eCommerce and CRO consultant

SearchLab Digital — Thu, 29 Jun 2023 14:46:50 GMT

My guest on this week’s episode of Suds & Search is Luke Carthy. Luke is an in-demand conference presenter, a must-read blogger, and one of the leading experts in the world on eCommerce SEO and CRO. I spoke to Luke shortly after his presentation at Yoastcon about GA4. I struggle to think of a topic that stirs up emotions quite like GA4. Digital marketers have been frustrated, they’ve been confused, some have been in denial, but the time has finally come. Universal Analytics is no more as of July 1. Luke is the perfect guest to discuss one of the biggest changes to our industry in my career. He’ll reframe how I’ve been thinking about this change. He’ll have some real-life examples of how he’s gleaning information out of GA4. He’ll also explain what not to do (hint: don’t auto-migrate to GA4). Grab something cold to drink and join me for a conversation with Luke Carthy. We’ll talk about how UA is like Gousto whereas GA4 is more like the super market, we’ll talk a little bit about how to make GA4 more useful for marketers, and we’ll spend some time chatting about how of all the Google rebrands, Looker studio was the worst. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 168 | Jeremy Vest, founder of Creator Unlock

SearchLab Digital — Thu, 06 Jul 2023 13:35:42 GMT

My guest on this week’s episode of Suds & Search is Jeremy Vest, Founder of Creator Unlock. Jeremy is a veteran digital marketer, serial entrepreneur, and frequent conference presenter. You might’ve heard Jeremy present at LocalU, VidSummit, Vidcon, and Social Media Marketing World. He also founded the popular conference Video Marketing World. What does Jeremy do exactly? He teaches business owners and thought leader how to dominate their niche using video. And the results are hard to believe. His clients have earned billions of views on tik tok, youtube, and other video platforms. Some of Jeremy’s most successful clients are small businesses. Some are Fortune 100 companies. Jeremey’s UNLOCK methodology works for all different business categories. What is the UNLOCK method? Who are some of Jeremy’s best performing clients? What mistakes are video creators making? I’m going to ask Jeremy these questions and many more. Grab something cold to drink and join me for a conversation with Jeremy Vest. We’ll talk about the monetization model in video, he’ll share some tips about how to go viral, and we’ll spend a little time talking about how vertical videos present a huge opportunity for video creators. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 169 | Els Aerts, cofounder of AGConsult

SearchLab Digital — Thu, 13 Jul 2023 13:00:36 GMT

My guest on this week’s episode of Suds & Search is Els Aerts, Co-founder of AGConsult. Els and her team work with brands on user research, behavioral psychology and testing. She has developed a reputation as one of the most rigorous researchers in the industry. She’s spoken at numerous conferences, including Yoast Con, CTA Conference, CXL Live, and Conversion Hotel. This is not a “trust your gut” conversation. This is not a feature dump about the latest trend. If you’re interested in a blunt conversation about how to perform user research based on years of experience from a seasoned pro, then stay tuned. Els will point out that user research has never been more popular. There’s more money and attention going to collecting good data than ever before. Despite the excitement, user researchers are making all sorts of mistakes. In some cases, bad research and testing can even be dangerous. What are some common pitfalls of user research? What are the first few steps to a good test? What about the thorny issue of bias? I’m going to ask Els these questions and many more. Grab something cold to drink and join me for a conversation with Els Aerts. We’ll talk about the good, the bad, and the ugly of user research, we’ll spend a little time talking about how smaller companies can collect clean data, and we’ll also chat about the best practices of reporting. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 170 | Lisa Schneider

SearchLab Digital — Thu, 20 Jul 2023 13:55:07 GMT

My guest on this week’s episode of Suds & Search is Lisa Schneider. Lisa is an in demand conference presenter and podcast guest. A shortlist of conferences Lisa has spoken at include SearchLove, the Digital Summit Series, Seerfest, WomenTech Global, and many other places. Lisa specializes in product strategy. She frequently works as a fractional CPO with an array of companies ranging from start-ups to enterprise businesses. Lisa helps these companies navigate the myriad challenges of organizing a team around a successful product launch. I caught up with Lisa after she gave a much-discussed speech at SearchLove about cross functional strategy. What are the common pitfalls of product strategy? How do you get alignment across teams of sales, marketing, and product? What tips does she have for fostering collaboration? I’m going to ask Lisa these questions and many others. Grab something cold to drink and join me for a conversation with Lisa Schneider. We’ll chat about stakeholder volleyball, I ask her about her strategy pyramid, and we’ll spend a little time chatting about how Nest won marketshare despite having an inferior product. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 171 - Kelvin Newman, founder of BrightonSEO

SearchLab Digital — Tue, 08 Aug 2023 14:30:19 GMT

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees. The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support. Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States. What happened behind the scenes to bring Brighton to the US? What made Kelvin confident that now was the time to start an American conference? What's going to be different about this conference and what’s going to be the same? I’m going to ask Kelvin these questions and many more. Grab something cold to drink and join me for a conversation with Kelvin Newman. We’ll chat about his approach to speaker selection, we’ll talk about ballot tickets aka free tickets, and we’ll spend a little time chatting about t-shirt cannons and conference cars. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 172 | Daniel Russell, Board Member at Go Fish Digital

SearchLab Digital — Fri, 11 Aug 2023 12:57:28 GMT

My guest on this week’s episode of Suds & Search is Daniel Russell, Board Member at Go Fish Digital. Daniel is a veteran digital marketer. During his time at Go Fish Digital, he’s worked on campaigns for the New York Times, Wikipedia, General Electric, and many other iconic brands. He’s an in-demand conference presenter. A few places you might’ve heard Daniel speak include SearchLove, Content Marketing Conference, Inbound, and the Digital Summit series. Often times, digital marketing conversations and conference presentations fail to emphasize that you’re going to need buy-in from the C-suite. The C-suite is less enamored with metrics we’re accustomed to using. What they care about is profit. Daniel has served in a variety of leadership roles, including positions outside of search. This experience makes him a great person to talk to about stakeholder buy-in. We’ll have a wide-ranging conversation about how marketers can speak more persuasively to key stakeholders and just as importantly, what not to do. Grab something cold to drink and join me for a conversation with Daniel Russell. We’ll chat about the importance of speaking about profits, not just vanity metrics, we’ll spend a little time talking about the messy world of attribution, and I’m going to ask him about the importance of forecasts and predictions. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab

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🍺🔍 Suds & Search 171 - Kelvin Newman, founder of BrightonSEO

SearchLab Digital — Tue, 08 Aug 2023 14:30:19 GMT

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🍺🔍 Suds & Search 169 | Els Aerts, cofounder of AGConsult

SearchLab Digital — Thu, 13 Jul 2023 13:00:36 GMT

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🍺🔍 Suds & Search 171 - Kelvin Newman, founder of BrightonSEO

SearchLab Digital — Tue, 08 Aug 2023 14:30:19 GMT

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🍺🔍 Suds & Search 169 | Els Aerts, cofounder of AGConsult

SearchLab Digital — Thu, 13 Jul 2023 13:00:36 GMT

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